Why Marketers Need Pixel Power

Why Marketers Need Pixel Power

  ‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the shopper mind; know what drives their actions. Minus this knowledge, messaging is wild guessing. … Continue reading »

Three Steps to a Conversion-Rate Boost

Three Steps to a Conversion-Rate Boost

With search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate measurement of marketing success. The phenomenon is known as conversion rate optimization (CRO). This measurement spells out in no … Continue reading »