Digital Marketing Orange County Blog

June 21, 2013

Tracking Consumers Down the ROI Road

From the first impression your brand makes to that glorious moment when a purchase is transacted, consumers typically journey down a path of critical advertising touch points. Determining which touch point contributes what to a sale is...

June 14, 2013

Give Your Website Mobile Magnetism

You already know that more and more people are connecting to websites via mobile devices. But were you aware that an overwhelming majority of users would feel less inclined to re-visit a site that lacked mobile friendliness? Given this...

May 31, 2013

Get Your Brand Spotted by Media Radar

Whether you want your brand noticed by traditional or digital media, it’s easy to get lost in the Forbidden Forest of competing brands all vying for public attention. Somehow, some way, your business must grab the attention and the...

May 24, 2013

Does Your Brand Have Enough Charisma?

Remember the person voted most likely to succeed? In all probability, this future VIP was overflowing with charisma. The same principle comes into play with brands. Those most likely to succeed usually will be irresistibly charismatic....

May 3, 2013

For Brand Marketers, Instagram is InstaFan!

Your photos. Somebody else’s name. Facebook has given users the opportunity to make this important connection, prompting resounding approval from legions of fans. Known as ‘photo tagging’, the feature enables users to link another...

April 26, 2013

Latest Developments in the Content Kingdom

It has long been said that content is king. And judging by the latest trends in content marketing, the crown is well-deserved. Indeed, brand marketing entities large and small are rushing to build up their content arsenals in order to...

April 19, 2013

Thrust Your Brand into the Spotlight

Thanks to a whirlwind of mind-boggling innovations, the marketing world is reshaping itself by the minute. No doubt, the landscape of even a few years ago would be strange territory to today’s observer. Most of the credit, of course,...

May 3, 2012

Ecology Making Waves

Unless you’ve spent the last decade on an interplanetary excursion, you know that going green is all the rage here on planet earth. From installing solar panels to recycling water, people are going all out to preserve the health and...

May 3, 2012

The Secret of Great Advertising

Jay Chiat, arguably the most famous adman to hail from Los Angeles, was once quoted saying the secret to great advertising is “Big Budgets“. Although Jay’s response may have appeared to be flip or insincere, I believe he was dead...

April 30, 2012

Online Marketing Has a New Balancing Act

Users prefer television. Users prefer mobile devices. Actually, both statements are true. A recent study conducted by Yahoo revealed that a hefty 80% of respondents used their mobile devices in tandem with television viewing. Popular...

April 20, 2012

Make Your Brand the Next Video Star

Move over ‘Angry Birds’. Your brand deserves to be the next online video star. And you can make it happen. Let’s face it. Video has an excitement factor that’s hard to beat, offering marketers a sizzling advertising tool for virtually...

April 13, 2012

TV or Not TV?…That is the Question

  As digital alternatives to old school communications continue to proliferate, you’d think traditional media would be taking a not-so-comfortable backseat to all the newfangled gadgetry. Surprisingly, however, the tried and true...

April 6, 2012

Keep New Media Under Control

Is the barrage of new media changing way too fast to keep pace? Do the latest digital trends leave you scratching your head in frustration? Are customers adapting to new platforms before you have the faintest notion of what’s tickling...

March 30, 2012

Get Personal with SEO

  As search engines such as Google get more sophisticated at delivering relevant results to users, content is becoming more personalized. Consequently, content that builds ample ‘me’ relevancy into its message is bound to score...

March 23, 2012

Be a Master of Advertising Metrics

  Marketers generally look at the almighty CLICK as the end-all, be-all of online advertising. But is the click really king? Well, yes and no. Obviously, banner clicks offer a useful barometer for gauging customer interest. But to...

March 16, 2012

Conquer the Beast with Keywords

  Crafting an effective online marketing campaign can be a real beast. Fortunately, you can conquer the beast with keywords. These magical words and phrases can lure eyeballs galore and keep them glued to your pages. Can your...

March 9, 2012

Smart Marketing for Smart Phones

    It’s a fact. One third of the American populace is packing a smart phone. This means desktop computers no longer keep us mercilessly shackled to a single, boring location. Thanks to smart phones, we humans are now free to...

February 10, 2012

Social Media Will Be Gobbling Up More Money

    If you own or manage an SMB (small or midsize business), watch out – social media will be gobbling up more of your money. In fact, you’ll probably be tripling your expenditures for national social media advertising during...

February 3, 2012

Bring a Few Friends to Your Marketing Campaign

    Share and share alike, we’ve all heard the phrase. Many of us often practice the principle. Now this noble concept of give and take will play a major role in propelling marketing into a new realm of possibilities. GE has...

January 28, 2012

Marketing Muscle in the Modern World

  In a marketing world, currently changing quicker than a race car shifts gears, it’s difficult if not virtually impossible to get a handle on how to connect with customers on a consistent basis. New variables, realities, and...

January 20, 2012

Mobile Apps Winning the Popularity Contest

    Nowadays, most marketers are tuned into the growing popularity of mobile apps. Still, the app landscape is shrouded in mystery, leaving the vast majority of advertisers confused and stuck in the mud. As a result, creating...

January 13, 2012

Stop Singing the Blacklist Blues

  So you’re sending out wave after wave of painstakingly-crafted emails, but they’re never reaching their destination. Yes, you’ve been listed on one of the dreaded blacklist sites. Naturally, you plead with the blacklist owner...

January 6, 2012

Get Out of the Social Media Swamp

  More than a few businesses feel lost in a social media swamp. New trends, arcane concepts, and innovative techniques – the confusion keeps mounting. It’s hard to know what’s what, who’s who, and how well you’re doing. The good...

December 30, 2011

Pack Your Social Media with Plenty of Muscle

Retailers have an extra reason to raise their glasses in celebration this New Years. According to the stats, 2011 brought you a pretty juicy holiday season. How good was it? Try a 15% jump over last year’s seasonal take....

December 24, 2011

Why Does Santa Always Wear Red?

  While Coca-Cola has had a subtle, pervasive influence on our culture, it has definitely shaped the way we think of Santa. Prior to the advertising illustrations created by Haddon Sunblom illustrations in the 1930s, the Christmas...

December 16, 2011

Time Travel to the Next Year in Digital Marketing

  It’s time to do a little time traveling. Not too far. Just a quick side trip into ‘012. After all, it’s just around the corner. And the New Year is sure to bring more blistering changes sweeping through the world of digital...

December 2, 2011

Get Social With the New Media Landlords

Is it time to reassess the use of the term ‘social’ in social media? Quite possibly, especially when you consider how decisions currently are made. In the contemporary climate, both consumers and business people increasingly rely on...

November 25, 2011

Entice Customers With Content They Can’t Refuse

It all comes down to brand familiarity. And that’s precisely why social media is such a powerful marketing tool. No other online resource does so well at bringing people up close and personal with whatever it is you have to sell. Once...

November 11, 2011

Google AdWords Reverses Direction

  Once upon a time, online advertisers crafted sizzling campaigns by bidding to run ads in tandem with keyword searches. This was the power of Google Adwords, a resource that put the almighty keyword in the center of the marketing...

November 4, 2011

Put Your Facebook Page in the Spotlight

    The Facebook kingdom is overflowing with companies jostling to boost brand awareness. Are you lost in this crowd? Are you ready to carve out your own niche? Here’s how to put your Facebook page in the spotlight with the...

October 21, 2011

How Social is Your Social Media?

So, you’ve got Facebook and Twitter fans pouring in from every corner of the known universe. Fantastic! But don’t pat yourself on the back just yet. If your social media campaign is like most, people eventually will be turning away...

October 9, 2011

What does it mean to Think Different?

Within a single minute, millions around the world last week learned of Steve Jobs death thanks to the very personal technology he helped bring to fruition.While it is rare for the departure of corporate executive to receive the...

September 30, 2011

Time for Uncle Sam to Make a Net Profit?

Your favorite relative apparently loves online retailers. The proof is Uncle Sam’s sales tax policy — he doesn’t require internet businesses to collect any! That’s right. Not one single penny. Why is the government keeping its...

September 23, 2011

Tackling B2B Marketing on a New Playing Field

  It’s a great big Google world. OK, sure there are dozens of other search engines. But if you need to find something out in a hurry, who you gonna click? Most likely the big G. Great news for those of us tackling direct B2B...

September 16, 2011

A Social Media Gold Mine

Like most of us navigating the marketing landscape, I’m constantly on the hunt for insights that bring the sometimes nebulous world of social media into sharper focus. Recently, I learned of an online resource that promises to do that,...

September 2, 2011

Keep the Apple Shining

Steve Jobs’ resignation from the position of Apple CEO signals the end of a remarkable period in the computer giant’s history. In 1997, the year Jobs returned to Apple, the company was floundering. Ho-hum products and monetary waste...

August 26, 2011

Even John Scully wasn’t this stupid.

Last week, Hewlett Packard’s startling announcement sent shock waves through the computer world. As hard as it is to believe, the company intends to slam the brakes on its tablet computer and smartphone products. Yes, these nifty...

August 19, 2011

When Does Social Media Become Socialist Media?

It’s a question that likely dates back to the first time a member of the human species exercised his or her right to voice an opinion – At what point does freedom of speech go too far?The answer typically is found in that fuzzy gray...

April 8, 2011

Leap to the Level of Marketing Expert

Where would we be if Thomas Edison had given up after his initial experiment? Quite possibly at the candle shop purchasing the latest in wax-coated illumination for our homes and offices. Throughout history, perseverance has made the...

April 8, 2011

Natural Disasters are No Accident

So why can’t we have insurance that plans for them? Today, Laguna Beach was closed to through traffic due to flooding. It has not flooded here in 100 years. Yet today, downtown business owners are devastated by a natural disaster for...

March 25, 2011

Brand Relevance Brings New Firepower to Companies

Numerous companies and organizations are tapping into a new kind of firepower — brand relevance. In a nutshell, brand relevance gauges a customer’s affinity for a given brand. The metric, in turn, enables marketers to calculate the...

December 15, 2010

Email vs. Social Media

    A battle is raging online. And not just between those mighty search engines. Email and social networking are in a blazing hot contest. At stake are the hearts and minds of thousands of users. Chadwick Martin Bailey...

December 6, 2010

Utilizing Angry Critics to Build a Better Product

Virtually anyone selling a product or service has a few of these ticks in their fur – brazen, big- mouths tearing a company to shreds with torrents of criticism. Most executives wish they simply could wave a magic wand, and POOF!...

November 15, 2010

Stretch Your SEO Mileage

    As with television ratings, search engine rankings often determine the popularity and therefore sponsor-worthiness of websites. He who gets the most hits, gets the most greenbacks. It’s the universal law of cyberspace. In...

November 1, 2010

Gain Social Media Fans By Feeding Their Appetites

Once upon a time, social media was a convenient way for thousands of attention-seekers to exchange news flashes about the minutiae of their lives. Then marketing entities discovered a pot of gold gleaming somewhere within the social...

October 25, 2010

How to Supercharge Your Online Writing

Hi-rez photos, streaming videos, screaming graphics, 3D virtual worlds.   Seems no website worth its weight in high speed data bits lacks these essential components of visual sophistication. Still, as more and more commerce and...

October 18, 2010

Brand Building on the Shoulders of a Stream

It’s an avalanche, a flood, and a blizzard all at once. Major changes are ripping through the world of marketing with gale force. And what’s driving these winds of change? You guessed it – the Web. Along with social media, online...

October 18, 2010

Long Live the Pontiac Chief

  I recently attended the NHRA Winter Nationals and noticed that the most popular body for those outrageous funny cars seemed to be Pontiac. So when I asked another spectator why, he simply said “they have the best aero-dynamics.”...

October 7, 2010

On-Shoring is the Answer

 America needs jobs to bring us legitimate growth and prosperity again, and manufacturing jobs are the key to our ability to compete in a global economy. Why? Because the physical shipment of U.S. goods to other countries is the most...

October 7, 2010

Increase Brand Loyalty with ‘Free Dessert’

  I’m sure you have experienced it yourself. Your  waiter, who has done a superb job of serving you so far, surprises you and your guest with an “on the house” dessert. He simply offers it as a token of thanks for being such a...