Don’t Dismiss the Dinosaurs

Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser. A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain … Continue reading »