Digital Ad Spend: Where to Drop the Dollars

Digital Ad Spend: Where to Drop the Dollars

  A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay.   Far safer and more productive is budget prioritization. … Continue reading »

Lift Your Brand with Facebook Canvas Ads

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want.  But the result is relentlessly the same – better engagement between brand and Facebook visitor.   Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native … Continue reading »

Small Brand vs. Big Brand: How to Grab Your Share

Small Brand vs. Big Brand: How to Grab Your Share

  If you’re a modestly-sized, relative unknown vying to make some marketplace noise, fierce competition is your foe. Think of what you’re butting heads with. Basically, you’re pitting scant resources against powerful, cash-chunky, established players – players that likely boast legions of devoted customers. If they’re long-time devotees, which many will be, their loyalty and … Continue reading »