Staying ahead of the competition in any fast paced business environment requires working hard and thinking smart. Partnering with Young Company, a full-service advertising agency, can elevate your approach to Customer Relationship Management (CRM) integration. This strategy transcends traditional CRM boundaries, intertwining business processes and technology to create a seamless, efficient, and customer-centric experience. What is CRM Integration? CRM Integration …

Marketing has undergone a significant transformation over the decades, evolving from traditional mediums to the integrated digital landscape we see today. Similarly, YC’s journey from its inception in 1949 mirrors this evolution, adapting and innovating with the changing times. Let’s take a walk down memory lane and explore the parallel paths of marketing strategies and YC’s storied history. Traditional Marketing …

Omni-Channel Marketing transcends traditional multichannel marketing, going beyond enhancing multiple platforms for customer interaction and ensuring a consistent, integrated experience across all touchpoints. Whether a customer is shopping online from a desktop, browsing through a mobile device, or visiting in-store, the journey should be seamless and unified, providing a cohesive experience that resonates with their needs and expectations. At Young …

Photography has always been about capturing moments, preserving memories, and telling stories. But as we navigate through 2023, the art and science of photography are undergoing significant transformations. Since 1949 Young Company has been at the forefront, guiding brands and individuals through this evolving landscape, ensuring that their visual narratives resonate in this dynamic era. Here’s a look at the …

Photography is an art form that has evolved significantly over the years. From the days of film and darkrooms to the digital age, the essence of photography remains the same: capturing moments in time. Since 1949 Young Company has recognized the profound impact of these moments, not just in personal memories but in brand storytelling and marketing. As we delve …

As online shopping proliferates, maximizing the appeal of your ecommerce store is critically important. Is your store all it can be … and more? If you’re not sure – or if you’re sure it isn’t – it’s time to implement the following steps. One of the most overlooked steps in ecommerce marketing is the inclusion of a value proposition. Big …

In the vast realm of digital marketing, two giants stand tall: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Imagine a bustling marketplace where traders (websites) vie for the attention of customers (users). SEO is like a trader who sets up a stall in a prime location, ensuring that customers naturally flow towards him. PPC, on the other hand, is …

With more and more people skipping the lines and shopping online, ecommerce optimization is crucial. By optimizing retail operations, brands will satisfy the increasingly higher expectations of picky consumers and see improved results on the bottom line. Serious cost cutting begins the optimization process. Fortunately, price slashing won’t be necessary. That’s right. Brands can reduce costs simply by selling directly …

In the world of digital marketing, two strategies often stand out: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both have their strengths and can significantly impact your business’s online visibility. But how do they differ, and which one should you choose? As a top B2B advertising agency in Orange County, Young Company is here to guide you through these …

The history of marketing can be traced back to the Industrial Revolution, a period of rapid industrialization that began in the late 18th century. As companies started producing goods on a mass scale, competition grew, and businesses began to look for ways to differentiate themselves from their competitors. This gave birth to the concept of marketing, as companies started to …

When it comes to boosting SEO performance, only a fool would deny the importance of solid content. To maximize results, however, SEO marketers must look beyond the golden word. Images, too, carry plenty of clout with search engines. Which is why graphics should be enhanced to connect with Google and company. Where to begin? Focus first on image dimension, which …

Sure, a properly implemented SEO strategy will generate more traffic. But the strategy takes time, requiring search engines to assess the value and relevance of your web content. It’s well worth the wait, of course. Nevertheless, digital marketers can get faster results, if so desired. They can do so by utilizing Pay Per Click ads. Pay Per Click, or PPC, …

In the realm of B2B marketing, two concepts have been making waves: Account-Based Marketing (ABM) and Account-Based Experience (ABX). While they may seem similar, they have distinct differences that can significantly impact your business. Put simply, ABM is an effective B2B strategy and ABX is an upgrade that further enhances the effectiveness of that strategy. Let’s delve into these concepts …

Whether a brand is established or new, it must project a strong identity. Doing so promotes consistent customer loyalty and generates a steady stream of new leads. To create this necessary identity, brand marketers should incorporate the following building blocks into their overall plan. The first order of business — develop a clear mission statement. Summarizing both company goals and …

Almost is good enough in horseshoes … and digital marketing. That’s right. Brands can generate an almost there, almost in your hands feel with augmented reality or AR. Don’t confuse AR with virtual reality, which relies on supplementary goggles. AR is pure standalone, a blend of real world and virtual reality elements that makes marketing jump off the screen. Why …

Anyone can develop a complete guide to ecommerce marketing – or to anything for that matter. Just devote thousands of hours to research, combine with experience, and there it is. An incomplete guide, however, requires discriminating judgement – the ability to select only the finest principles of a particular discipline. That is what follows – a concise n’ quick overview …

Just when everyone grasped the importance of keywords, something bumped them down a notch. That something is ‘user intent’ – i.e. what exactly is a user looking for during an online search? Google and other engines try to answer this question when analyzing search queries. Thanks to the latest algorithms, the answers are astonishingly accurate. Now don’t get the wrong …

Business is a constantly evolving landscape. Your ability to adapt and innovate is crucial, and that extends to your brand as well. A brand makeover can breathe new life into your business, allowing you to connect with your audience in fresh and exciting ways. But what does a successful brand makeover look like, and how do we, a top integrated …

You envision the ideal website. But does your view mesh with user expectations? If it doesn’t, it’s time for adjustments. Why? Because most visitors land on a homepage (or wherever they happen to wind up) with a set of preconceived notions about what a website should be. Sites that miss the mark are deemed ‘user-unfriendly’ or downright hostile, providing the …

Will people forget your brand the second it’s out of sight, out of mind? Will it melt into a mishmash of memories? Brand marketers can minimize this risk by optimizing a measurement called brand recall. Also known as ‘unaided brand awareness’, brand recall gauges how well people remember your product or service. Brand recall is distinguished from its counterpart, ‘aided …

As businesses continue to expand their marketing efforts to various channels, it’s important to remember that a cohesive and integrated strategy is key to success. Integrated marketing involves the alignment of all marketing efforts and messages to deliver a seamless and consistent experience for customers. In this blog post, we’ll explore the benefits of integrated marketing and how it can …

Artificial intelligence (AI) has become a buzzword in the marketing world in recent years. With its ability to analyze large amounts of data, AI has the potential to transform the way businesses approach integrated marketing strategies. Here’s how: 🔎 Understanding Your Audience One of the most significant benefits of AI in marketing is its ability to analyze customer data and …

As apps continue to proliferate across cyberspace, it’s nearly impossible to stand out from the crowd. How do brand marketers draw attention to a particular app in this saturated arena? One of the most effective ways is to utilizing push notifications. A simple message that displays on a smart device, push notifications have one mission – to pull users back …

Who says brand marketing is all work and no play? The truth is, you can enliven the workload with a dose of fun and excitement. How? Just stage a contest on social media. The platform isn’t your biggest concern. What matters most is getting prospects and customers excited, thereby initiating a process of long-term engagement. You’ll strengthen existing customer relationships, …

Congratulations! Your local business grabbed a spot on a search engine results page (SERP). But why stop there? You can boost SEO marketing mileage with a Google Business Profile. A Google Business Profile (GBP) is a compact info display that appears next to a search listing. The display contains important information about the listed business — phone numbers, web address, …

As digital marketers soon discover, no website is perfect. No matter how well designed, any page can baffle users. Invariably, stymied users are left asking the same question – uh, what do I do next? They know what they want, of course. They just don’t know how to find it. But the navigation is breeze, you say. Buttons, icons, menus …

Why do so many website visitors flee? Is it ghastly design? Maybe. Or mangled messaging? Another big maybe. But in all probability, the bolting is prompted by helpless confusion. You know – that feeling of not knowing where to go next. You might as well show users an exit sign. What can digital marketers do? Build a Yellow Brick Road. …

By now, every SEO marketer knows there’s something floating in cyberspace called a search engine algorithm. Everyone also knows that somehow these digital messengers influence search results. But what exactly is an algorithm? Without becoming ensnared in programming complexity, an algorithm basically is a set of digital instructions intended to return a specific result. All algorithms are set in motion …

As a marketer, you know that getting your message in front of potential customers can be a challenge. With so many different channels available, it’s easy to get overwhelmed and spread your efforts too thin. That’s where integrated marketing comes in – it allows you to connect with your customers at every touchpoint and deliver a consistent message across all …

It’s one of the realities of digital marketing – campaigns are rarely perfect coming out of the gate. In most cases, adjustments must be made to the finely honed content and images. How is this done? Well, marketers have two ways to go. They can tap into their intuition. Or they can capitalize on the power of digital analytics to …

It’s often been said that ‘it’s what’s on the inside that counts’. This aphorism certainly applies to the discipline of SEO marketing. The inside element in this case, of course, is internal linkage. Often playing certain fiddle to external links, internal links never should be overlooked. Why? Because when it comes to SEO results, their importance matches that of external …

The results are clear – properly optimized videos boost website traffic tremendously. Great. So what’s the best way to optimize your creations? Video marketers can start with these simple strategies. First, incorporate keywords into your video title. This optimizes the title and makes it more visible to search engines. Word placement is crucial here – begin the title with your …

How far can a series of podcast episodes take your brand marketing efforts? Well, judging by the size of the global podcast audience, the answer is a long, long way. Like around the world and back. Just look at the numbers. By 2023, the international podcast audience had swelled to more than 464 million people. And, as you might expect, …

For ecommerce marketers, an Amazon presence is gold. Currently, about 98 million users access the site each month – second only to the number of visitors flocking to Walmart online. But naturally, there’s a catch. The popularity of Amazon, not surprisingly, generates fierce competition among the site’s resident retailers. Everybody, it seems, is battling for a piece of the pie. …

As one of the top integrated marketing agencies in Orange County, we at Young Company know that scaling a business is no easy feat. From developing new products and services to expanding into new markets, growing a business requires strategic planning and the right tools. That’s where Artificial Intelligence (AI) comes in. AI has been transforming the way businesses operate, …

You’ve come up with a great idea for a new product, but how do you bring it to market? It’s a question that every entrepreneur faces, and the answer is not always straightforward. At Young Company, a Full Service Advertising and Digital Marketing Agency, we know that launching a new product can be challenging, which is why we’ve put together …

Every SEO marketer understands the importance of enriching content with strategically placed keywords. These words, more than any other element, help determine SEO ranking and therefore the ultimate flow of website traffic. But keywords shouldn’t be restricted to blogs and other content. To maximize SEO performance, make certain these words show up in four other critical areas. Doing so helps …

Welcome to the Young Company Creative Team’s dive into the ways Artificial Intelligence (AI) will transform the future of marketing! As a Full Service Advertising Agency and Digital Marketing Agency, we are excited about the potential of AI in the industry, particularly with businesses in Orange County where we operate. With the number of businesses adopting AI growing by over …

As a brand marketer, your bottom line can take a hit when customers flee. But did you know that existing customers are more likely to buy from you than new ones? In fact, the buy rate for first-time customers is at most 20%, while brands have a 60-70% chance of selling to those in the fold. That’s quite a gap! …

Successful social media marketing invariably exhibits two prominent characteristics – ads load quickly and grab attention right off the bat. This quickness trait reaches top form in the social media marketing format called Facebook Canvas Ads – or ‘Instant Experiences’, as they’ve come to be known. Designed exclusively for mobile devices, Facebook Canvas Ads are accessed via newsfeeds and instantly …

It’s been said that everything old is new again. That’s certainly true in the world of digital marketing. Thanks to the art of repurposing content, what you create today can pay generous dividends tomorrow. Instead of growing stale with time, those beautiful videos, blogs, and social posts will be freshly rejuvenated. From all appearances, they reach the public as brand-new …

If you’re like most online brands, you understand the value of marketing videos. Chances are, you’ve even posted some. A wise decision, indeed. In the last five years or so, online video consumption has nearly doubled. Equally noteworthy, the trend shows no signs of slowing down. But that’s just the viewing data. What about results? Equally impressive. According to current …

No matter what your brand marketing campaign is selling, you should get to know somebody before launching. We’re not talking casual acquaintance; you must know this person on a deeper level. That somebody is your target customer. Why should you go through the bother of knowing this person? Because increasingly, campaigns must align with customer needs, goals, and other personal …

Users might not like them, but when properly presented, they can provide a major boost to conversion rates. The universally unliked entity is known as the popup ad – or in its more common form – ‘popup’. Most people resent popups because they’re blatantly intrusive. No matter how they’re presented, they typically obscure the viewing space. Sometimes, in fact, they …

U … a common letter in the marketing world. No, it doesn’t stand for university. Not in this context. It represents User. Often, this magical letter is paired with ‘X’, to create the ubiquitous abbreviation UX – user experience. And it is this personalized experience that every web marketer should strive to improve. The success of your site depends on …

Online marketers, accept a stark reality – More and more, your homepage won’t inspire customer conversions. Your landing page will … if it’s built right. Before exploring some of the building blocks, let’s differentiate between the two types of pages. Your homepage is a window, revealing general information such as company goals, purpose, and mission. It doesn’t matter how stunning …

Every SEO marketer strives to optimize written content. This goes whether the content sits in a blog, newsletter, native ad, or other communication vehicle. What isn’t as commonly known is this – optimization is crucial for virtually any marketing video intended for public consumption. Which, presumably, is all of them. No question about it. Videos increasingly are being analyzed and …

When gauging search intent, SEO marketers have a three-fold challenge. Since there are three established phases of intent, developers must create three different types of content to address each. The first phase may be called the info hunt. During this stage, a person is hungry for information about a product or service of interest. The individual’s knowledge might range from …

Are you an ecommerce retailer? Then no doubt you’ve been ploughing ahead full bore with the Christmas marketing. So, what are you doing after the holiday? Resting on your laurels? Indulging your loafing instincts? Not if you want to keep revenues flowing. And that’s exactly what they’ll do when you implement the right after Christmas marketing strategy. But first things …

Is your marketing campaign missing the mark? Are the results hitting new lows? Chances are, you’re lacking one important element – a set of finely-honed video ads. These are performance boosters if ever there were any, with their popularity soaring by the second. People simply can’t get enough. Which is why brands should feed this desire relentlessly. What are some …

As every digital marketer knows, effective SEO is indispensable to ensure optimum website performance. But getting people to show up is only half the battle. The other half is the conversion process – motivating visitors to take a desired action. In the overcrowded world of websites, the key to conversion is a positive user experience – or UX as it …

The world’s most prized shopper just plopped onto your website. This is the golden shopper who’s ready to buy. Your next move is easy – ring up the sale. Right? Well, not exactly. Never assume committed buyers are guaranteed buyers. Because often they aren’t. To convert this interested party into a paying customer, digital marketers must apply the nudge. Comprised …

Your business may not be hefty enough for the Fortune 500. Nevertheless, it can thrive in the ecommerce world when some fundamentals are applied. Start by giving your business a distinctive identity with a professional email address. A business-like domain as opposed to the generic Yahoo or Gmail. The right email enhances credibility and clout. Plus, it minimizes the chances …

Are your online ads repelling users? Then try the proven alternative – native ads. Essentially informational pieces, native ads illuminate your brand – without barging in like the usual popup or banner. Nothing blends in like a native ad. Native ads wear innocent faces, making them more inviting than traditional formats. Currently, the info pieces draw about 25% more viewers …

When developing campaign strategies, SEO marketers generally understand the importance of keywords. Merely implementing search terms, however, isn’t enough to propel a campaign across the finish line. Equally important is getting inside a searcher’s head – i.e., understanding a user’s objective. Known as user intent, this objective drives each search. What exactly does the user want to find or do? …

Maybe you want sign-ups for a newsletter. Or abundant sales. Or possibly a commitment to download your latest white paper. Whatever the objective, digital marketers must know who and how many website visitors are doing what’s expected. Known as a conversion, this doing is a true mark of success in marketing circles. Users are taking the action you wanted them …

While SEO has many objectives, the big one is this — get your website displayed on Google’s search results page. Now you know you’ve made it. You’ve hit the big time. But to reach these golden grounds, a website must get itself indexed by the search engine. The index is the ultimate list – the zone where Google puts all …

It’s one thing to develop a website; quite another to ensure it’s found. Yes, with the global proliferation of websites, getting them found by users is one of the monumental tasks facing SEO marketers. To be found, a site generally must be visible to search engines such as Google. And to be visible, it must find ways to stand out …

It’s a well-established fact in many circles — a picture is worth a thousand words. But in the world of digital marketing, there are many times when an arrangement of well-chosen words can improve the worth of a picture. This value enhancement occurs when verbal content is judiciously added to an infographic. Why would a savvy marketer want to drop …

We all appreciate some friendliness, whether the cordiality comes from a neighbor, a co-worker, or the family dog. Users of digital devices also value friendliness – from websites. In fact, user friendliness is one of a site’s most important features. Yet not all of them qualify. What happens when a site isn’t user-friendly? Visitors typically leave. To prevent the abandonment, …

Once upon a time, SEO marketers could grab a batch of keywords, throw them into the hopper, and pack them into their search strategies. But that’s yesterday’s news. In the current environment, strategists must gauge user intent before committing to a set of search terms. Basically, user intent defines exactly what an individual seeks during a search. It describes the …

How many times has a brand proclaimed – “this could be your last chance for such a spectacular deal!” Or the ever popular – “get them while supplies last!” Yes, in certain instances, marketers are inclined to create a sense of urgency to facilitate the promotion of a product or service. Sometimes, however, the shoe is squarely on the other …

You’ve unleashed the world’s premier popup strategy. But for some reason, it’s fizzling. Users aren’t clicking and you can’t figure out why. As you struggle to solve this mystery, valuable opportunities are slipping away. Fortunately, you don’t need Sherlock Holmes to unravel this mystery. Chances are, you can solve the problem with some proven principles. The most important principle is …