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Create a Core Curriculum for Curious Customers

Do people fly to your website yearning to learn everything possible about your brand? Cherish their thirst for knowledge. The eager visitors are flashing a major signal – inviting you to seize a golden opportunity. You now have an open door to their minds – and a chance to convert the curious into fiercely loyal customers. Your mission is obvious …

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2 Incredibly Simple Shortcuts to SEO Improvement

SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and fine-tuning all lay the groundwork for SEO success. There’s a rub, however — all this takes time. True, it’s time well-invested. But what self-respecting marketer doesn’t crave a way …

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Marketing Strategies to Supercharge a Startup

Digital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are varied, the following three strategies have proven themselves uncommonly effective. Build Advance Awareness Open your doors, market your goods. A typical sequence for many a startup – …

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Better Keyword Connections in Three Winning Moves

In the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential. The first focal point is a brand’s field of prospects. Knowing who is conducting online searches, and what makes them tick is paramount. Frequently, brand marketers choose and implement keywords based on assumptions. …

Churn Prevention for the Profit-Conscious

No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the major issues facing virtually every business or brand. How do we keep them from leaving? is an oft-asked question in …

B2B SEO: Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one is shown the welcome mat. Basically, …

What’s a Playlist Worth? … Plenty

As a marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for marketers – an opportunity to build brand awareness on an unprecedented level. So why not make the most of a good thing? Marketers can fine-tune …

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What Will Happen in the Search Engine Showdown?

Something’s stirring in the world of search engine marketing. Small movements, sometimes undetected, are taking place. Significant changes will be the result. The movements are those of competing search engines stepping into the dusty streets to challenge Google’s preeminence. The stirring is the sound of people waking up to the potential rewards implicit in this search engine showdown. Things had …