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Marketing OC: How to Profit from the Yoga Factor

So, you think your marketing campaign is cruising. OK, where’s the evidence?  You better have some, or you’re a ship without a rudder. Maybe you’ll reach your goal. Then again … Basically, every campaign needs a progress report. Many score-keeping tools exist. Selection is a personal matter, being dependent on circumstances and objectives. But whichever ones get the call, they …

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Changing Tides – March 2019

So what does this mean? Check out our blog for the complete story. Please feel free to reach me anytime at byoung@youngcompany.com or 949-438-2722. Client Spotlight: Subaru Irvine Subaru has been a Young Company client since 2009! Irvine Subaru has achieved the distinction of being the largest inventory Subaru Dealer in Orange County and continues to receive recognition for its …

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Marketing OC: Is Branding Dead?

J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the ‘Account Executive’ and the ‘Creative Department’ were both born at JWT in the 1880s. But neither achievement is more significant than the development and perfection of trademark advertising. JWT literally wrote the book on how to build an impenetrable trademark …

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Ads & Tech: No More Click-Away and Other 5G Perks

It may seem trivial in the everyday word. But in digital space, a few measly seconds can be everything. In fact, this miniscule amount often means the difference between success and failure. A few seconds is the normal load time for many ecommerce pages. A pittance, right? Not to the speed-minded user. Such a ‘delay’ can seem like an eternity. …

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Marketing OC: Win Customers with a Losing Proposition

If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must profit, or no deal. Gleaming teeth, jackrabbit energy, sparkling linoleum. The tangible gain is all. Nobody buys without it. But is gain the ultimate motivator? …

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The Expanding Reach of Influencer Marketing

Influencer marketing, it’s happened for centuries. Once they grab the limelight, their opinion turns to gold. It doesn’t matter what their station in life — celebrity, government official, business leader, athlete, or who knows what. If they’re well-known or even modestly known, their words pack clout. Authority on all things worldly is their privilege. And there’s no disputing their pronouncements, …