The bigger the sale, the longer the selling cycle.
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
Over 60% of those who make an inquiry will buy within one year.
Most CRM initiatives often fail because implementation is limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems. CRM can be implemented without major investments in software, but software is often necessary to explore the full benefits of a CRM strategy.
We have worked with the best, and so can you.
Young Company has worked with several of the most popular CRM software packages. Our value is in driving the appropriate content for lead generation and nurturing of prospects to turn them into customers. Our experience in direct mail, email and other forms of digital communication bring a high level of professionalism and brand consistency to many organizations.
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