The Optimization Never Stops

The Optimization Never Stops

  What comes after search engine optimization?  More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity.   The significance of conversion rate optimization is … Continue reading »

Turn Website Visitors into Smooth Navigators

Turn Website Visitors into Smooth Navigators

  Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go.   This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love … Continue reading »

Brand Marketing Energized

Brand Marketing Energized

    If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming demand, however, brand marketers mustn’t loaf through the bonanza. To win the day, marketing … Continue reading »

Three Guaranteed Website Spoilers

Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle.   The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one … Continue reading »

Website Repair Kit: Turn Bouncers into Buyers

Website Repair Kit: Turn Bouncers into Buyers

  Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the natural order?   There’s a simpler explanation.  It’s Your Webpage.   Popularly known as ‘bouncing’, the … Continue reading »