Digital marketing expertise that revolves around your business.
It is all about cost-effectively attracting qualified shoppers and buyers to your website. When your Digital Marketing solar system is aligned with your business goals, no other marketing investment offers a better ROI due to its speed, accuracy and efficiency. Digital Marketing programs (also known as Online Marketing or Internet Marketing) typically include a combination of SEO, PPC, Content creation, Video, Mobile tactics and Social Media participation. Email marketing, programmatic media and CRM automation are typically woven into these programs. The optimal combination is somewhat different for every client and will change as situations change.
One high-performance team dedicated to increasing your ROI.
At Young Company we’re organized into client centric teams that bring specialized skillsets to quickly address needs and opportunities as they arise on an ongoing basis. Our fees are typically what you would pay for one or two FTEs in a single specialization. Here, you have a digital strategist supported by a dozen specialists who function together as a well-oiled digital marketing machine. This not only costs you less, it provides speed, agility and performance unmatched by contractors, specialists and employees operating in siloes.
If it takes 7 knocks to open a door, let Digital Marketing do the knocking.
Devote your sales teams’ time to its most valuable contribution.
When you realize that a typical sales call in the U.S. runs $250 or more, it makes little sense to devote the time and cost of a talent sales force to cold calling. Selling and servicing your best customers and prospects is the best use of your salesforces time when marketing communications can produce sales leads faster and more efficiently.
Content marketing strategies that builds brand and rewards loyalty.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Analytics we use to produce and report superior digital results.
Young Company began building websites in 1997 and began developing natural and paid search programs to drive traffic in 2003. Over the past decade we have continue to invest in our knowledge and tools required to achieve superior results from Internet marketing. Below are the software tools we use currently to achieve superior results.
Monthly Digital Marketing performance reporting is essential.
If you can’t measure it, you can’t manage it. And if you don’t plan it, you will never achieve it. Our monthly digital marketing performance reporting has been refined over the years to focus what we have achieved, and more importantly, what we plan to achieve going forward. The monthly reports includes an executive summary of all website and digital marketing activity, goals for the next three months, red flags that need to be overcome and specific action items. Traffic flow increase chart shown below.
How else can Digital Marketing lower my selling costs?
Digital Marketing can also lower costs the cost of distribution of information to a global audience who qualify themselves as they search for solutions. Digital is interactive in nature, both in terms of providing instant response and eliciting response, is a unique quality of the medium that can turn lookers into buyers.
What should I expect from a Digital Advertising Agency?
To find the optimal balance, you will need expertise in SEO, Paid Search, E-Mail, Video, CRM automation and Mobile tactics. You need a performance oriented agency who will constantly improve your programs and convert those information seekers into satisfied customers. You need the experience, techniques and tools essential to plan, implement and measure an Internet marketing strategy that will lower your selling costs and put you ahead of your competitors where it counts most – in the eyes of your target audience when they are ready to buy.
What more can I get if I choose Young Company?
In addition to digital marketing, Young Company brings 60+ years of experience as an advertising and public relations agency. We provide market research and strategic planning as well as offline media planning and buying, print and broadcast creative, direct mail programs, trade show support and some of the best website design and development in the Orange County area. Our portfolio is linked by category below.