Digital Marketing Orange County Blog
Does Your Website Make a Strong First Impression?
Digital Marketing Blog Orange CountyAmong the many ways to boost SEO results, one of the most effective is to create a strong first impression. Known in digital marketing circles as the meta description, this first impression summarizes the content of a particular web...
Before You Make the Marketing Video, Make the Right Choice
Digital Marketing Blog Orange CountyAt long last, you’re taking the plunge. You’ve decided to make a marketing video. Or two. Great. Videos are proven attention getters in the world of brand marketing. Now you just need to hammer out a budget and create the masterpiece,...
How to Increase Content Mileage
Digital Marketing Blog Orange CountyWe’re all familiar with the process of recycling. But for content marketers, the re-use principle has its own, distinct value. More commonly known as repurposing content, the process seeks to get more mileage out of published digital...
Problem With Authority? These Steps Will Help
Digital Marketing Blog Orange CountyIs your website performing less spectacularly than you expected? The cause of this disappointment may be a problem with authority. No, this doesn’t mean you’re having difficulties with the people in charge. The phrase refers to...
Your Website’s Content King
Digital Marketing Blog Orange CountyVirtually every digital marketer understands the value of website content. But to maximize SEO performance, marketers must know which content speaks the loudest. For search engines conducting ranking operations, certain material simply...
How to Get More Yelp Mileage
Digital Marketing Blog Orange CountyWhile many worthy brand-review sites are available for opinion sharing, Yelp stands as one of the most enduring. Introduced to the world in 2004 (yes, it’s been that long), the platform is still a powerhouse magnet for consumers...
Brand in the Shadows? Here’s the Antidote to Obscurity
Digital Marketing Blog Orange CountyDo people recognize your brand at the drop of a hat? Or are you obscured in the background like the majority? If you answered ‘yes’ to the first question, congratulations! You’re miles ahead of the crowd. But...
How to Speed Up Lazy Pages
Digital Marketing Blog Orange CountyAre your web pages taking their own sweet time to load? Sure, that works if people aren’t rushed. But the truth is, most are. Which means they expect – no, need pages to fly into view. Concerned digital marketers...
Clicks to Conversions in One Campaign
Digital Marketing Blog Orange CountyA visitor clicks an ad or browses your website. What should you do? No, it’s not jump for joy. The optimum move is to retarget. By retargeting, you zero in on somebody already intrigued by your brand. That’s half the...
Is Your Social Media a Two-Way Street?
Digital Marketing Blog Orange County, UncategorizedIs social media your own personal stage? Is your communication policy decidedly one-sided? Well, you might enjoy the limelight. But users won’t appreciate the exclusion. Most visitors want a little say-so once in a while; an...
Strike Out or Reach First Base? It Depends on the Plan
Digital Marketing Blog Orange CountyYou might have the world’s ultimate product. Or record-setting service. But unless you also have a solid digital marketing plan, you’ll strike out before you reach first base. You can bet your competition has done some...
Turn Browsers Into Buyers By Putting Your Brand Before The Cart
Digital Marketing Blog Orange CountyE-commerce marketers can be sure of one point -- browsers aren’t necessarily buyers. Even if visitors are planted in your shopping cart. Many will abandon, leaving merchandise woefully un-purchased. How can you minimize this...
It’s All in the Asking
Digital Marketing Blog Orange CountyThink your brand content is untouchably unique? Well, guess again. Unless you’ve cornered the creativity market, your content probably shares many similarities with competing content. As a result, finding ways to stand out must...
Give Yourself Something to CRO About
Digital Marketing Blog Orange CountyYou’ve got web traffic galore. And now you’re dancing in the street. Well, strut your stuff later. Your digital marketing crusade isn’t even half done. That’s right. Visitors still must take action after they...
How to Be a Webinar Superstar
Digital Marketing Blog Orange County, UncategorizedHow many online marketing tools can increase leads, sales, and brand awareness -- all at the same time? Tough question to answer. But fear not. There’s one resource capable of such a feat. That resource is the webinar. Basically,...
Want Better SEO Results? Try Invisibility.
Digital Marketing Blog Orange CountyWe all know the power of positive thinking. But in the world of SEO marketing, the negative can be remarkably positive. Sound like a contradiction? It isn’t. The proven positive element is the negative keyword. A staple of many...
Why Court Jesters Should’ve Been Brand Marketers
Digital Marketing Blog Orange County, UncategorizedWhat’s almost as good as mega-price cuts when vying for customer interest? Many experts would confidently declare -- humor. The results justify their confidence. Throughout recorded history right up to the present day, tickling...
Video Chat … So Far and Yet So Close
Digital Marketing Blog Orange CountyWhat marketing-related trend has surged about 70% in fewer than two years? Many would respond – the use of mobile devices. While this is an excellent guess, it’s not the answer presently sought. That answer is -- the use of...
Craving More Website Visitors? Adopt These Proven Traffic Boosters
Digital Marketing Blog Orange County, Uncategorized, boosting website traffic, digital marketing agency, seo tipsSo, your website traffic is a mere trickle. Well, stop complaining. You’re making a scene. Instead, boost the visitor count by implementing a few simple digital marketing strategies proven the world over. Some are well-known;...
Search Engine Marketing; Separating Fact from Fiction
Digital Marketing Blog Orange CountyAs online searches proliferate, digital marketers must keep pace. Answering their need is a barrage of helpful information, both online and off. But all is not rosy. Cutting through the intel is a river of rumors, inaccuracies, myths,...
Stymied by the Content Glut? Get Your Brand Noticed with These Proven Strategies
Digital Marketing Blog Orange CountyFrom websites to social platforms, digital content is proliferating. The upshot, of course, is a drastic state of oversupply. Like it or not, the digital universe is facing a glut. As a result, getting noticed these days is mighty...
How the New Year Will Shape the Ecommerce Landscape
Digital Marketing Blog Orange County, UncategorizedWith the new year just around the corner, emerging marketing trends are taking shape. The trends certainly are impacting the landscape of ecommerce marketing. True, some of them will make a bigger splash than others. Nevertheless, all...
What Mobile Marketers Should Understand About Smart Devices
Digital Marketing Blog Orange County, UncategorizedCell phones, tablets, watches – they’re all a lot smarter these days. Which gives digital marketers ready access to on the-go customers galore. Consider the number of smartphone users –3.5 billion and counting. Now...
Does Your Positioning Have a Purpose?
Digital Marketing Blog Orange CountyHow do customers and prospects see your brand? Good, bad, so-so, wow? Their perceptions, of course, depend on the impact of your brand positioning. But is image-building the only objective of a positioning strategy? Despite what...
Shorten Delivery Times Even if You Can’t Ship at Santa Speed
Digital Marketing Blog Orange CountyLet’s face it. When it comes to fast shipping, it’s tough to top the big guy in the bright red suit. But then, he has plenty of skilled help and no supply chain issues. So how do you compete with S. Claus if you’re an...
Don’t Settle For In & Out Messaging, Deliver Content That Sticks
Digital Marketing Blog Orange CountyIt’s one thing to create powerful marketing content; quite another to ensure the words and images are remembered. Currently, many brand marketers are engaged in a crapshoot -- some of their messaging sticks; some doesn’t....
From Slump to Jump: Sales-Boosting Strategies for Amazon Retailers
Digital Marketing Blog Orange CountyAre you marketing your brand on Amazon? Then you’ve grappled with mighty stiff competition. Sure, shoppers flow in by the thousands. But so do competing brands. Which makes it somewhat of a standoff. Your job is to break out of...
Could One Picture Be Worth a Thousand Products?
Digital Marketing Blog Orange CountyIt’s been said that one picture is worth a thousand words. But thanks to digital technologies, it also may be worth a thousand products. At least, that’s a distinct possibility thanks to a new twist on visual search offered...
Why It’s Not Good Enough to Know Your Stuff
Digital Marketing Blog Orange CountyFor any expert in any field, ‘knowing your stuff’ is essential. This requirement certainly applies to video marketers. If you’re playing to win, deep knowledge is imperative. Without it, you’re a dabbler....
The Secret to Avoiding the Start-n-Stop Survey
Digital Marketing Blog Orange County, UncategorizedHow do customers see your brand? Do they deem you the king of the hill? Do they rate you lower than dirt? A brand marketer can find out courtesy of the online customer survey. A survey, of course, is effective only if completed....
How To Win The Great Chase
Digital Marketing Blog Orange CountyThe nerve of website shoppers! With so many buying options at their disposal, they’ve become finicky and demanding. So, they take their sweet time, buying only when good and ready. Digital marketers can wait and hope. Or they can...
What Every Logo Needs
Digital Marketing Blog Orange County, UncategorizedAs with every marketing team, a logo has an important job to do. It is the face of your brand, and the symbol of everything behind that face. Few website images will have more to say. So the question is -- how does a brand marketer...
Why a List Isn’t Just a List
Digital Marketing Blog Orange County, UncategorizedWhat would ecommerce sites do without drop-down menus? Very little. Visitors generally rely on them to navigate pages and make decisions. Baffled and stymied is what people would be without them. Which means the drop-down isn’t...
Does Your Website Look Trustworthy
Digital Marketing Blog Orange County, Uncategorized, trustworthy websiteHow can a brand marketer maximize the performance of a website? What’s the number one priority? Well, it isn’t dazzling visuals. Nor is it a page full of hot deals. No, the first order of business is building trust. Until...
How to Optimize for Impatience
Digital Marketing Blog Orange CountyPatience isn’t a common virtue among website visitors. In fact, impatience is their predominant trait. Whatever a website does must be done quickly. Case in point is the load speed of home pages. Lightning fast is the minimum, with...
Why Shoppers Are Better Off With a Few Crumbs
Digital Marketing Blog Orange CountyWebsite visitors aren’t keen to play Sherlock Holmes. So don’t give them a mystery to solve. Users want to know where exactly they are and where to go. Which means ecommerce marketers must provide a seamless, easy to navigate...
The People are Watching … What Should You Do?
Digital Marketing Blog Orange CountyWhich activity do people spend more time on – watching online videos or watching the typical comedy movie? Surprisingly (or maybe not so surprisingly) folks devote more time to online video content. The average consumption is about 100...
All Praise to the Catchy Caption
Digital Marketing Blog Orange CountyWhen it comes to value-per-word, captions are hard to beat. Demanding minimal verbiage, they utilize concentrated power to grab attention and spur action. Just try to resist a catchy caption. You just can’t do it. What makes the catchy...
Convert Short Term Visitors into Long Term Guests
Digital Marketing Blog Orange CountyA house guest who overstays is among the major domestic irritants. Not so with the well-planted website visitor. In fact, digital marketers should go the distance to encourage extended stays. The longer, the better. The advantage of...
Touch, Don’t Shove
Digital Marketing Blog Orange CountyIt’s the truth all brand marketers must face on their quests for fame and fortune … In the realm of email communications, once rarely is enough. In fact, most of the time, twice or even three times doesn’t cut it. To be effective, an...
The Short Road to Reel Good Marketing Results
Digital Marketing Blog Orange CountyThese days, short n’ sweet unquestionably applies to the average marketing video. Sure, the long form is gold for purely informational content. But when it comes to connecting time-crunched users with your brand, nothing beats brevity....
Keep Their Eyes on Your Prize
Digital Marketing Blog Orange CountyBrand marketers have harnessed the power of this promotional tool for eons. Amazingly, the tool is no less effective now than it was decades ago. This enduringly successful wonder is known as a contest. Its message is beautifully...
Marketing in Three Dimensions
Digital Marketing Blog Orange CountyWhile video marketing soars in popularity, another lesser-known visual format is pushing its way into the limelight -- with equally promising possibilities. That medium is 3D imagery. Thanks to ongoing advancements, this imagery is...
What Social Media Shares with Horse Racing
Digital Marketing Blog Orange CountyWhat do social media and Santa Anita have in common? Both have a variety of post times. That’s right. There are right moments and wrong moments to publish your glorious content on Facebook, Twitter, and all the rest. During the right...
Turn Instagram into Insta-Grab
Digital Marketing Blog Orange CountyA single, tiny mark … that’s all it takes. Once it’s blazing on your brand’s Instagram page, expect to grab more users than ever before. While grabbing, you’ll be giving yourself a splendid opportunity to rack up new conversions by the...
Why Content Needs a Good Stretch
Digital Marketing Blog Orange CountyThroughout the known universe, one of the rock-solid truths has been -- you never can have enough of a good thing. It’s only proper, then, that digital marketers adhere to this principle in the interest of maximizing success....
Where Did Computers Come From?
Digital Marketing Blog Orange CountyAsk anyone to name the origin of digital communications, and you’d probably get answers ranging from Apple, Microsoft, IBM, and maybe even Xerox. All excellent guesses, but way off the mark. The origin of digital communication took...
Why Great Products Aren’t Enough
Digital Marketing Blog Orange CountyWhen brand marketers get to work, products and services rule. Features, benefits, cost-savings, and other relevancies are stressed to the breaking point. Should be enough for consumers, right? What more could they want? Plenty,...
Does your Caption Equal Action?
Digital Marketing Blog Orange CountySnappy images might impress the photo-hungry; but, in general, only a few slick words will drive action. The action driver is known as a caption. A few words that go a long, long way… when done right. Captions determine movement – will...
Craving Praise? Practice the Art of the Ask
Digital Marketing Blog Orange CountyOnline reviews are a golden bonus for brands. But how do you persuade (hopefully) satisfied customer to let loose with the praise? Fortunately, there’s one surefire way to get the job done, a strategy proven to work through the ages –...
Why They Should Try Before They Buy
Digital Marketing Blog Orange CountyFor certain products, ecommerce brands offer customers a time-tested option familiar to many offline retailers – ‘try before you buy’. A good, practical policy, as it allows hours of fun-filled pre-buy sampling. If expectations are...
Simply Sizzling
Digital Marketing Blog Orange CountyAre you beefing up digital content with video? You’re not alone. More and more businesses and marketers are leaping onto the video bandwagon. Why the rush? User patterns tell a compelling story. People aren’t just watching video;...
How to Get Royally Caught by Customer Radar
Digital Marketing Blog Orange CountyWhat’s your most important web page? Many, if not most, digital marketers would answer ‘the one they call home!’ Here’s where the customer journey often begins, after all. Hard to argue with that. But what about where the journey...
Want to Improve Response Rates? … The Difference Is the Difference
Digital Marketing Blog Orange CountyMany brand marketers cling to the consumer research principle; namely, most users conduct intensive product research before making a decision. No info, no response. Hence, the flood of product content to satisfy appetites. True,...
Get the Most for Your Post
Digital Marketing Blog Orange CountyYour social media posts are pulling in fans and followers by the truckload. Eyeballs are feasting on the content. So what’s going on? For some inexplicable reason, you’re not getting thee expected number of likes. Sure, some are...
Native Video Invigorated
Digital Marketing Blog Orange CountyWhen it comes to popularity, one kind of Facebook video stands head and shoulders above the rest. This media champ is the native video, which usually takes the form of an update to a brand’s existing feed or to a designated page....
Customers … It’s Cheaper to Keep ‘Em
Digital Marketing Blog Orange County1.6 trillion dollars … that’s the yearly load lost by brands due to customer churn. A reliable measure of loyalty, churn rate reveals the number of customers ditching a company during a specified period of time. No problem, you might...
Will they Convert or Dessert? … How to Boost Page Consumption
Digital Marketing Blog Orange CountyWho buys and who flies? For ecommerce marketers, an excellent indicator of purchase intent is the ‘pages per session’ metric. Calculating this figure is simple mathematics – just add up the total number of pages accessed during a given...
Connect with the Supreme Source of Success
Digital Marketing Blog Orange CountySo, your bounce rate is low, and your world is sunshine and roses. The content campaign is a resounding success … Well, not quite. True, bounce minimalization indicates widespread visitor retention. But there’s more here than meets the...
Get a Great Deal Done at a Great Deal
Digital Marketing Blog Orange CountyThey don’t snatch coffee breaks, ask for salary bumps, or grab quick naps between budget meetings. How do you find and hire such a rare gem? You don’t. You design it. The it is known as a chatbot – that ubiquitous assistant currently...
How to Separate the Buyers from the Browsers
Digital Marketing Blog Orange CountyIf only digital marketers could separate the buyers from the browsers – those who are just a marketing nudge away from plunking down the bucks. Short of a crystal ball consultation, however, there’s no available method for spotting the...
Where to Find the Who and What
Digital Marketing Blog Orange CountyEvery brand marketer knows this truth -- it’s not just what you’re selling, it’s who you’re selling it to. And for that information, the field of demographics is indispensable. But where do you find the customer info so intensely...
Should You Conduct a Salvage Operation?
Digital Marketing Blog Orange CountySurprised by the results of your digital marketing campaign? Targets missed by a couple of country miles? Don’t fret, sulk, hide, or heap tons of blame on your worthy cohorts. Plans sometimes go away. It’s part of the game. When that...
Win the Numbers Game on Your Home Field
Digital Marketing Blog Orange CountyOK, you know how your brand stacks up against the competition. Sales figures cover that territory nicely. But can you gauge how well the brand is doing internally? Are you progressing sufficiently? Or are you stagnating, or worse –...