Don’t Dismiss the Dinosaurs

Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser. A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain … Continue reading »

Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

  It has been called everything from the ‘buyer’s journey’ to the ‘consumer buying decision process’. But no matter which label brand marketers slap on the phenomenon, most experts divide it into five basic stages.   Interestingly, the conception of these stages is not a recent breakthrough in marketing science. The concept was formulated and … Continue reading »