Changing Tides Newsletter

Why virtual meetings are a permanent reality!

Why virtual meetings are a permanent reality! Video conferencing has been around since 1964. But social distancing and quarantine rules driven by Covid 19 have accelerated its usage to become an everyday experience for many businesses,...

Will June Gloom Turn to Bloom – June 2020

Will June Gloom Turn to Bloom? Since mid-March, it feels like we have been living under a solar eclipse. The sunshine of our lives stopped shining for two and a half months. Everything was weird. Everyone was affected. Some faced...

Unsafe at Different Speeds – February 2020

Unsafe at Different Speeds When I was graduate student, a had a consulting job for a company that taught bus drivers how to operate accident free. My role was to conduct an initial cost/benefit financial analysis for cities and...

Death of a Salesman? – September 2019

For much of the twentieth century, professional salespeople played an integral role in B2B marketing. They did far more than answer questions about specs, price and delivery. They represented the company whose products they sold. They...

The Great Debate – August 2019

With television viewership on par with major sporting and entertainment events, political debates have become media attractions like we’ve never had before.  At a time when many complain that the electoral college system is unfair,...

Is Branding Dead? – March 2019

J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the 'Account Executive' and the 'Creative Department' were both born at JWT in the 1880's. But neither achievement is...

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Happy New Year of the Pig! – January 2019

OK, it's officially past January 1. But if you are looking for some good news in the new year, this might make you smile. The pig is the designated 2019 zodiac animal to be celebrated during the Chinese New Year February 5. That’s...

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The Power of Optimism – January 2018

With all that’s going on in the world today, it’s easy to be pessimistic. Thanks to global media, we become instantly aware of every natural disaster, military threat and wrong-doing as it happens. This news arrives so fast...

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He’s Got the Power – November 2017

Even from 3,300 miles away through a computer screen, the devastation to Puerto Rico caused by the 150 mph winds of Hurricane Maria on September 20th, was heart-rending to watch. More so, because my son-in-law’s family lives...