The Optimization Never Stops

The Optimization Never Stops

  What comes after search engine optimization?  More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity.   The significance of conversion rate optimization is … Continue reading »

Turn Website Visitors into Smooth Navigators

Turn Website Visitors into Smooth Navigators

  Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go.   This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love … Continue reading »