Digital Marketing Orange County Blog
Is Your Website an Obstacle Course?
Digital Marketing Blog Orange County, CTA, marketing friction, website traffic, website visitorsThe good news is, most website visitors want to reach your intended destination. Whether that destination inspires them to make a purchase, fill out a form, or any of a dozen other objectives, brand-consumer goals often begin in...
SEO’s Counterpart: Three Steps to a Conversion-Rate Boost
Digital Marketing Blog Orange County, conversion rate, conversion rate optimization, conversions, optimizationWith search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate...
The New Content-Customer Alignment
Digital Marketing Blog Orange County, content, dynamic contentSmart, intuitive, and anticipatory. This trio of adjectives suitably describes the phenomenon known as dynamic content. In the marketing sphere, dynamic content is highly reactive – it adjusts and aligns with known user characteristics...
Ad Extensions: Add Power to Your Ads
Digital Marketing Blog Orange County, ad extension, adwords ad extensions, extensions, google adwordsIf your business is running a paid search campaign, Google has a gift for you. The gift, known as an ad extension, provides a bonus boost for your AdWords strategy. As the term implies, a Google ad extension literally adds information...
A Persona For Every Product
Digital Marketing Blog Orange County, audience, buyer persona, customer, customer persona, market research, target audienceBefore a brand unleashes any marketing campaign, a customer persona must be defined. And so, the knowledge quest begins, driving all known resources forth to learn what makes their customers tick. This highly-regarded process, of...
More Conversions: Marketing Your Way to the Bottom of the Funnel
Digital Marketing Blog Orange County, conversions, convert, sales funnelWith so much emphasis on reaching the top, brand marketers often lose sight of an equally important destination – the bottom. The location in question is the bottom of the marketing funnel. This is where all the conversions happen....
Retention: Reversing the Brand Break-Away
Digital Marketing Blog Orange County, customer retention, retentionVirtually every brand knows the feeling. It’s that sinking sensation experienced when hammered by the latest customer attrition statistics. Yes, once-devoted shoppers are breaking away from your beloved camp, sometimes producing a...
Call to Action (CTA) : Marketing’s Profitable Nudge
Digital Marketing Blog Orange County, call to action, CTAYou can’t push your way to profits. Not in the world of brand marketing, anyway. Slam consumers with too much force, and they’ll likely bolt from the barn. This caveat is particularly relevant to the implementation of any...
Business Branding: How to Pounce Down Your Bounce Rate
Digital Marketing Blog Orange County, bounce, bounce rate, bouncingGetting people to your website is one thing. Keeping them there is another. In the world of digital marketing, it’s common for people to connect with a website, glance around, and bolt – the ‘see and flee’ syndrome. Otherwise known as...
Small Brand vs. Big Brand: Take Your Share
Digital Marketing Blog Orange County, branding, brandsIf you’re a modestly-sized, relative unknown vying to make some marketplace noise, fierce competition is your foe. Think of what you’re butting heads with. Basically, you’re pitting scant resources against powerful, cash-chunky,...
Branding: Improve Your Native Ad’s Nature
Digital Marketing Blog Orange County, native ad, native adsLook Native, Be Native, Stay Native It looks like an editorial. It feels like an editorial. But it is not an editorial. What is this conglomeration of text and images that masquerades as a magazine or newspaper article? Branding...
The Value of Consistency in Multichannel Marketing
Digital Marketing Blog Orange County, digital marketing, marketing, multichannel marketingMultichannel marketing has changed the game. Marketing was a lot simpler when the only available delivery system was word-of-mouth. Invent the wheel, and tell your neighbor about it. Or maybe roll it over to a friend for a quick demo....
Chatbot: Digital Marketing of the Chatty Kind
Digital Marketing Blog Orange County, chatbot, live chat, virtual assistantIf your staff could spare more moments to interact with customers & prospects, think how much better your brand would look if it was represented by a friendly face. Que chatbot. You’re dreaming! Your staff is swamped, and...
Brand Marketing: Conversion Tracking Explains All
Digital Marketing Blog Orange County, conversion tracking, conversionsHow can brand marketers determine what really happens after users click an ad? How do they know if a prospect does what was hoped for? This enlightenment is readily available thanks to a digital tool called ‘conversion tracking’. Much...
Striking Thumbnails and Other Video Marketing Tips
Digital Marketing Blog Orange County, thumbnails, video marketing, youtubeIn video marketing, thumbnails play a much bigger role than you think. As every worthy brand marketer knows, content shouts loudest when it’s reliably searchable. If content catches the search engine eye, plenty of limelight is coming...
The Expanding Reach of Influencer Marketing
Digital Marketing Blog Orange County, advertising, brand marketing, digital marketing, influencer marketingInfluencer marketing, it’s happened for centuries. Once they grab the limelight, their opinion turns to gold. It doesn’t matter what their station in life — celebrity, government official, business leader, athlete, or who knows...
Building a Better Marketing Information System in 5-Steps
Digital Marketing Blog Orange CountyFocus on the customer … focus on the customer. This juicy advisory morsel has been served unceasingly to brand marketers far and wide. It has been observed faithfully since the dawn of civilization. The reason for its prevalence is a...
How to Bait Buyers Into Buying Your Stuff
Digital Marketing Blog Orange County, ecommerce, online buyers, shopify, shopping onlineWhy do people buy online? A fair enough question, and one that brand marketers should ask – and hopefully answer with a high degree of accuracy. But taking a reverse route can prove equally beneficial. Rather than limit oneself to the...
Branding: Hurry Up, It’s the Holidays
Digital Marketing Blog Orange CountySee that blur? Feel the wind? You’ve probably waited until now to unleash your holiday marketing thrust. What you’re experiencing is the mad tumble-rush of holiday shoppers passing you by, leaving you behind in an empty desert. Catch...
Marketing to the Moment: How to Find & Optimize Your Brand’s Moment
Digital Marketing Blog Orange CountyThere’s a right time for everything. Swing too soon or too late, and you’ll miss the ball. As in most other fields, this principle has influenced many a marketing strategy. In the age of mobile media, however, the principle is the...
What Will Happen in the Search Engine Showdown?
Digital Marketing Blog Orange County, search engine marketing, seo, SEO strategy, SEO tacticsSomething’s stirring in the world of search engine marketing. Small movements, sometimes undetected, are taking place. Significant changes will be the result. The movements are those of competing search engines stepping into the dusty...
Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer
Digital Marketing Blog Orange County, ecommerce, how to get more customers, how to get more online customers, shopify, woocommerceIt has been called everything from the ‘buyer’s journey’ to the ‘consumer buying decision process’. But no matter which label brand marketers slap on the phenomenon, most experts divide it into five basic stages. Interestingly, the...
How to Find Marketing Strategies for the Small Screen
Digital Marketing Blog Orange CountyMobile video hasn’t scored its first international blockbuster. Few productions have triggered advanced ticket sales and long lines. Nevertheless, more and more eyeballs are finding their way to the small screen. And surprise, brand...
The Reason Everything Tastes Better with Targeted Content
Digital Marketing Blog Orange CountyLucky you. Legions of industries and customers use, consume, embrace, and even devour the product or service provided by your business. You cover everything from retail to finance to public utilities. That’s one heck of a customer...
How Marketers Can Wrestle with the New SERP
Digital Marketing Blog Orange CountyGoogle definitely keeps brand marketers on their toes. In the world of the search engine king, rules are rewritten by the truckload. Parameters are changed at the drop of a hat. Get comfortable with one reality, and you’re tumbling...
Why Marketers Must Learn to Speak Fridge
Digital Marketing Blog Orange CountyJust when you mastered mobile connectivity for marketing purposes, along comes the latest thing … or should we say things. The Internet of Things (IoT) is on its way, and it’s coming at light speed. The implications for brand marketers...
Is It Time to Put Your Money Where Your Marketing Is?
Digital Marketing Blog Orange CountyNot long ago, around 2008, financial services and social media marketing were pretty much strangers. Seldom did the promoters of financial brands dip their toes into digital waters. Rarely did they venture beyond tried and true...
How to Decipher Marketing’s Emotional Espionage
Digital Marketing Blog Orange CountyFor eons, people have struggled to get in touch with their feelings … to understand what makes their precious selves tick. Marketers have been on the same quest for nearly as long. And now, in the highly-advanced 21st century, brand...
Brand Marketers…Don’t Hang Up the Phone!
Digital Marketing Blog Orange CountyBrand marketers, take heed. Apparently, there’s something about the human voice that captures the hearts and minds of consumers. It’s a quality that digital communications somehow lack. Call it familiarity, friendliness, or warmth. But...
Will Big Data Bump Market Research Out of the Picture?
Digital Marketing Blog Orange CountyWhat’s extremely large and is packed full of data? If you said big data, you get the prize. But aside from its immensity, big data still remains a fuzzy term to legions of marketers. These bewildered souls know they should use it. But...
Foot Traffic Still Trumps Web Traffic
Digital Marketing Blog Orange CountyFoot Traffic Still Trumps Web Traffic Everybody on the planet knows that the use of mobile devices is surging. But we’re nowhere near the saturation point. According to estimates from eMarketer, by 2018 the number of smartphone users...
Digital Marketing: Social Mutations
Digital Marketing Blog Orange CountyOk, sure we expected the changes. But not this fast. Not so fast it’s hard to recognize our familiar destinations these days. The changes in question refer to those taking place in the world of social media. Next to the speed of light,...
What is Digital Marketing And How Can it Help Your Business?
Digital Marketing Blog Orange CountyOne of the most important things in the world of marketing is surely Digital Marketing. Not only does it provide you with the ability to boost your business to new heights, it can also increase your exposure and generate a lot of...
A More Productive Alternative to Scattershot Marketing
Digital Marketing Blog Orange CountyThese days, if you’re not doing social media marketing, you’re nowhere. That doesn’t mean, however, that your brand must be everywhere. The trick is to find the happy medium, limiting yourself to the social channels best suited to your...
Multi-Channel Marketing: Power of the Pipelines
Digital Marketing Blog Orange County, digital marketing, sales funnel, search engine optimization, seo, website trafficYou might think website traffic is website traffic. Doesn’t matter where it’s coming from. As long as it arrives, your online brand marketing is in great shape. Numbers get the search engines to notice, right? Yes, that’s true. Traffic...
Unfitting Advertisements Cripple Companies
Digital Marketing Blog Orange CountyThrow an ad into cyberspace, and success is guaranteed, right? After all, the world is teeming with more than two billion smartphone users. How could you possibly miss with all those visitors jumping into digital destinations? That’s a...
Getting Back at The Blue-Light Bullies
Digital Marketing Blog Orange CountyThe company might be mashing the plans of marketers hoping to keep viewers glued to their smartphones 24/7. But in the process, it may be contributing to a more alert humanity. For its latest generation of the iOS 9.3 operating...
Algorithmic Retargeting in Marketing
Digital Marketing Blog Orange CountyConsider this typical scenario – an online visitor drops an item into a shopping cart on the website of Store A — then decides ‘eh, I’m not sure if I want this big, fluffy pillow.” The customer wanders to another retail website,...
Your Brand Needs Better Leads!
Digital Marketing Blog Orange CountyOnce a brand unleashes an online campaign, its marketing team generally rushes to gauge its impact. For web marketing, of course, the greatest gauge is inbound traffic. The more visitors or phone calls, the bigger...
Guess Who’s Opening Marketing’s Digital Door…?
Digital Marketing Blog Orange CountyStep through this doorway, and you’ll gain high-value information about your brand marketing campaigns. You will come into possession of crucial reports, research, analyses, and optimizations. Answered will be the eternal questions –...
Facebook and Twitter Book Ships to Uncharted Lands
Digital Marketing Blog Orange County, facebook news feed, facebook updates, twitter, twitter updatesThe tweets aren’t coming as loud or as often. That’s the disturbing report from the Twitter sidelines. As things now stack up, the number of Twitter shares is dropping fast. Not that Tweet Central is wobbling on weak legs. Far from it....
How to Market Within Facebook’s Three Second Rule
Digital Marketing Blog Orange CountyIf you’re gearing up with video content marketing, you know how lightning-fast things are leaping forward. The leaps are anything but selective – each change impacts everything from conventional broadcast commercials to direct response...
Facebook Throws Another Lure at Brand Marketers
Digital Marketing Blog Orange CountyPublishers, resistance is useless — Facebook once again is dangling temptation before your eyes. The first time it was Instant Articles (IA), remember? This handy feature gives publishers the power to hand-pick articles users see...
How to Maintain (and Scale) a Digital Marketing Strategy
Digital Marketing Blog Orange CountyAs the digital marketing options proliferate, how do you pinpoint the strategies offering the most bang for the buck? Expert opinions vary on the subject, of course. But a glance at the marketing landscape reveals some proven winners...
Did You Know These 10 Facts about Twitter on its 10th Birthday?
Digital Marketing Blog Orange CountyHappy 10th birthday, Twitter! Since Twitter’s somewhat humble beginning in 2006, it has become an integral resource for news, gossip, conversation and advertisement in the lives of its millions of users. Twitter has opened doors for...
What’s Good for the Stage is Good for the Brand
Digital Marketing Blog Orange CountyBy 2019, 80% of all consumer internet traffic will be flocking to videos. At least, that’s the projection offered by IT leader Cisco. Already the writing is on the wall in sky high letters – video marketing is on an unstoppable upward...
Employee Spotlight: Robyn de Torres
Digital Marketing Blog Orange CountyName: Robyn DeTorres Hometown: Pasadena, CA Spirit Animal: Butterfly Your favorite thing about working at Young Company: That I get to do something different every day with cool people in a beautiful place...
Snapchat Improves Campaign Data – Signs Deal with Nielsen
Digital Marketing Blog Orange CountyAdvertisers spending money on Snapchat campaigns have demanded more performance analytics for the past several months, and now they appear to be getting what they’ve requested. Nielsen announced it has struck a deal with the app to...
Twitter’s Embedded Timelines Get a Facelift
Digital Marketing Blog Orange CountyDo you currently use Twitter’s embedded timeline on your website and feel that it looks a bit dated? Well Twitter has good news! The embedded timeline is about to get a facelift. On March 3, a more refined, stylish and sleek timeline...
3 Surprising Rules for Winning the Digital Marketing Game
Digital Marketing Blog Orange CountyBlink, and you’ll miss the changes re-shaping the digital game. Quick reflexes are essential just to remain on the playing field. But out of the blur of changes, a certain stability has emerged – stability in the form of new rules...
WOW, we Just LOVE the New HAHAlarius Facebook Reactions
Digital Marketing Blog Orange CountyThis morning Facebook launched alternatives to the well-known “like” button, adding the options to react with Love, Haha, Wow, Sad or Angry. These reactions will appear in every post, giving users the ability to express their various...
How to Build a Better Email Campaign in 2 Steps
Digital Marketing Blog Orange CountyAsk a million marketers what every email should contain, and you’ll probably get a million different answers. Compelling message, eye-catching images, attention-grabbing tagline, and intriguing offer would be among the leading...
5 Ads We Love About Love!
Digital Marketing Blog Orange CountySticking to the theme of LOVE for this month and in honor of the recent passing of Valentine ’s Day this year, we have compiled a group of ads, all about LOVE, that we LOVE, and hope you will LOVE them to. Ok, if we say LOVE one more...
3 Market Research Tips You Will Love
Digital Marketing Blog Orange CountyUniversities and think tanks can afford to invest in exploratory research with little or no practical application. Young Company cannot. All of our work for paying clients is designed to assist in making specific business decisions...
2 Quick Ways to Kick Start Your Next Branding Campaign
Digital Marketing Blog Orange CountySo where’s your marketing campaign these days? Stuck in the mud? You’ve got plenty of company. Many, if not most, campaigns eventually stall in their tracks. What once was a high-energy force to reckon with is now trapped in a downward...
Employee Spotlight: Paul Prisco
Digital Marketing Blog Orange CountyName: Paul Prisco Time at Young Company: Four Months Hometown: Long Island, New York Spirit Animal: Pizza rat! Just kidding, I would have to say my dog Tito. He loves naps but he can also be...
4 Gridiron Tactics for Content Marketers
Digital Marketing Blog Orange CountyBy the time the Super Bowl kickoff takes place, each team will have reviewed, watched, studied, and evaluated the strengths and weaknesses of the other side. The purpose, of course, is to gain valuable knowledge and insights that can...
5 Super Bowl Ads We Love!
Digital Marketing Blog Orange CountyThe Superbowl is this weekend! Yay! Which means it’s THAT time of the year to reflect on our TOP 5 Superbowl Commercials of all time: Chrysler Eminem Commercial – Imported from Detroit (2011) Unlike most automotive commercials,...
4 Ways to Give Your Blog the Love It Deserves!
Digital Marketing Blog Orange CountyBloggin’ ain’t easy…that’s for sure. It takes time, effort, and commitment. And most times, it takes a little luck as well. But if you are serious about driving traffic to your blog, we have 4 ways that you can...
3 Growing Social Media Trends That Relate to Marketing
Digital Marketing Blog Orange CountyTo ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. Young Company has spent time researching what is hot right now and what...
How to Satisfy the “Video Marketing Frenzy” in 2 Steps
Digital Marketing Blog Orange County72 hours-worth of video per minute … that’s the rate at which YouTube viewers upload videos of every size and description. Now, factor in the steady stream of uploaded videos via Facebook, Daily Motion, and all the rest, and one thing...
Spotlight: Reid B. Horton
Digital Marketing Blog Orange CountyName: Reid B. Horton Hometown: Newport Beach, California Spirit Animal: Asiatic Sun Bear Your favorite thing about working at Young Company: Getting a chance to positively impact our clients’ lives, and businesses. Oh, and driving to...
Why Better ROI Comes From Better SEO
Digital Marketing Blog Orange CountyIf your brand is investing heavily in content marketing, you’re probably betting that the cash outlay will convert to big results. But hoping is not getting. The rules of the SEO game have been altered yet again. The changes have...
3 Steps to Converting Posts, Pings, and Pins into Brand Power
Digital Marketing Blog Orange CountyContent makes the brand. That seems to be the prevailing wisdom among content marketers. Fortunately, the wisdom is backed by results. Consumers are embracing content in a big way. Just check the mountains of stats and reports. And all...