Bloggin’ ain’t easy…that’s for sure.
It takes time, effort, and commitment. And most times, it takes a little luck as well.
But if you are serious about driving traffic to your blog, we have 4 ways that you can make sure you are spending your time and energy in the right ways!
Find Quality Sites to Link To
A surefire way to lose trust is to provide content that misdirects the user, or drives them to a less-than-quality experience. When you provide links to other sites, you are telling your readers/customers/clients that this link is something they SHOULD click. Make it worthwhile. Take the extra time to make sure your outbound links are worth of a click by your customers.
Focus on the Long Tail
Long tail keywords have always been a buzzword in digital marketing, but often, they are fodder for shoddy campaigns. When you accuratly use long-tail keywords, you immediatly tap into the market that is searching for your product/service.
Sure, there will be less clicks/views…but wouldn’t you rather have 100 qualified leads than 1000 junk leads?
Look “Up” for Interviews
According to CoSschedule, “Getting influencers (people who have made a name for themselves in your niche) to appear on your blog is a direct brand endorsement. That’s powerful because 92% of people say they trust this earned media more than any other form of advertising.”
Sounds like a good deal to us! Find the leaders/influencers/pace-setters for your industry, and follow them. See how they interact, and then reach out when the time is right.
People Like Images…Use Them!
Research shows that using an image every 100 words or so not only breaks up the page to make it easier to digest, it allows you to add in extra bits and pieces of information into your post, while keeping your word count down. Also: people like pictures, so use them 🙂
Do you have any other tactics that you use? We’d love to hear!