Turn Website Visitors into Smooth Navigators

Turn Website Visitors into Smooth Navigators

  Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go.   This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love … Continue reading »

Churn Prevention for the Profit-Conscious

Churn Prevention for the Profit-Conscious

No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya!   Not a good thing. In fact, customer retention is among the major issues facing virtually every business or brand. How do we keep them from … Continue reading »

Three Guaranteed Website Spoilers

Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle.   The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one … Continue reading »

The Plus Side of SEO

The Plus Side of SEO

With search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate measurement of marketing success. The phenomenon is known as conversion rate optimization (CRO). This measurement spells out in no … Continue reading »

Power of the Pipelines

Power of the Pipelines

You might think website traffic is website traffic. Doesn’t matter where it’s coming from. As long as it arrives, your online brand marketing is in great shape. Numbers get the search engines to notice, right? Yes, that’s true. Traffic volume counts huge when rankings are assigned. But pulling in visitors galore isn’t the only SEO … Continue reading »