Digital Marketing Orange County Blog
Gain Social Media Fans By Feeding Their Appetites
Once upon a time, social media was a convenient way for thousands of attention-seekers to exchange news flashes about the minutiae of their lives. Then marketing entities discovered a pot of gold gleaming somewhere within the social...
How to Supercharge Your Online Writing
Hi-rez photos, streaming videos, screaming graphics, 3D virtual worlds. Seems no website worth its weight in high speed data bits lacks these essential components of visual sophistication. Still, as more and more commerce and...
Brand Building on the Shoulders of a Stream
It’s an avalanche, a flood, and a blizzard all at once. Major changes are ripping through the world of marketing with gale force. And what’s driving these winds of change? You guessed it – the Web. Along with social media, online...
Long Live the Pontiac Chief
I recently attended the NHRA Winter Nationals and noticed that the most popular body for those outrageous funny cars seemed to be Pontiac. So when I asked another spectator why, he simply said “they have the best aero-dynamics.”...
On-Shoring is the Answer
America needs jobs to bring us legitimate growth and prosperity again, and manufacturing jobs are the key to our ability to compete in a global economy. Why? Because the physical shipment of U.S. goods to other countries is the most...
Increase Brand Loyalty with ‘Free Dessert’
I’m sure you have experienced it yourself. Your waiter, who has done a superb job of serving you so far, surprises you and your guest with an “on the house” dessert. He simply offers it as a token of thanks for being such a...
Social Media Produces Mixed Results For B2B Marketers
Social media is all the rage in marketing these days. But does it bring value to business marketers? BtoB Magazine (Crain Communications) has been following this topic very closely with several excellent case histories focused...
Digital Marketing – Don’t be a “Bubble-Head”
We’ve all done it. You make some marketing decisions based on your own behavior, media habits and brand values. Sure, sometimes your instincts are spot on. But this only accelerates bad habits. Just like how winning in Las Vegas on...