Lift Your Brand with Facebook Canvas Ads

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want.  But the result is relentlessly the same – better engagement between brand and Facebook visitor.   Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native … Continue reading »

Progress Gets a Digital Twist

Progress Gets a Digital Twist

They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may be its SEO value. Searchers just wouldn’t be the same without them. Before elaborating, … Continue reading »

How to Clamp Down on Acquisition Costs

How to Clamp Down on Acquisition Costs

The question hovers before the eyes of marketers and their beloved brands – how can we lower advertising costs? A very reasonable and necessary inquiry. Advertising costs are sailing past the clouds. The pressure to clamp down on prices is tremendous.   For the cost-conscious, options are plentiful. The digital universe, for example, offers the … Continue reading »

The Expanding Reach of Influencer Marketing

The Expanding Reach of Influencer Marketing

Influencer marketing, it’s happened for centuries. Once they grab the limelight, their opinion turns to gold. It doesn’t matter what their station in life — celebrity, government official, business leader, athlete, or who knows what. If they’re well-known or even modestly known, their words pack clout. Authority on all things worldly is their privilege. And … Continue reading »

Power of the Pipelines

Power of the Pipelines

You might think website traffic is website traffic. Doesn’t matter where it’s coming from. As long as it arrives, your online brand marketing is in great shape. Numbers get the search engines to notice, right? Yes, that’s true. Traffic volume counts huge when rankings are assigned. But pulling in visitors galore isn’t the only SEO … Continue reading »