View Post

The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is self-evident: once SEO has stimulated traffic, the …

View Post

Turn Website Visitors into Smooth Navigators

Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go. This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love to explore The Page. Not in the …

Brand Marketing Energized

If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming demand, however, brand marketers mustn’t loaf through the bonanza. To win the day, marketing crews must morph into product gurus, freely …

Churn Prevention for the Profit-Conscious

No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the major issues facing virtually every business or brand. How do we keep them from leaving? is an oft-asked question in …

B2B SEO: Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one is shown the welcome mat. Basically, …

Website Repair Kit: Turn Bouncers into Buyers

Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the natural order? There’s a simpler explanation. It’s Your Webpage. Popularly known as ‘bouncing’, the ‘quickie’ stay on a webpage or in a …

View Post

Is Your Website an Obstacle Course?

The good news is, most website visitors want to reach your intended destination. Whether that destination inspires them to make a purchase, fill out a form, or any of a dozen other objectives, brand-consumer goals often begin in alignment. The bad news is, your site may be throwing huge obstacles into their paths. These digital impediments typically confuse, frustrate, and …