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Shakespeare’s Ultimate Tip for Brand Marketers

“To thine own self be true” advised Polonius in Act I, Scene III of Hamlet. The author, one William Shakespeare, intended this daily tip to convey a simple but important message – understand yourself and face the facts, no matter how unsettling. Once you’re clued in, the stage is set for proper action and necessary adjustments. The Bard’s wisdom fits …

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Digital Ad Spend: Where to Drop the Dollars

A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay. Far safer and more productive is budget prioritization. True, all aspects of brand marketing count. …

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native features, canvas ads nevertheless are building …

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Small Brand vs. Big Brand: How to Grab Your Share

If you’re a modestly-sized, relative unknown vying to make some marketplace noise, fierce competition is your foe. Think of what you’re butting heads with. Basically, you’re pitting scant resources against powerful, cash-chunky, established players – players that likely boast legions of devoted customers. If they’re long-time devotees, which many will be, their loyalty and tenacity will be virtually unshakable. Even …