How to Clamp Down on Acquisition Costs

The question hovers before the eyes of marketers and their beloved brands – how can we lower advertising costs? A very reasonable and necessary inquiry. Advertising costs are sailing past the clouds. The pressure to clamp down on prices is tremendous. For the cost-conscious, options are plentiful. The digital universe, for example, offers the tried and true method of lowering …

View Post

Ad Extensions: Add Power to Your Ads

If your business is running a paid search campaign, Google has a gift for you. The gift, known as an ad extension, provides a bonus boost for your AdWords strategy. As the term implies, a Google ad extension literally adds information to your paid ad. This bonus info might include call buttons, location data, links, and supplemental text. Properly implemented, …