Digital Marketing Orange County Blog
How to Get Royally Caught by Customer Radar
What’s your most important web page? Many, if not most, digital marketers would answer ‘the one they call home!’ Here’s where the customer journey often begins, after all. Hard to argue with that. But what about where the journey...
Want to Improve Response Rates? … The Difference Is the Difference
Many brand marketers cling to the consumer research principle; namely, most users conduct intensive product research before making a decision. No info, no response. Hence, the flood of product content to satisfy appetites. True,...
Get the Most for Your Post
Your social media posts are pulling in fans and followers by the truckload. Eyeballs are feasting on the content. So what’s going on? For some inexplicable reason, you’re not getting thee expected number of likes. Sure, some are...
Native Video Invigorated
When it comes to popularity, one kind of Facebook video stands head and shoulders above the rest. This media champ is the native video, which usually takes the form of an update to a brand’s existing feed or to a designated page....
Customers … It’s Cheaper to Keep ‘Em
1.6 trillion dollars … that’s the yearly load lost by brands due to customer churn. A reliable measure of loyalty, churn rate reveals the number of customers ditching a company during a specified period of time. No problem, you might...
Will they Convert or Dessert? … How to Boost Page Consumption
Who buys and who flies? For ecommerce marketers, an excellent indicator of purchase intent is the ‘pages per session’ metric. Calculating this figure is simple mathematics – just add up the total number of pages accessed during a given...
Connect with the Supreme Source of Success
So, your bounce rate is low, and your world is sunshine and roses. The content campaign is a resounding success … Well, not quite. True, bounce minimalization indicates widespread visitor retention. But there’s more here than meets the...
Get a Great Deal Done at a Great Deal
They don’t snatch coffee breaks, ask for salary bumps, or grab quick naps between budget meetings. How do you find and hire such a rare gem? You don’t. You design it. The it is known as a chatbot – that ubiquitous assistant currently...
How to Separate the Buyers from the Browsers
If only digital marketers could separate the buyers from the browsers – those who are just a marketing nudge away from plunking down the bucks. Short of a crystal ball consultation, however, there’s no available method for spotting the...
Where to Find the Who and What
Every brand marketer knows this truth -- it’s not just what you’re selling, it’s who you’re selling it to. And for that information, the field of demographics is indispensable. But where do you find the customer info so intensely...
Should You Conduct a Salvage Operation?
Surprised by the results of your digital marketing campaign? Targets missed by a couple of country miles? Don’t fret, sulk, hide, or heap tons of blame on your worthy cohorts. Plans sometimes go away. It’s part of the game. When that...
Win the Numbers Game on Your Home Field
OK, you know how your brand stacks up against the competition. Sales figures cover that territory nicely. But can you gauge how well the brand is doing internally? Are you progressing sufficiently? Or are you stagnating, or worse –...
How Not to Stick Your Nose in Too Far
Few nagging inconveniences are worse than intrusive marketing – ads that burst into view during content browsing sessions. Or equally agonizing, ads that, well, resemble ads, planted on a web page like a sore thumb – or a nose sticking...
A Simple Strategy for Annoying More Shoppers Than You’d Care To
Are your ads causing widespread hair-pulling while unleashing anguished cries of “Ugh … Not that one again! Can’t they think of something else?!” Expect this outcome if you’re the most beastly kind of brand marketer on the planet – the...
Don’t Rebrand Without a Compass
There’s no excuse. No brand should allow itself to go stale when it can capitalize on the abundance of transformative options currently available. Those options, grouped in a strategy called ‘rebranding’, can mean the difference...
Why You Must Make Every Second Count
Website navigation isn’t measured in minutes; it’s measured in seconds -- and nanoseconds. If a brand’s pages load at a snail’s pace, it’s driving away traffic at much more than a snail’s pace. So what’s too slow in the digital world?...
The Page No Engine Can Refuse
How can brand marketers speak with ultimate authority when crafting content? By demonstrating they have all the answers – whatever the topic. In the realm of content marketing, a pillar page is an excellent means to this worthy end....
Think Negative and Make Those Clicks Count
Are you overemphasizing the positive when building keyword strategies? Quite possibly. It’s entirely understandable. Every brand strives to identify the power keywords, those gems designed to increase visibility and boost rankings....
Why Taglines May Hold the Key to Shareability
It’s the season of sharing. But for digital marketers, the season runs throughout the year. For this group, sharing is what people do with interesting content. Give it a look, then whisk it to your favorite recipients. What’s...
Are You Paying Too Much for Customers?
Where should your next cost-cutting crusade focus itself ? You might set your sites on that most important of assets – customers. Yeah, loyal buyers have a price tag – a price determined by the marketing energy expended to convert...
The Roads Best Traveled
Discover the road to success, and abundant rewards could be in your future. Brand marketers, however, can go one better. They have many roads to success, all of which can and should be traveled simultaneously. The multi-road phenomenon...
The Rewards of Retargeting
It’s tough enough coaxing traffic to your ecommerce site. But even tougher on the psyche when those eager visitors bounce before they buy. Clearly an unfortunate turn of events. Nevertheless, in many cases, brand marketers can capture...
Take a SWOT at Success
Launching a successful marketing plan invariably requires keen insight – that rare gift of knowing what lies ahead and how to adapt strategies to meet the inevitable challenges, both seen an unseen. To pull this off, short of gazing...
More Mileage from Your Masterpiece
Virtually every brand marketer knows the value of compelling digital videos. But not every production makes its mark. Some falter, while others fizzle. What, then, determines success? First, remember that your production’s impact...
The Real Measurement of Success
Once a social media campaign leaves the launchpad, brand marketers are dutybound to answer a critical question – how’d we do? Identifying the number of user connections won’t tell the entire story. Not by a long way. Neither will click...
The Search Engines are Listening
Just when you think your brand’s website has been invincibly optimized for SEO results, along comes a powerful new method for conducting searches. It’s called voice search. As the term implies, the method enables users to input search...
Is Your Business Missing a Golden Opportunity
Although CRM (customer relations management) software is a proven sales booster, many businesses exclude this powerful tool from their lineups. Why the neglect? Well, some enterprises, particularly the smaller ones, simply don’t know...
How to Propel Shoppers Across the Finish Line
For ecommerce marketers and merchants, the checkout page is gold. Shoppers are ideally located, right? The purchase is in the bag. Not quite. Customers must make the purchase and cross the finish line. Until then, they can and do exit...
The Ones That Got Away
Question: What company developed the personal computer (as we know it), graphic user interface, mouse, word processing, and many other digital elements now commonplace in the contemporary world? Apple? Microsoft? Adobe? Nope. These...
Popups with a Purpose
Interesting, intrusive, annoying, boring, beastly … Depending on temperament, these are just some ways users view popup ads. Despite this opinion mix, however, most digital marketers are in solid agreement – popup ads can help them...
Why the Beacon Will Bring More Through the Door
In these transitional times, businesses must discover effective ways to reclaim previous customers and attract new ones. Proximity marketing is one of those ways. On the cutting edge of digital communications, proximity marketing is a...
These Could Be Your Campaign’s Most Important Words
Getting found and ranked is only half the battle in the fine art of SEO marketing. A search result entry still must spur action – drive people to the intended web page. A well-honed meta description can do this spectacularly. A meta...
Lead Harvesting on the Landing Page
When it comes to capturing dozens of leads, few options exceed the landing page. Accessed via various links (e.g. those planted in email blasts), this destination offers brand marketers a crucial first stop on the way to conversion....
Brand Marketing – Now It’s Personal
These days, brand marketers are traveling a bumpy road if they rely on the ancient art of segmented selling. Increasingly, prospects and customers are demanding personalized outreach – and flatly rejecting the generic approach. This...
Ecommerce Marketing – Outdoor to Online: It’s the Sensible Choice
Many brick and mortar businesses, particularly the smaller ones, have major hurdles to jump these days. Even if their doors are open, customer inflow isn’t what it used to be. Which means revenues likely aren’t setting records, either....
Digital Marketing – How to Repel Many Website Visitors
Uncork the champagne and pat yourself on the back. You’ve lured visitors to your dazzling website. Hundreds of them. But know this -- they may not stay. Why? Because in the world of brand marketing, luring is not keeping. Busy,...
Digital Marketing – Baseball’s Bold Experiment
When it comes to marketing impact, packed sports stadiums have a twofold value. First, swelling crowds indicate soaring popularity, a state of affairs that is itself a powerful form of advertising – especially to television viewers....
Small Business Marketing – Going All Out in the Age of Adaptation
Go all out for customers -- the prime directive and guiding principle of businesses everywhere. Unquestionably, it’s what you’ve gotta do to stay in the game. Only nowadays, you’ve gotta do it literally. For the sake of public safety,...
Brand Marketing – Acing a Campaign That’s Up in the Air
Planes, cranes, and other bulky hardware once were required for aerial photography. Nowadays, however, lucky brand marketers can harness the power of drones to view the world from above. It’s the ultimate way to travel light. Should be...
Digital Marketing – How to Hit More Inboxes
It’s a given – launch a batch of emails, and expect a load of spam. Yes, like it or not, a big chunk of precious messaging will miss the inbox and nestle itself into a crowded junk box. The dread of marketers everywhere. So, are you a...
Brand Marketing – Step Outside the Digital Doorway
Despite the ubiquitous presence of inbound marketing, don’t discount the value of the outbound variety. Without question, it remains a viable path to success. Which is why this tried and true method of outreach still sees plenty of...
Brand Marketing – Why You Never Should Have a Problem with Authority
What is a brand’s most important asset? Most people would guess – product quality. Understandable answer (nobody relishes shoddy merchandise). But it doesn’t win the prize. The correct response is trust. That’s right. When it comes to...
Brand Marketing – How to Build a Better Call to Action
Legions of brand marketers daily wrestle with this question – why are leads and prospects unresponsive? Content is well thought out, dazzling, irresistible. Content, however, may not be the fly in the ointment. The problem might be...
Digital Marketing – 5G Readiness or Oblivion: The Choice is Yours
Brace yourselves, brand marketers. 5G is on the way. And it will be a big game changer. If you’re snoozing during the transformation, you’ll be playing catch up en route to oblivion. Far better to open your eyes and peer into the...
Ecommerce Marketing – Don’t Reopen Without This
For businesses engaged in the reopening process, reconnecting with customers is a major concern. Challenges galore lie ahead. But at least these merchants can count on a helping hand from the world’s largest social media...
SEO Marketing – Protect Your Business from the Invisibility Ray
Whether your business is small, large, or somewhere smack in the middle, geography is critical when it comes to generating online traffic. Ignore this geo imperative, and you’ll be zapping your beloved biz with an invisibility...
Digital Marketing – How to Be Good to Your Budget
It’s challenging enough to manage and deploy the funds of a limited marketing budget. But when uncertainty enters the picture, the challenge swells. Most of the uncertainty concerns the allocation of resources – Are you putting...
Brand Marketing: Jingle Sells
It’s crowded out there. At least, that’s the story for millions of brands vying for notoriety. In a saturated marketplace, there are only so many ways a product or service can stand out and get noticed. Those who don’t bust out...
Digital Marketing – The Ear is Mightier Than the Mouth
Soft-spoken brand marketers? Not in this galaxy. By necessity, marketers are inveterate loudmouths. Their guiding principle – we can’t say enough about a product or service. And it’s a good thing. Somebody has to gush about the goods....
Brand Marketing: The Ultimate Proving Ground
There’s more than one way to convert users into paying customers. In fact, brand marketers have many tools at their disposal. One of the most effective is known as social proof. In a nutshell, social proof is a concept that suggests...
Digital Marketing: Why Keywords Should Never Work Alone
Keywords are the core of every digital search. But they should never work alone. Not if you want results. To be effective, product keywords must be linked to carefully chosen modifiers. Why? Because different people often search for...
Product Marketing – Looking at Launches from Another Angle
Brand marketers typically emphasize advantages and benefits (and rightly so). But negative thinking also has its place. Case in point is the new product launch. These flop at the alarmingly high rate of 70%. Which translates to a mere...
Brand Marketing – Rise of the Action-Packed Logo
According to the latest State of Marketing Report from Hubspot, more than half of all people who follow a brand want this. No, it’s not more freebies and endless discounts. It’s more video content. Hubspot’s research reveals that a...
eCommerce Marketing – How to Put a Stop to Fill and Flee
Fill a shopping cart, leave it in the aisle, and flee the market without explanation… just for laughs. Won’t see much of this sport in the local Ralphs. ECommerce retailers, however, are getting more than their fair share. For reasons...
Social Media Marketing: Taking Center Stage with Facebook Videos
These days, theater attendance is a tad on the low side. But the at home audience is swelling – along with their appetite for content. A golden opportunity for brand markers – if they can get their message noticed. Sift through the...
Brand Marketing Alternatives: The Trade Show Must Go On … And Is
With virtually all public events currently on hold, it’s hard to heed the mandate – ‘the show must go on’. It seems the only real-time action is being supplied by horse racing, a sport taking place at several select tracks across the...
Marketing Communications: Stepping Up to the Plate in a Whole New Ballgame
Social distancing and the new stay-at-home lifestyle – with nary a sporting event to cheer (except in re-run form on a streaming service). And all of it as the NBA season zoomed to an exciting finish and the MBL stood poised to launch....
Buying Patterns in Brand Marketing: The Weird World of Why
Waters needn’t be still to run deep. Shoppers, for instance, are visibly active creatures. Yet, when selecting products, the real motivating kick lurks deep below the surface. That’s where the real...
Ecommerce Marketing: Swimming the Channels
What’s the best way for ecommerce marketers to connect with consumers galore? Having an irresistible product is a real good beginning. Once this is all sewn up, your next move is to capitalize on the glaring advantages of omni-channel...
Brand Marketing: Why the Future of Retailing is all in the Wrist
What you wear may say a lot about you. But as technology progresses, such externals will also speak volumes about thousands of brands. Credit the growing prevalence of digital wearables such as the ubiquitous Apple Watch and jazzy...
Brand Marketing: Meeting the Challenge of the Churn
The ingratitude … your brand marketing squad climbed mountains to acquire customers. And what do some of these loyal buyers do? Leave. Not a word. Just out the door. Known as churning, the flow of departing customers is bad news for...
Ecommerce Technology: The Must-Have Superstars
New technology is stretching the e-commerce landscape in a million directions. Who knows what the final form will be? But one fact remains unalterable – the technological reshaping is boosting impact and enriching the user experience –...
Brand Marketing: Why Find and Replace is Not an Option
Which process is easier on the marketing budget – securing new customers or keeping existing ones? Those who chose the latter are right on the money. According to the most fervent number crunchers, customer retention is the far cheaper...
Brand Marketing: Bring Influencers into Your Orbit
Before influencers can connect with customers, they should connect with you. Brands can create this connection by cementing solid relationships with their chosen persuaders. Get in good with them, and they’ll give you their best. It’s...