Website Repair Kit: Turn Bouncers into Buyers

Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the natural order? There’s a simpler explanation. It’s Your Webpage. Popularly known as ‘bouncing’, the ‘quickie’ stay on a webpage or in a …

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Retention: Reversing the Brand Break-Away

Virtually every brand knows the feeling. It’s that sinking sensation experienced when hammered by the latest customer attrition statistics. Yes, once-devoted shoppers are breaking away from your beloved camp, sometimes producing a sonic boom in the process. But no matter what the pace of exit, one disturbing fact looms – customers are rushing from your doors. “Ouch!,” goes the bottom …