The Latest in Mobile Marketing
Mobile users across the board account for more than 56% of all website traffic on the web.
Without a good strategy & focus on mobile you're losing half of your audience.
One of the Most exciting things is that Google is supporting mobile website developers with Google AMP. Google will boost your mobile site's performance for it to load in under 1 second, and also give your site a boost in Google Search Rankings.
We here are Young Company are at the cutting edge of new mobile site development and we now develop Google AMP pages for our clients.
Here's a Client Google Amp Landing Page:
Here's The Google Amp Validation:
All Young Company Blog Posts are now optimized for AMP:
Why Mobile Marketing Matters
Brand marketers who shrug their shoulders and say my good ol’ desktop version will do the trick are dangerously off base. Text, video, and graphics formatted for larger screens often appear scrambled and cramped on more compact displays. Confused by the jumble of data, consumers will flee from the chaos and seek refuge with brands offering more gratifying mobile experiences. Companies that cling to ancient ways will demolish their online visibility.
Once a business commits to creating a mobile-friendly presence, marketers face a number of considerations. Here is a couple to focus on. Visualize. Can you see the homepage of your present desktop site on a mobile device? Not very readable, is it? Too much clutter. So your first step is figuring out how to simplify all that info making a first impression on your website visitors. Many of the graphics will have to go. Users overwhelmingly want clean, simple mobile sites. Graphics that appear neatly arranged on a laptop will be image overload on an Android or iPhone.
Unleash Your Inner Mobile. The good news is your pc-ready site already has the makings of a peppy mobile site. In many cases, a little retrofitting will work wonders. For instance, if WordPress runs your website, you can implement a number of tools designed to optimize web pages for mobile devices. In fact, many WordPress tools are absolutely free. If you’re launching a full-scale transformation, there’s plenty of help available. So feel free to contact us here at Young Company. That’s what we are here for.
Don’t become the Invisible Brand
Brand marketers thinking laptop and desktop is enough are missing the boat by a mile. As the popularity of mobile devices continues to soar, consumers increasingly are using iPhones and Androids to access updates and other info about products and services.
MOBILE MARKETING FACTOIDS