“To thine own self be true” advised Polonius in Act I, Scene III of Hamlet. The author, one William Shakespeare, intended this daily tip to convey a simple but important message – understand yourself and face the facts, no matter how unsettling. Once you’re clued in, the stage is set for proper action and necessary adjustments. The Bard’s wisdom fits …
Digital Ad Spend: Where to Drop the Dollars
A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay. Far safer and more productive is budget prioritization. True, all aspects of brand marketing count. …
Lift Your Brand with Facebook Canvas Ads
Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native features, canvas ads nevertheless are building …
Small Brand vs. Big Brand: How to Grab Your Share
If you’re a modestly-sized, relative unknown vying to make some marketplace noise, fierce competition is your foe. Think of what you’re butting heads with. Basically, you’re pitting scant resources against powerful, cash-chunky, established players – players that likely boast legions of devoted customers. If they’re long-time devotees, which many will be, their loyalty and tenacity will be virtually unshakable. Even …
