With so much emphasis on reaching the top, brand marketers often lose sight of an equally important destination – the bottom. The location in question is the bottom of the marketing funnel. This is where all the conversions happen. It’s the must-go zone where prospects begin to slaver over your brand. They’ve been tantalized and treated by content galore. They’ve …
Multi-Channel Marketing: Power of the Pipelines
You might think website traffic is website traffic. Doesn’t matter where it’s coming from. As long as it arrives, your online brand marketing is in great shape. Numbers get the search engines to notice, right? Yes, that’s true. Traffic volume counts huge when rankings are assigned. But pulling in visitors galore isn’t the only SEO ranking criteria. Far from it. …