View Post

How to Stop Buyers in Their Tracks

Why do people buy online? A fair enough question, and one that brand marketers should ask – and hopefully answer with a high degree of accuracy. But taking a reverse route can prove equally beneficial. Rather than limit oneself to the obvious foregoing question, marketers could ask its inverse: Why don’t people buy online? It’s an inquiry that produces some …

View Post

Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

It has been called everything from the ‘buyer’s journey’ to the ‘consumer buying decision process’. But no matter which label brand marketers slap on the phenomenon, most experts divide it into five basic stages. Interestingly, the conception of these stages is not a recent breakthrough in marketing science. The concept was formulated and adopted in the last century – early …