View Post

The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is self-evident: once SEO has stimulated traffic, the …

View Post

Turn Website Visitors into Smooth Navigators

Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go. This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love to explore The Page. Not in the …

View Post

The New Content-Customer Alignment

Smart, intuitive, and anticipatory. This trio of adjectives aptly describes the phenomenon known as dynamic content. In the marketing sphere, dynamic content is highly reactive – it adjusts and aligns with known user characteristics — often on the spot.  As a result, said content generally fits the user like a custom suit. Info and user made for each other. Who …