4 Gridiron Tactics for Content Marketers

4 Gridiron Tactics for Content Marketers

By the time the Super Bowl kickoff takes place, each team will have reviewed, watched, studied, and evaluated the strengths and weaknesses of the other side. The purpose, of course, is to gain valuable knowledge and insights that can bolster their own team’s performance.

It’s all about knowing what works and what to expect. But such intel-gathering needn’t be limited to the playing field.

4 Gridiron Tactics for Content Marketers

Content marketers, for instance, can profit enormously by adopting similar ‘know-the-other-team’ tactics. Any information gained from scanning the competition is potential raw material for your own content strategies.

1.  Unlike the intel grabbed by competing teams, the bulk of content marketing activity is out there for the whole world to see. If you’re going head to head with a competitor, you absolutely must tune into every possible channel that reveals what the other side is up to — particularly if their efforts are working for them. Chances are, the same strategies and methods will give your own brand a boost.

So where do you go to uncover the workings of the competition?

2. Many of the sources are places you already know about. Publications, for instance, are an open window to a brand’s content marketing activities. Blogs, websites, social media, case studies, video, and even print media tell a vivid story about the competition.

3. Content effectiveness, of course, must be measured and evaluated. Otherwise, how would you know what’s making an impact? One of the best ways to gain this high-value information is by gauging their social status. How are visitors responding to their social media content? Are users enthusiastically sharing the brand’s posts? Things like these are major telltale signs.

4. And don’t neglect those all-important keywords. Knowing what the competition ranks for definitely will help you reshape and improve your own SEO strategies.

If you have any questions or comments about content marketing strategies, or about any other brand-related topic, feel free to send them our way.

You can connect with the Young Company team at 949-376-8404 #4033 or sarah@youngcompany.com.

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