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No More Click-Away and Other 5G Perks

It may seem trivial in the everyday word. But in digital space, a few measly seconds can be everything. In fact, this miniscule amount often means the difference between success and failure. A few seconds is the normal load time for many ecommerce pages. A pittance, right? Not to the speed-minded user. Such a ‘delay’ can seem like an eternity. …

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Win Customers with a Losing Proposition

If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must profit, or no deal. Gleaming teeth, jackrabbit energy, sparkling linoleum. The tangible gain is all. Nobody buys without it. But is gain the ultimate motivator? …

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The Expanding Reach of Influencer Marketing

Influencer marketing, it’s happened for centuries. Once they grab the limelight, their opinion turns to gold. It doesn’t matter what their station in life — celebrity, government official, business leader, athlete, or who knows what. If they’re well-known or even modestly known, their words pack clout. Authority on all things worldly is their privilege. And there’s no disputing their pronouncements, …