Digital Marketing Orange County Blog

June 12, 2018

Your Ultimate Digital Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The Digital marketing video. If you’re anywhere online, you’re...

June 5, 2018

Marketing OC: Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is...

May 22, 2018

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the...

May 16, 2018

SEO Makes Some Progress

They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may...

May 1, 2018

Digital Marketing: Countermeasures for the Bounce

First the good news … visitors flocked to your website. The bad news is, they hit just one page and fled. Not exactly a windfall for your brand. You had hoped for action. Perhaps guests were to download information or make a purchase....

April 10, 2018

Why Contextual Marketing Needs a Bonus Pack

What’s automated, irresistibly relevant, and often entertaining all at the same time? If you guessed contextual marketing, the prize is yours. Contextual marketing is all those and more – a major game-changer in the world of digital...

April 3, 2018

Fly Higher with Instagram Videos

When it comes to popularity, Instagram is flying somewhere north of the moon. The good news is, your brand can hop on board for the ride. More than ever, products showcased on this social platform are increasing their reach beyond...

March 23, 2018

Website Repair Kit: Turn Bouncers into Buyers

Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the...

March 6, 2018

SEO: Encourage the Content Crawlers

Most people shun that which crawls. And if the mover is sufficiently repugnant, fleeing, shrieking, and other signs of distress may ensue. Not so if the area of motion is the typical website. Here, crawling is vigorously encouraged....

February 27, 2018

Budgets Beware – Slaying the Ad Boredom Beast!

Can there be too much of a good thing. The answer, in most cases, is a resounding ‘yes’. Generally, the same ol’ same ol’ is a discouraging force, driving people away in droves. Even in popular territory such as Facebook, running the...

February 6, 2018

Digital Marketing: Give Your Banner Ads a Boost

Banner ads – love ‘em or hate ‘em, they’ll probably be around for a while. But as with everything else in the digital world, these promotions must stay relevant to remain effective. Here are several ways brand marketers can ensure this...

January 30, 2018

Digital Marketing: Upgrade Your Traffic Magnet

Each day, wisdom galore pours into the world regarding search engine optimization. Value and prestige belong to those who rank high. A lofty position, of course, commands the highest percentage of clicks – and consequently the lion’s...

January 23, 2018

Digital Marketing: Extend the Power of Google Ads

Praise to Google Ads. Nothing is better at spotlighting your brand during an online search for products or services. Advertisers, however, needn’t limit themselves to the basic info –not when there’s more to be had from this powerful...

January 16, 2018

Marketing OC: Boost Your Brand’s Push Power

They typically display on a mobile device without prior notice. Well, they’re not a complete surprise. Every push notification requires some sort of opt-in – a permission duly granted by a user to accept certain digital messages...

January 9, 2018

More Marketing for Social Media in 2018

Social media, the mainstay of the online conversation, has traveled a long way since launching over a decade ago. But the phenomenon is not ready to hit the pause button. Not even close. In fact, the likes of Facebook, Twitter,...

December 26, 2017

Brick n’ Mortar: Outmaneuvering Ecommerce  

Considering the prevalence and power of e-commerce behemoths such as Amazon, brick and mortar businesses are slugging it out against monstrous competition–particularly during the merry holiday shopping season. There’s no question...

December 22, 2017

Harvey Wallbanger Cake Recipe

The Story of the Harvey Wallbanger Donato “Duke” Antone invented the Harvey Wallbanger drink in 1952 at Duke’s Blackwatch Bar on Sunset Boulevard in Hollywood. Unfortunately, it was not a hit until the 1970s when...

December 19, 2017

Content Marketing for the Holiday Home Stretch

With about two frantic weeks left in the holiday shopping season, the bulk of brand marketing has swept through consumer land. Nevertheless, marketers are still racing down the ‘holiday home stretch’ in a feverish attempt to capitalize...

December 12, 2017

Whole New Game for Marketing

Few software developers, particularly those who launched the computer gaming industry, ever imagined there would be a ‘useful’ side to their cultural contribution. Whether puzzle, swordplay, laser blast, or leaping hedgehogs, the...

November 28, 2017

Marketing 101: The Bottom-of-the-Funnel Nudge

Once prospects reach the bottom of the marketing funnel, conversion is guaranteed, right? Well, not quite. Although these worthy folks have demonstrated solid interest in your brand, they’re still not over the hump that stands between...

November 21, 2017

Digital Marketing: Emails They Can’t Ignore

When it comes to generating results, targeted marketing wins the day hands down. The differences between this tightly-focused approach to customer acquisition and yesterday’s scattershot efforts is striking. Consider, for instance, the...

November 14, 2017

E-Commerce: Putting the Shopper Before the Cart

Typically, shoppers don’t ditch their carts during a grueling grocery store excursion. A different matter entirely in the e-commerce realm. In this space, shopping cart abandonment is routinely practiced – even by users primed for a...

November 7, 2017

Website 101: Anchor Text Done Right

Any users who’ve clicked their way through pages of online content has had first-hand dealings with anchor text. These are the words in big, bold blue (or possibly other color) – the verbal link you slide your cursor over to perform...

October 31, 2017

Give Your Online Surveys an Edge

So far, so good. The survey responses are pouring in. But how does an advertiser know they’ve hit the mark? Generally, the hit is verified when responses supply juicy insights that facilitate reliable decisions. These precious,...

October 24, 2017

All-Ears Marketing

With brand markers preoccupied with commandeering a constant flow of output, it seems that communication is a one-way street. But before recipients of information can appreciate fully the content sent their way, important steps must be...

October 17, 2017

SEO Beware – Crawlers Are on a New Path

If your brand is targeting the top of search engine results, crawling is mandatory. Crawling in this case is the digital mechanism used by Google to scan and index websites. Think of electronic operatives looking around and firing...

October 10, 2017

How to Protect Your Identity

I have been getting calls and emails for the last few weeks about all the hacks and cyber events. The central question is always, “what do I do to protect myself?” It’s actually an impossible question to answer. Why? We do not have...

September 26, 2017

A Big Lift for B2B Marketing

The ubiquitous mobile device is now firmly entrenched as the premier B2C delivery system. Who isn’t carrying a pocketful of messaging these days? B2C marketers know it, and use it. So why hasn’t B2B caught on? Not that business-focused...

September 19, 2017

The Everywhere Leads Generator

In many marketing scenarios, leads acquisition is a necessary first-step. Knowing who’s keen to embrace a message, product, or service enables brands to narrow down the field to manageable dimensions. Rather than a scattershot blast,...

September 12, 2017

Must-Know Metrics for Video Marketers

In a world obsessed with interest rates, video marketers should assign an equal if not higher priority to a pair of other rates: play rate and play-through rate. Both are important, and both are, though inextricably related, two...

August 8, 2017

Brand Protection With NPS

The mere thought of it sends shivers through the brand marketing world. Alarm bells sound when it happens. People scramble for answers. The dreaded event is the unceremonious farewell customers give to a less-than-satisfactory product...

July 28, 2017

Mobile Marketing Mandate

The necessity of mobile marketing is a foregone conclusion in contemporary marketing circles. But knowing what’s needed isn’t necessarily the same as knowing what to do. As with most important endeavors, the basics must be incorporated...

July 21, 2017

Feed vs. Read: And the Winner Is …

In the search to maximize marketing impact, advertisers bravely explore new roads to success. One road to the land of gold has been the automatic news feed. This handy packet of content generally is supplied via channels such as...

July 14, 2017

Getting Past the Marketing Midpoint

Website visitors are pouring in, tromping down the marketing funnel. There they are, in the middle. Will they advance or abort? That all depends. Their decision largely will depend upon what they encounter. They’re on a quest to solve...

July 7, 2017

When Narrowmindedness Pays Off for Marketers

Be wide open and embrace all. A good policy in many instances. But there are times when narrow thinking can pay generous dividends. Case in point is the microsite. This destination is a public arena ripe for brand promotion and user...

June 23, 2017

Brick and Mortar: The Digital Path

Who says digital and physical retail must be diametrically opposed? Those who do are in for a stunning surprise. The two have met … and the meeting apparently is good, and destined to get better. Driven by an urgent need to be relevant...

June 15, 2017

Video Marketing: Let the Message Fit the Moment

Crank out the marketing videos and throw them into the ring. So long as they’re touting your brand, they’re hitting the mark, right? Well, maybe. It’s entirely possible that they’re falling miles from the mark. How will marketers know...

June 9, 2017

The Plus Side of SEO

With search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate...

June 1, 2017

Is Your Website an Obstacle Course?

The good news is, most website visitors want to reach your intended destination. Whether that destination inspires them to make a purchase, fill out a form, or any of a dozen other objectives, brand-consumer goals often begin in...

May 22, 2017

The New Content-Customer Alignment

Smart, intuitive, and anticipatory. This trio of adjectives suitably describes the phenomenon known as dynamic content. In the marketing sphere, dynamic content is highly reactive – it adjusts and aligns with known user characteristics...

May 16, 2017

Ad Extensions: Add Power to Your Ads

If your business is running a paid search campaign, Google has a gift for you. The gift, known as an ad extension, provides a bonus boost for your AdWords strategy. As the term implies, a Google ad extension literally adds information...

May 10, 2017

A Persona For Every Product

Before a brand unleashes any marketing campaign, a customer persona must be defined. And so, the knowledge quest begins, driving all known resources forth to learn what makes their customers tick. This highly-regarded process, of...

April 25, 2017

Retention: Reversing the Brand Break-Away

Virtually every brand knows the feeling. It’s that sinking sensation experienced when hammered by the latest customer attrition statistics. Yes, once-devoted shoppers are breaking away from your beloved camp, sometimes producing a...

March 28, 2017

Small Brand vs. Big Brand: Take Your Share

If you’re a modestly-sized, relative unknown vying to make some marketplace noise, fierce competition is your foe. Think of what you’re butting heads with. Basically, you’re pitting scant resources against powerful, cash-chunky,...

March 17, 2017

Branding: Improve Your Native Ad’s Nature

Look Native, Be Native, Stay Native It looks like an editorial. It feels like an editorial. But it is not an editorial. What is this conglomeration of text and images that masquerades as a magazine or newspaper article? Branding...

February 16, 2017

Chatbot: Digital Marketing of the Chatty Kind

If your staff could spare more moments to interact with customers & prospects, think how much better your brand would look if it was represented by a friendly face. Que chatbot.   You’re dreaming! Your staff is swamped, and...

February 10, 2017

Brand Marketing: Conversion Tracking Explains All

How can brand marketers determine what really happens after users click an ad? How do they know if a prospect does what was hoped for? This enlightenment is readily available thanks to a digital tool called ‘conversion tracking’. Much...

January 30, 2017

Striking Thumbnails and Other Video Marketing Tips

In video marketing, thumbnails play a much bigger role than you think. As every worthy brand marketer knows, content shouts loudest when it’s reliably searchable. If content catches the search engine eye, plenty of limelight is coming...