In your estimable opinion, your landing page is pure gold. Your staff concurs – at least, publicly. But will that glorious page hold up against the scrutiny of picky visitors? Fortunately, brand marketers using digital marketing can capture some convincing answers with A/B testing. A/B testing is an exceptionally reliable experimental process. Basically, it offers a single choice to one …
Marketing OC: Churn Prevention for the Profit-Conscious
No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the major issues facing virtually every business or brand. How do we keep them from leaving? is an oft-asked question in …
B2B SEO: Three Guaranteed Website Spoilers
You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are known as ‘bots’. It’s incumbent upon digital brand marketers to know the bot and ensure each one is shown the welcome mat. Basically, …
Digital Marketing: All Your Funnel Needs is a Little Understanding
It doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to results. As with its physical counterpart, the website funnel has a tapered top and wide bottom. In its …
Website Repair Kit: Turn Bouncers into Buyers
Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the natural order? There’s a simpler explanation. It’s Your Webpage. Popularly known as ‘bouncing’, the ‘quickie’ stay on a webpage or in a …
Is Your Website an Obstacle Course?
The good news is, most website visitors want to reach your intended destination. Whether that destination inspires them to make a purchase, fill out a form, or any of a dozen other objectives, brand-consumer goals often begin in alignment. The bad news is, your site may be throwing huge obstacles into their paths. These digital impediments typically confuse, frustrate, and …
Multi-Channel Marketing: Power of the Pipelines
You might think website traffic is website traffic. Doesn’t matter where it’s coming from. As long as it arrives, your online brand marketing is in great shape. Numbers get the search engines to notice, right? Yes, that’s true. Traffic volume counts huge when rankings are assigned. But pulling in visitors galore isn’t the only SEO ranking criteria. Far from it. …