Create a Core Curriculum for Curious Customers

Create a Core Curriculum for Curious Customers

  Do people fly to your website yearning to learn everything possible about your brand? Cherish their thirst for knowledge. The eager visitors are flashing a major signal – inviting you to seize a golden opportunity. You now have an open door to their minds – and a chance to convert the curious into fiercely … Continue reading »

2 Incredibly Simple Shortcuts to SEO Improvement

2 Incredibly Simple Shortcuts to SEO Improvement

  SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and fine-tuning all lay the groundwork for SEO success. There’s a rub, however — all this takes time. True, it’s time well-invested. But what … Continue reading »

Marketing Strategies to Supercharge a Startup

Marketing Strategies to Supercharge a Startup

Digital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are varied, the following three strategies have proven themselves uncommonly effective.   Build Advance Awareness   Open your doors, market your goods. A … Continue reading »

Better Keyword Connections in Three Winning Moves

Better Keyword Connections in Three Winning Moves

  In the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential.   The first focal point is a brand’s field of prospects. Knowing who is conducting online searches, and what makes them tick is paramount. Frequently, brand marketers … Continue reading »

Three Guaranteed Website Spoilers

Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle.   The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one … Continue reading »

What’s a Playlist Worth? … Plenty

What’s a Playlist Worth? … Plenty

As a marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for marketers – an opportunity to build brand awareness on an unprecedented level.   So why not make the most of … Continue reading »

What Will Happen in the Search Engine Showdown?

What Will Happen in the Search Engine Showdown?

  Something’s stirring in the world of search engine marketing. Small movements, sometimes undetected, are taking place. Significant changes will be the result.   The movements are those of competing search engines stepping into the dusty streets to challenge Google’s preeminence. The stirring is the sound of people waking up to the potential rewards implicit … Continue reading »