Digital Marketing Orange County Blog

October 30, 2015

The Future of Social Media and Marketing

Do you spend night after sleepless night wondering where social media is headed? If so, then don’t miss the following overview of — Social Media in the Year 2016 You On Demand Are people clamoring for a more spontaneous, instant...

October 20, 2015

Young Company Spotlight: Britney Pesch

  Young Company Spotlight: Britney Pesch   Name: Britney Pesch   Time at Young Company: Four months   Hometown: Rancho Santa Margarita, California   Spirit Animal: A mermaid   Your favorite thing about...

October 16, 2015

Content Marketing in One Minute Flat

Brand marketers, set your stopwatches for a rapid content marketing overview – one minute flat. It won’t make you an expert. But you’ll sure be able to fake it. The Funnel Get ‘em to the top of the sales funnel … Of all things content...

October 15, 2015

Three Steps to Smart Budgeting with AdWords

If you have ever advertised anything online, it’s a fair bet you have come across Google AdWords at least once. This industry standard marketing tool, like all complex machines, can have a massive impact on your business when used...

October 13, 2015

Young Company Spotlight: Paul Prisco

  Young Company Spotlight: Paul Prisco Name: Paul Prisco Time at Young Company: Three weeks Hometown: Long Island, New York Spirit Animal: Pizza rat! Just kidding, I would have to say my dog Tito. He loves naps but he can also be...

October 12, 2015

Clinch the Content Marketing Game

What’ll the opposing quarterback do on third and ten? Does that batter sit tight or swing with two strikes? Answers to such questions provide sports teams with a valuable heads up; guide their game strategies. Hence, teams keep strict...

October 5, 2015

How Digital Marketers Can Embrace Ad Block

As marketing practices have evolved over time with the advent of the internet, consumers are finding themselves inundated with advertising messages that span across every medium they interact with. The popularity of ad block tools and...

October 1, 2015

Stay on Top of the Mobile Marketing Game

In case you haven’t noticed, mobile technology has remolded our world. Smartphones and tablets connect people and brands in nanoseconds. Info zips back and forth without pausing. And everyone knows about each other. Or do they? What...

September 30, 2015

Three Dominant Marketing Trends for 2016

By Rebecca Fox To state the obvious, marketing has evolved profoundly over the last few years. Where platforms were once fickle and everyone predicted social media to be a passing trend, we have now been ushered into an age of solid...

September 11, 2015

Did You Know This About Programmatic Buying?

The popularity of programmatic buying is soaring. And so is the number of ad bucks flowing into this automated process. For marketers, this can be a clear route to robust ROI. OK, you already knew that. But did you know … ? Advertisers...

September 4, 2015

Power Through the Digital Blizzard

Too much head scratching and gawking out there. Throngs of brand marketers, prowling office corridors, wondering how find their way through the digital blizzard. All those new technologies, processes, and practices. Which trends...

August 27, 2015

Meet Your Brand’s New Best Friend

Who’s your brand’s best friend? It’s not your CPA. It’s the not even the guy who rushes the all-important pizza deliveries to the office each Friday afternoon. So who is it already? Alright, alright … it’s your customer. Don’t act...

August 21, 2015

Which Way are the Digital Marketing Winds Blowing?

Plenty of exhausted brand marketers out there. But it’s not all that office overtime. It’s those frantic attempts to keep pace with the rush of digital trends. Something new coming atcha every second.  Blink, and you’ll miss one. And...

August 18, 2015

7 Steps to a Better Branding in Pinterest

Are you using Pinterest? Only 5% of U.S. business are at the moment… Did you know that over 1 million Pinterest boards exist (and counting…), and the site will reach over 47 MILLION PEOPLE THIS YEAR ALONE, plus the...

August 14, 2015

Build a More Interactive Brand

What does today’s consumer want? Well, other than a phenomenal product at a mouth-watering price, shoppers want to interact with brands. Doesn’t matter if you’re selling soap or satin. One-sided messaging is rapidly becoming...

August 7, 2015

Exploring the Marketing Frontier

Come along. We’re going to the Marketing Frontier. Pay close attention. We’ll be sighting some of the newest phenomena shaping the world of digital advertising. Sighting 1 –Programmatic Direct   Adjustments have been made. Attitudes...

August 5, 2015

6 Reasons Why WordPress Should be Your Next CMS

So…are YOU looking for your next website CMS? Well, let us show you our favorite option… At this point in history, WordPress is quite the household name.  Powering hundreds of thousands of websites, WordPress has grown and...

July 31, 2015

Two Paths to the Future of Marketing

What’s just around the corner for marketing? Where should brands shift their budgets? How do they allocate resources? While there are many possible routes to the future, two in particular stand out as probable paths to success. The Big...

July 24, 2015

What’s Brewing in The Consumers Mind?

What’s brewing with consumers in the year 2015? What are these folks up to? What thoughts are rocketing around in their heads? Not always easy to know these answers, even if you’re a bona fide master guru with a million-plus following....

July 21, 2015

8 Easy Steps to Elevate Your Facebook Marketing

Everyone knows that Facebook is an AWESOME marketing tool, allowing you to reach an immense number of people in a relatively short amount of time. But, that doesn’t mean it’s easy. In fact, marketing on Facebook has become...

July 17, 2015

Marketing’s Magic Box

It’s just a little box, so compact it can fit on a mobile screen. But it contains the works – video, graphics, sound clips, and text.  Everything your brand needs to make a big impression – all at once. This magic marketing box goes by...

July 6, 2015

Get Your Brand Out of the Mud

Is your brand stuck in the mud? Going nowhere fast in the online community? Could be you’re doing certain things you shouldn’t. Here are some examples. Put them on your company’s forbidden list and keep ‘em there. Winging It...

June 26, 2015

The Fashion Zoom

  It used to be that fashions got more colorful, shorter, or longer, thinner or thicker. Now they’re getting faster.   Fast fashion happens when shoppers see the latest styles and want them like right now. Currently,...

June 19, 2015

Brand Buzz in Millennial Land

Still scratching your head about Millennials? Still groping for a way to connect with this demo? Well, it can be done.  And your brand needn’t be the greatest thing since jet propulsion nor must it be priced lower than dirt. In fact,...

June 12, 2015

Reaching the Invisible Consumer

Feed a cookie to a user, and you can track them online with a high degree of reliability – assuming they’re not set up to deflect cookies. When channeled into such a monitoring system, marketers have the means to deliver targeted ads...

June 5, 2015

New Brew for Brand Marketers

It may not bubble, pop, fizz, or foam, but the right brand brew still delivers a major kick to marketers. In fact, the mixture is essential for building strong marketing organizations that can capitalize on the current wave of new...

May 29, 2015

Identity Crisis in Brand Land

You’re the proud owner of a fabulous brand. You know what you’re about, top-to-bottom, end-to-end. But do customers? Chances are, they don’t. Nowadays, your brand’s identity easily can get lost in the monster media blizzard. So many...

May 22, 2015

How to Be a Marketing Trail-Blazer

See that trail ahead? Of course not. It still has to be made. And you’re going to make it. Because the only way to maximize your chances of marketing success is to blaze a few trails; stay ahead of the pack. After all, why be a...

May 15, 2015

Catch the Social Media Marketing Express

The Social Media Express is rolling. And anyone who climbs aboard can reel in rewards galore. You know, things like higher ROI, greater customer loyalty, a grand reputation, and oh, yes, increased revenues. Not bad things to have when...

May 8, 2015

Catch This Mobile Marketing Drift

Just what you love to hear. More about the power of mobile. How brand marketers should embrace the platform big time to boost ROI. How users are flocking to the small screen for their product info… Etc. Etc. Etc. But have you heard the...

May 1, 2015

How to Finish Last Place in the Marketing Race

Hey, all you brand marketers. You don’t really want your marketing strategy to succeed, do you? If it did, you’d have to waste time tallying up those soaring profits. Maybe even hire extra personnel to handle the swell of new orders....

April 24, 2015

Why Brand Marketers Should Load Up on GIFs

If you’re running a media campaign, better load up on GIFs – and plenty of them. GIFs, of course, are those easily transmittable image files that seem to be showing up everywhere. And with good reason. These handy images perfectly...

April 17, 2015

Customer Service Re-Molded for Mobile

Courtesy, timeliness, and dependability … all major considerations for the average customer service department. But more and more, these goals will be managed in a whole new way. It’s all due to the proliferation of mobile devices....

April 10, 2015

Sing the Big Data Song to Your Customers

You’ve got it. Now what will you do with it? You know, that jittering jumble of Big Data piled high in your secret vaults. Far too many of you brand marketers are stymied when it comes to spinning this raw material into something...

April 3, 2015

What You Don’t Know Can Hurt Your Brand

The more, the merrier… a phrase that definitely applies to customers. But why can some brands pull in shoppers by the truckload, while others struggle just to get their attention? A recent ‘Customer Experience Management Survey’ by...

March 30, 2015

The Social Side of SEO

Every brand marketer on the planet (and perhaps beyond) knows about the soaring popularity of social media. But how does social stack up in the SEO department? Can the platform impact search results? As with most marketing-related...

March 20, 2015

Relationship Advice from the Brand Guru

Our mission was a complete success. We’ve reached the Brand Guru. This person is the wisest of the wise when it comes to customer relationships. Ask the Brand Guru anything pertaining thereto, and you’ll be enlightened beyond measure....

March 13, 2015

Deepest Desires of Digital Marketers Revealed

What compels digital marketers to do what they do? What hidden forces propel this group down paths seldom understood by mere mortals? Millward Brown has dared to probe these questions. And they’ve come up with some fascinating answers....

March 6, 2015

Doing the Digital Dance

Branding pros of every stripe are dancing to the beat of digital marketing. How powerful is the rhythm? You can get an idea from the results of the 2015 Digital Trends Report issued by Adobe and Econsultancy. The report surveyed over...

March 5, 2015

Does Your Brand Have a Digital Deficiency?

Virtually every brand boasts an online presence. But being there isn’t the same as being known. In fact, most brands are woefully underexposed. The likely reason? — digital deficiency. Digital deficiency stems from a failure to...

February 20, 2015

What Belongs in the Brand Builder’s Toolbox?

Have you checked your digital toolbox lately? If not, you may be shy a few items – items that can go a long way to building your brand. While the list of available tools could reach the moon, marketers should at least have a few go to...

February 13, 2015

How Personal Should Your Brand Get?

Most brand marketers agree that personalization facilitates strong customer connections and lays the groundwork for conversions down the road. But personalization covers a spectrum of levels, from ‘Hey there, Mr. or Ms. So and So’ to...

February 6, 2015

Decipher the Content Code

How does a brand marketer know what kind of content will resonate with customers? Guesswork? Instinct? Drawing straws?  Use those, and watch your bottom line shrivel. Along with your prospects for advancement. If you’re serious about...

January 30, 2015

Brands Must Put the Pieces Together

For a long, long time, brands have been conveniently compartmentalized. In one corner was sales, another marketing, and yet another customer care. This fragmented structure worked splendidly for many years, as each division pursued its...

January 23, 2015

Pump Up the Volume of Your Brand Message

You’ve tried it all – video, social media, print, broadcast, and more. But no matter which road you take, you’re still fighting to get your brand message heard above the cacophony of marketing noise. No doubt, you’ve pinned the blame...

January 16, 2015

Brand Marketers Invited to Opportunity Feast

Glance anywhere across the marketing landscape, and you’ll see more than change – you’ll see a feast of new opportunities. Here are three that hold particular promise for brand marketers everywhere in the known universe. The Trust...

January 9, 2015

Trending Tactics 101

Who creates a trend … marketers or consumers? Opinions vary widely on this matter. Some marketers believe they’re the sole authors of a brand’s unstoppable popularity. Others, credit the good folks plunking down their cash for a...

December 23, 2014

Can Your Brand Pass the Holiday Trend Test?

Several major marketing trends are playing a key role in the 2014 holiday season. Do you know how many of them your brand is plugged into? The following trend list culled from an Experian Marketing Services survey will reveal how well...

December 19, 2014

Market Research: The Antidote to Rude Awakenings

If Sony Pictures had conducted market research for ‘The Interview’, they’d have been ready for the onslaught of objections-turned-threats that forced them to yank the movie from theaters. And they’d have saved themselves a truckload of...

December 12, 2014

The Bionic Brand … And Why You Need It

Half-human, half-technology. It is the ultimate power in the marketing universe. It’s the bionic brand! The bionic brand syncs two realities of contemporary marketing: People are diving into the rapidly-expanding selection of...

December 5, 2014

Where the Big Ad Bucks are Flowing

There’s no stopping those advertising dollars once they start flowing. And flow they must. As 2014 draws to a close, the mighty greenback is flowing in more different directions than ever. Credit the ever-increasing number of marketing...

November 26, 2014

Goldilocks Promotions Bring Hope to Brands

If you’re fond of over-promoting your brand, it’s time to reconsider. Nobody likes a showoff. And one of those nobodies is a somebody named Facebook. To counteract the relentless over-promoter, the social media behemoth recently...

November 21, 2014

Content Rules with Even Greater Force

Once upon a time, content was king. Then it got nudged onto the edge of the throne (but not all the way off) by a slew of unusual and shady practices believed to enhance SEO value. Now, thanks to the implementation of Google’s updated...

November 14, 2014

The Epic Tale of SuperBrand

It’s true. Your brand can fly. But you’ll have to help it along with a fantastic, riveting story that captures the hearts and minds of consumers. Indeed, telling the right tale can turn a good product into a SuperBrand. With its...

November 7, 2014

Tie the Knot with Customers

It’s one thing to bring customers to your doorstep. It’s quite another to tie the knot with them. Not surprisingly, customer retention is more than a process of offering products that score high on the wow meter. Along with...