Digital Marketing Orange County Blog
Brand Marketers Still Need the Snail
Digital Marketing Blog Orange CountyAs the world spins toward 2014, high tech marketing methods are firmly established as the way to reach modern consumers. Or are they? Guess what’s still moving briskly and proudly through the marketing universe. If you said good ol’...
Is Your Brand Marketing Cold Enough?
Digital Marketing Blog Orange CountyWith brand marketing and content ruling the advertising universe, the old-school cold call has plummeted on the popularity charts. But don’t unplug those phones just yet. According to research conducted by DiscoverOrg, high-touch phone...
Marketers Launch Insta-Brand
Digital Marketing Blog Orange CountyOnce upon a time, Instagram was a popular online hangout for photo-sharing friends. But, as with virtually all other high-traffic destinations, sooner or later marketers will ease their foot through the door. True to form, brand...
The Holiday Rush is on for Brand Marketers
Digital Marketing Blog Orange CountyA correction is needed right off the bat. The holidays are NOT around the corner. They’re here! At least, they’re center stage for brand marketers. That’s because the first half of November is the crucial period…the time to light up...
The Start of a Brand Banner Blitz?
Digital Marketing Blog Orange CountyOK, you’re itching to buy a new mega two-story SUV. Or a pair of bright green, fluorescent toe-tappin’ dance shoes. Or a turbo toothbrush. So you unleash a Google search for info about your chosen brand. Then the amazing happens. A...
Facebook Has Something to Show, Marketers.
Digital Marketing Blog Orange CountyNow you see it. Now you don’t. Or you might at a later date. It all depends. That’s the story with Facebook’s newest modification of their news feed ads. Here’s how it works: Ads touting products and services unpopular with users now...
Are You a Nowhere Brand in Nowhere Land? Bulk on SEO.
Digital Marketing Blog Orange CountyHow important is SEO to your business? Consider this – the vast majority of info-hunters restrict their clicks to websites listed on page one of Google, Bing, or Yahoo. Nothing beyond this threshold matters. All of which means, if...
Is Google SSL Really Putting Safety First?
Digital Marketing Blog Orange CountyWe all can breathe a lot easier. The web is safer than it’s ever been for seekers of information. Credit: Google. Recently, the Big G overhauled certain components of its popular search process. Thanks to the modifications, all web...
B2B Email Seen Through a Crystal Ball
Digital Marketing Blog Orange CountyPredicting the weather is hard enough. But charting the future of B2B email is a colossal guessing game at best. The task is compounded by all the variables rushing onto the scene – social, mobile, dynamic content. Still, many brand...
Encrypted Searches…More Than Meets the Eye?
Digital Marketing Blog Orange CountyIt was destined to happen sooner or later. Google finally has erected the long-awaited brick wall between website owners and users. The wall, of course, is encrypted searches. Recently implemented, encrypted searches block all keyword...
Get More Mileage from Less Data
Digital Marketing Blog Orange CountyYou say you’re not a scientist wise in the ways of Big Data? No problem. There’s help for those of us who are informationally challenged. And the help goes by the name ‘small data’. That’s right. Just when everyone was getting ready...
Hunting for Leads? Drive Them into the Open.
Digital Marketing Blog Orange CountyFor brand marketers, it’s easier to find Waldo in a pitch black cave than locate quality leads. They’re out there, alright. But they’re often hidden. And it’s up to brand marketers to drive them out into the open. To that end, here...
Create a More Appetizing Facebook Promotion
Digital Marketing Blog Orange CountyFacebook promotions are all the rage in the brand marketing world, and for good reason. Not only do those contests and sweepstakes reel in a swarm of new fans, they help re-establish ties with existing ones. Fans, of course, are far...
Break Free of the Infographic Traffic.
Digital Marketing Blog Orange CountyMove over videos. There’s a new visual presence making major online noise. Known as infographics, these visual messengers pack whole lot of content into a small, readily-understood space. Not surprisingly, brand marketers have latched...
Tablets Trounce Desktops in CPC Finals!
Digital Marketing Blog Orange CountyIn a fierce battle to the finish, The Tablets have soundly defeated The Desktops in this year’s CPC finals. The victory represents a milestone in the short history of tablets, which scored a cost-per-click 1.7% higher than the veteran...
Mobile Marketing Gets Pushy With Customers
Digital Marketing Blog Orange CountyThe results are staggering. Businesses will pour $10.46 billion into mobile marketing this year. And that’s just in the United States! The annual infusion of dollars will jump to $20 billion by 2015. But wait, there’s more....
How Brand Marketers Can Win Round Two
Digital Marketing Blog Orange CountyYour brand has just been stung by a left hook. Some disgruntled upstart has jumped into Facebook and pummeled your reputation with negative comments. More follow. And the trickle threatens to become a full-blown storm. You’re not...
Marketing’s Invasion of the Tablets
Digital Marketing Blog Orange CountyInvasion of the Tablets… Prepare Your Website Before It’s Too Late! Just when you had everything running perfectly with your website, along come smartphones demanding that you make some changes so that your online brand marketing is...
Don’t Let Yourself Become the Invisible Brand
Digital Marketing Blog Orange CountyAny brand marketer may still be thinking laptop and desktop is missing the boat by a mile. As the popularity of mobile devices continues to soar, consumers increasingly are using iPhones and Androids to access updates and other info...
Get More Out of Your Content Marketing
Digital Marketing Blog Orange CountyThere’s a whole lotta sharin’ going on out there in web space. Videos, news, articles. The list is endless. So are the channels utilized to carry out all the sharing. But the wave of generosity is not limited to users, fans, and...
Facebook Now Provides Brand Marketing By the Pound
Digital Marketing Blog Orange CountyWho in a million years could have imagined that the humble pound sign (#) would soar from relative obscurity to online omnipotence. Reborn as the ‘hashtag’, the quartet of intersecting lines has become indispensable artillery on social...
The Long and Short of Video Marketing
Digital Marketing Blog Orange CountyHow long will a consumer look at a banner ad? Thirty seconds? Ten seconds? Five? Answer: None of the above. The average time a person will fix his or her eyeballs on a banner ad is a staggering — three seconds. That’s it. After...
The New Link for B2B Marketing
Digital Marketing Blog Orange CountyBrand marketers throughout the world have been scoring major points with consumers recently, thanks to the skyrocketing use of social media channels. Indeed, destinations such as Facebook are showing irrepressible muscle when it comes...
Tracking Consumers Down the ROI Road
Digital Marketing Blog Orange CountyFrom the first impression your brand makes to that glorious moment when a purchase is transacted, consumers typically journey down a path of critical advertising touch points. Determining which touch point contributes what to a sale is...
Marketing: Give Your Website Mobile Magnetism
Digital Marketing Blog Orange CountyYou already know that more and more people are connecting to websites via mobile devices. But were you aware that an overwhelming majority of users would feel less inclined to re-visit a site that lacked mobile friendliness? Given this...
Many Brand Marketers Still Don’t Get the Picture
Digital Marketing Blog Orange CountyBrand marketers continue to be mystified. Why aren’t their intensive marketing campaigns hitting home with customers? They’ve crafted a spectacular campaign, tweeted ‘round the clock, promoted and pushed. But still, the...
Get Your Brand Spotted by Media Radar
Digital Marketing Blog Orange CountyWhether you want your brand noticed by traditional or digital media, it’s easy to get lost in the Forbidden Forest of competing brands all vying for public attention. Somehow, some way, your business must grab the attention and the...
Does Your Brand Have Enough Charisma?
Digital Marketing Blog Orange CountyRemember the person voted most likely to succeed? In all probability, this future VIP was overflowing with charisma. The same principle comes into play with brands. Those most likely to succeed usually will be irresistibly charismatic....
Pushing the People Button with Social Media Marketing
Digital Marketing Blog Orange CountySocial media definitely inspires people to be more sociable. Friends, fans, and even fanatics abound in this fast-paced sub-world. But why the strange power over so many people? Look deep within any of the social media channels, and...
How Brand Marketers Can Turn Customers into Chatterboxes
Digital Marketing Blog Orange CountyOnce upon a time, the tried and true telephone was it as far ways for marketers to converse with consumers. But thanks to world-changers such as Facebook, Twitter, and Instagram, businesses now have an online goldmine for sparking...
For Brand Marketers, Instagram is InstaFan!
Digital Marketing Blog Orange CountyYour photos. Somebody else’s name. Facebook has given users the opportunity to make this important connection, prompting resounding approval from legions of fans. Known as ‘photo tagging’, the feature enables users to link another...
Latest Developments in the Content Kingdom
Digital Marketing Blog Orange CountyIt has long been said that content is king. And judging by the latest trends in content marketing, the crown is well-deserved. Indeed, brand marketing entities large and small are rushing to build up their content arsenals in order to...
Thrust Your Brand into the Spotlight
Digital Marketing Blog Orange CountyThanks to a whirlwind of mind-boggling innovations, the marketing world is reshaping itself by the minute. No doubt, the landscape of even a few years ago would be strange territory to today’s observer. Most of the credit, of course,...
Ecology Making Waves
Digital Marketing Blog Orange CountyUnless you’ve spent the last decade on an interplanetary excursion, you know that going green is all the rage here on planet earth. From installing solar panels to recycling water, people are going all out to preserve the health and...
The Secret of Great Advertising
Digital Marketing Blog Orange CountyJay Chiat, arguably the most famous adman to hail from Los Angeles, was once quoted saying the secret to great advertising is “Big Budgets“. Although Jay’s response may have appeared to be flip or insincere, I believe he was dead...
Online Marketing Has a New Balancing Act
Digital Marketing Blog Orange CountyUsers prefer television. Users prefer mobile devices. Actually, both statements are true. A recent study conducted by Yahoo revealed that a hefty 80% of respondents used their mobile devices in tandem with television viewing. Popular...
Make Your Brand the Next Video Star
Digital Marketing Blog Orange CountyMove over ‘Angry Birds’. Your brand deserves to be the next online video star. And you can make it happen. Let’s face it. Video has an excitement factor that’s hard to beat, offering marketers a sizzling advertising tool for virtually...
TV or Not TV?…That is the Question
Digital Marketing Blog Orange CountyAs digital alternatives to old school communications continue to proliferate, you’d think traditional media would be taking a not-so-comfortable backseat to all the newfangled gadgetry. Surprisingly, however, the tried and true...
Keep New Media Under Control
Digital Marketing Blog Orange CountyIs the barrage of new media changing way too fast to keep pace? Do the latest digital trends leave you scratching your head in frustration? Are customers adapting to new platforms before you have the faintest notion of what’s tickling...
Get Personal with SEO
Digital Marketing Blog Orange CountyAs search engines such as Google get more sophisticated at delivering relevant results to users, content is becoming more personalized. Consequently, content that builds ample ‘me’ relevancy into its message is bound to score...
Be a Master of Advertising Metrics
Digital Marketing Blog Orange CountyMarketers generally look at the almighty CLICK as the end-all, be-all of online advertising. But is the click really king? Well, yes and no. Obviously, banner clicks offer a useful barometer for gauging customer interest. But to...
Conquer the Beast with Keywords
Digital Marketing Blog Orange CountyCrafting an effective online marketing campaign can be a real beast. Fortunately, you can conquer the beast with keywords. These magical words and phrases can lure eyeballs galore and keep them glued to your pages. Can your...
Smart Marketing for Smart Phones
Digital Marketing Blog Orange CountyIt’s a fact. One third of the American populace is packing a smart phone. This means desktop computers no longer keep us mercilessly shackled to a single, boring location. Thanks to smart phones, we humans are now free to...
Winning the Cyberspace Battle With Strong Cultural Connections
Digital Marketing Blog Orange CountyThe global battle for the hearts and minds of consumers is growing more heated by the day — especially in the realm of online marketing. Lured by the potential for staggering revenue gains, companies are pushing across the...
Stretch Your Social Media Dollars with the Right Technology
Digital Marketing Blog Orange CountyAs the world of marketing evolves, social media will likely gobble up more of your budget. Fortunately, investing in social media doesn’t require spending a king’s ransom for results. In fact, the real emphasis should be on maximizing...
Social Media Will Be Gobbling Up More Money
Digital Marketing Blog Orange CountyIf you own or manage an SMB (small or midsize business), watch out – social media will be gobbling up more of your money. In fact, you’ll probably be tripling your expenditures for national social media advertising during...
Bring a Few Friends to Your Marketing Campaign
Digital Marketing Blog Orange CountyShare and share alike, we’ve all heard the phrase. Many of us often practice the principle. Now this noble concept of give and take will play a major role in propelling marketing into a new realm of possibilities. GE has...
Marketing Muscle in the Modern World
Digital Marketing Blog Orange CountyIn a marketing world, currently changing quicker than a race car shifts gears, it’s difficult if not virtually impossible to get a handle on how to connect with customers on a consistent basis. New variables, realities, and...
Mobile Apps Winning the Popularity Contest
Digital Marketing Blog Orange CountyNowadays, most marketers are tuned into the growing popularity of mobile apps. Still, the app landscape is shrouded in mystery, leaving the vast majority of advertisers confused and stuck in the mud. As a result, creating...
Stop Singing the Blacklist Blues
Digital Marketing Blog Orange CountySo you’re sending out wave after wave of painstakingly-crafted emails, but they’re never reaching their destination. Yes, you’ve been listed on one of the dreaded blacklist sites. Naturally, you plead with the blacklist owner...
Get Out of the Social Media Swamp
Digital Marketing Blog Orange CountyMore than a few businesses feel lost in a social media swamp. New trends, arcane concepts, and innovative techniques – the confusion keeps mounting. It’s hard to know what’s what, who’s who, and how well you’re doing. The good...
Pack Your Social Media with Plenty of Muscle
Digital Marketing Blog Orange CountyRetailers have an extra reason to raise their glasses in celebration this New Years. According to the stats, 2011 brought you a pretty juicy holiday season. How good was it? Try a 15% jump over last year’s seasonal take....
Why Does Santa Always Wear Red?
Digital Marketing Blog Orange CountyWhile Coca-Cola has had a subtle, pervasive influence on our culture, it has definitely shaped the way we think of Santa. Prior to the advertising illustrations created by Haddon Sunblom illustrations in the 1930s, the Christmas...
Time Travel to the Next Year in Digital Marketing
Digital Marketing Blog Orange CountyIt’s time to do a little time traveling. Not too far. Just a quick side trip into ‘012. After all, it’s just around the corner. And the New Year is sure to bring more blistering changes sweeping through the world of digital...
Is Targeted Advertising the Next Ruler of the Web?
Digital Marketing Blog Orange CountyOnline marketers have a whole new bag of tricks designed to connect with consumers. Unlike content advertising, the connection is based on consumer characteristics and determined by sophisticated algorithms. Known as targeted...
Get Social With the New Media Landlords
Digital Marketing Blog Orange CountyIs it time to reassess the use of the term ‘social’ in social media? Quite possibly, especially when you consider how decisions currently are made. In the contemporary climate, both consumers and business people increasingly rely on...
Entice Customers With Content They Can’t Refuse
Digital Marketing Blog Orange CountyIt all comes down to brand familiarity. And that’s precisely why social media is such a powerful marketing tool. No other online resource does so well at bringing people up close and personal with whatever it is you have to sell. Once...
Feed Them an Email Marketing Message They’ll Devour
Digital Marketing Blog Orange CountyIf you write it, they will read. It’s true. Your audience has wide open eyes and ears for your email marketing message. But consumers are a picky lot. So not only does your message have to be loaded with high value info....
Google AdWords Reverses Direction
Digital Marketing Blog Orange CountyOnce upon a time, online advertisers crafted sizzling campaigns by bidding to run ads in tandem with keyword searches. This was the power of Google Adwords, a resource that put the almighty keyword in the center of the marketing...
Put Your Facebook Page in the Spotlight
Digital Marketing Blog Orange CountyThe Facebook kingdom is overflowing with companies jostling to boost brand awareness. Are you lost in this crowd? Are you ready to carve out your own niche? Here’s how to put your Facebook page in the spotlight with the...
Are You Trapping Customers With an Info Avalanche?
Digital Marketing Blog Orange CountySometimes you can have too much of a good thing. Food. Drink. Messaging. That’s right, messaging. It’s not uncommon for even the savviest businesses to overuse email, social media, and texting in their quest for customers....
How Social is Your Social Media?
Digital Marketing Blog Orange CountySo, you’ve got Facebook and Twitter fans pouring in from every corner of the known universe. Fantastic! But don’t pat yourself on the back just yet. If your social media campaign is like most, people eventually will be turning away...
Smart Phones the New Marketing Marvel? Apps-solutely!
Digital Marketing Blog Orange CountySmart phones are getting smarter. It’s only a matter of time before we all have little beeping, blinking geniuses in our pockets. Understandably, mobile marketers are rushing to exploit the I.Q. surge. Easy access and compelling...
What does it mean to Think Different?
Digital Marketing Blog Orange CountyWithin a single minute, millions around the world last week learned of Steve Jobs death thanks to the very personal technology he helped bring to fruition.While it is rare for the departure of corporate executive to receive the...