Why Email Belongs in Your Starting Lineup

Why Email Belongs in Your Starting Lineup

    Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important stranded on the sidelines? The reference here is to the fading status of email marketing. Make … Continue reading »

Marketing by the Book: If You’ve Got It, Flaunt It

Marketing by the Book: If You’ve Got It, Flaunt It

    Blogs, articles, social posts, and videos are acclaimed staples of content marketing. But they’re quick snacks, tantalizing and consumed in a flash. What about deep probes that expand a topic to new dimensions … that demonstrate a brand’s undeniable expertise? For that, brand marketers must go by the book – the ebook, to … Continue reading »

Digital Ad Spend: Where to Drop the Dollars

Digital Ad Spend: Where to Drop the Dollars

  A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay.   Far safer and more productive is budget prioritization. … Continue reading »

Virtually Impossible to Ignore

Virtually Impossible to Ignore

  If reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with a swelling number of enthusiasts. According to research, a sizeable chunk of users feels more engaged when … Continue reading »

Give Your Emails the Ultimate Summer Slim-Down

Give Your Emails the Ultimate Summer Slim-Down

Slim, trim, clean, and snappy – that’s the way to go when crafting email messages. Excess baggage and bulky verbiage just won’t cut it in 2018. Too many drawbacks. Chunky emails drive away readers in droves. Who’s got time to navigate the clutter?   That, of course, assumes the mega-message reaches the inbox. Truth be … Continue reading »

What’s a Playlist Worth? … Plenty

What’s a Playlist Worth? … Plenty

As a marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for marketers – an opportunity to build brand awareness on an unprecedented level.   So why not make the most of … Continue reading »

Your Ultimate Marketing Video Blueprint

Your Ultimate Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The brand marketing video. If you’re anywhere online, you’re bound to spot ‘em.   Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed … Continue reading »

Don’t Dismiss the Dinosaurs

Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser. A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain … Continue reading »

All Your Funnel Needs is a Little Understanding

All Your Funnel Needs is a Little Understanding

It doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to results.   As with its physical counterpart, the website funnel has a tapered … Continue reading »