Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

  It has been called everything from the ‘buyer’s journey’ to the ‘consumer buying decision process’. But no matter which label brand marketers slap on the phenomenon, most experts divide it into five basic stages.   Interestingly, the conception of these stages is not a recent breakthrough in marketing science. The concept was formulated and … Continue reading »