Digital Marketing Orange County Blog

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November 16, 2018

Digital Marketing: Why Marketers Need Pixel Power

‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the...

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October 25, 2018

Digital Marketing: Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the...

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October 5, 2018

2 Incredibly Simple Shortcuts to SEO Improvement

SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and...

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September 28, 2018

Success Steps for High-End Brand Digital Marketing

It doesn’t matter if the product is a yacht, an exotic perfume, or something in between. High-end brands demand special treatment in the marketplace. Traditionally, they’ve received that treatment in conventional outlets such as print...

September 21, 2018

A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital...

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August 31, 2018

Digital Marketing: Where to Drop the Dollars

A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is...

August 14, 2018

SEO: The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion...

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August 7, 2018

Turn Website Visitors into Smooth Navigators

Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab...

July 31, 2018

Marketing OC: Solar Markets Energized

If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming...

July 17, 2018

B2B SEO: Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are...

June 19, 2018

Digital Marketing: Power of the Thumb

Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A...

June 12, 2018

Your Ultimate Digital Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The Digital marketing video. If you’re anywhere online, you’re...

June 5, 2018

Marketing OC: Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is...

May 22, 2018

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the...

May 16, 2018

SEO Makes Some Progress

They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may...

May 1, 2018

Digital Marketing: Countermeasures for the Bounce

First the good news … visitors flocked to your website. The bad news is, they hit just one page and fled. Not exactly a windfall for your brand. You had hoped for action. Perhaps guests were to download information or make a purchase....

April 10, 2018

Why Contextual Marketing Needs a Bonus Pack

What’s automated, irresistibly relevant, and often entertaining all at the same time? If you guessed contextual marketing, the prize is yours. Contextual marketing is all those and more – a major game-changer in the world of digital...

April 3, 2018

Fly Higher with Instagram Videos

When it comes to popularity, Instagram is flying somewhere north of the moon. The good news is, your brand can hop on board for the ride. More than ever, products showcased on this social platform are increasing their reach beyond...

March 23, 2018

Website Repair Kit: Turn Bouncers into Buyers

Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the...

March 6, 2018

SEO: Encourage the Content Crawlers

Most people shun that which crawls. And if the mover is sufficiently repugnant, fleeing, shrieking, and other signs of distress may ensue. Not so if the area of motion is the typical website. Here, crawling is vigorously encouraged....

February 27, 2018

Budgets Beware – Slaying the Ad Boredom Beast!

Can there be too much of a good thing. The answer, in most cases, is a resounding ‘yes’. Generally, the same ol’ same ol’ is a discouraging force, driving people away in droves. Even in popular territory such as Facebook, running the...

February 6, 2018

Digital Marketing: Give Your Banner Ads a Boost

Banner ads – love ‘em or hate ‘em, they’ll probably be around for a while. But as with everything else in the digital world, these promotions must stay relevant to remain effective. Here are several ways brand marketers can ensure this...

January 30, 2018

Digital Marketing: Upgrade Your Traffic Magnet

Each day, wisdom galore pours into the world regarding search engine optimization. Value and prestige belong to those who rank high. A lofty position, of course, commands the highest percentage of clicks – and consequently the lion’s...

January 23, 2018

Digital Marketing: Extend the Power of Google Ads

Praise to Google Ads. Nothing is better at spotlighting your brand during an online search for products or services. Advertisers, however, needn’t limit themselves to the basic info –not when there’s more to be had from this powerful...

January 16, 2018

Marketing OC: Boost Your Brand’s Push Power

They typically display on a mobile device without prior notice. Well, they’re not a complete surprise. Every push notification requires some sort of opt-in – a permission duly granted by a user to accept certain digital messages...

January 9, 2018

More Marketing for Social Media in 2018

Social media, the mainstay of the online conversation, has traveled a long way since launching over a decade ago. But the phenomenon is not ready to hit the pause button. Not even close. In fact, the likes of Facebook, Twitter,...

December 26, 2017

Brick n’ Mortar: Outmaneuvering Ecommerce  

Considering the prevalence and power of e-commerce behemoths such as Amazon, brick and mortar businesses are slugging it out against monstrous competition–particularly during the merry holiday shopping season. There’s no question...

December 22, 2017

Harvey Wallbanger Cake Recipe

The Story of the Harvey Wallbanger Donato “Duke” Antone invented the Harvey Wallbanger drink in 1952 at Duke’s Blackwatch Bar on Sunset Boulevard in Hollywood. Unfortunately, it was not a hit until the 1970s when...

December 19, 2017

Content Marketing for the Holiday Home Stretch

With about two frantic weeks left in the holiday shopping season, the bulk of brand marketing has swept through consumer land. Nevertheless, marketers are still racing down the ‘holiday home stretch’ in a feverish attempt to capitalize...

December 12, 2017

Whole New Game for Marketing

Few software developers, particularly those who launched the computer gaming industry, ever imagined there would be a ‘useful’ side to their cultural contribution. Whether puzzle, swordplay, laser blast, or leaping hedgehogs, the...

November 28, 2017

Marketing 101: The Bottom-of-the-Funnel Nudge

Once prospects reach the bottom of the marketing funnel, conversion is guaranteed, right? Well, not quite. Although these worthy folks have demonstrated solid interest in your brand, they’re still not over the hump that stands between...

November 21, 2017

Digital Marketing: Emails They Can’t Ignore

When it comes to generating results, targeted marketing wins the day hands down. The differences between this tightly-focused approach to customer acquisition and yesterday’s scattershot efforts is striking. Consider, for instance, the...

November 14, 2017

E-Commerce: Putting the Shopper Before the Cart

Typically, shoppers don’t ditch their carts during a grueling grocery store excursion. A different matter entirely in the e-commerce realm. In this space, shopping cart abandonment is routinely practiced – even by users primed for a...

November 7, 2017

Website 101: Anchor Text Done Right

Any users who’ve clicked their way through pages of online content has had first-hand dealings with anchor text. These are the words in big, bold blue (or possibly other color) – the verbal link you slide your cursor over to perform...

October 31, 2017

Give Your Online Surveys an Edge

So far, so good. The survey responses are pouring in. But how does an advertiser know they’ve hit the mark? Generally, the hit is verified when responses supply juicy insights that facilitate reliable decisions. These precious,...

October 24, 2017

All-Ears Marketing

With brand markers preoccupied with commandeering a constant flow of output, it seems that communication is a one-way street. But before recipients of information can appreciate fully the content sent their way, important steps must be...

October 17, 2017

SEO Beware – Crawlers Are on a New Path

If your brand is targeting the top of search engine results, crawling is mandatory. Crawling in this case is the digital mechanism used by Google to scan and index websites. Think of electronic operatives looking around and firing...

October 10, 2017

How to Protect Your Identity

I have been getting calls and emails for the last few weeks about all the hacks and cyber events. The central question is always, “what do I do to protect myself?” It’s actually an impossible question to answer. Why? We do not have...

September 26, 2017

A Big Lift for B2B Marketing

The ubiquitous mobile device is now firmly entrenched as the premier B2C delivery system. Who isn’t carrying a pocketful of messaging these days? B2C marketers know it, and use it. So why hasn’t B2B caught on? Not that business-focused...

September 19, 2017

The Everywhere Leads Generator

In many marketing scenarios, leads acquisition is a necessary first-step. Knowing who’s keen to embrace a message, product, or service enables brands to narrow down the field to manageable dimensions. Rather than a scattershot blast,...

September 12, 2017

Must-Know Metrics for Video Marketers

In a world obsessed with interest rates, video marketers should assign an equal if not higher priority to a pair of other rates: play rate and play-through rate. Both are important, and both are, though inextricably related, two...