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Last-Minute Holiday Marketing for the Truly Tardy

If you intend to market your brand to last-minute Christmas shoppers, plan for abundant opportunities. The late buyer is amply-represented in the population, creating ideal conditions for a selling bonanza. Yeah, the prospects are out there in droves — scratching their heads, biting their fingernails, groping for answers, and wondering how they got caught in a time squeeze. If only …

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Win Customers with a Losing Proposition

If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must profit, or no deal. Gleaming teeth, jackrabbit energy, sparkling linoleum. The tangible gain is all. Nobody buys without it. But is gain the ultimate motivator? …

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E-Commerce Busts Another Record

E-commerce marketers, smile big and congratulate yourselves. Your diligence, dedication, and creative genius have paid off. Just glance at the early projections. According to distinguished number crunchers, Thanksgiving Day’s online sales have gone to the moon. Current estimates see turkey day generating $3.7 billion in solid online revenue.  That’s a 28% jump from last year’s haul. True, the official number …

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Gain an Edge with Amazon Holiday Marketing

Surging e-commerce sales, particularly during the holidays, isn’t exactly headline news. Everyone’s heard the buzz — things are hopping online. During the 2017 holidays, online sales soared by a juicy 14.7%.  The trend isn’t about to stall. According to industry gurus, holiday e-commerce revenues will rocket higher in 2018. Not surprisingly, Amazon is electrifying the upsurge. Expect another power surge …

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Snap Grabs for a Second Chance

In 2011, SnapChat launched itself into the world. Just another social media platform? Nope. A Facebook clone? Hardly. Snap was different, radically different. The great differentiator was its messaging mechanism. Ordinary social platforms did their talking with text. Snap, however, was pure pictures. Nothing but snappy images zooming to waiting eyes. And the world, particularly the younger portion, grabbed hold …

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A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital success? Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. According to ShopperTrak, a data analytics …

Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser. A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain but digital suppliers. And now …

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How to Stop Buyers in Their Tracks

Why do people buy online? A fair enough question, and one that brand marketers should ask – and hopefully answer with a high degree of accuracy. But taking a reverse route can prove equally beneficial. Rather than limit oneself to the obvious foregoing question, marketers could ask its inverse: Why don’t people buy online? It’s an inquiry that produces some …

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Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

It has been called everything from the ‘buyer’s journey’ to the ‘consumer buying decision process’. But no matter which label brand marketers slap on the phenomenon, most experts divide it into five basic stages. Interestingly, the conception of these stages is not a recent breakthrough in marketing science. The concept was formulated and adopted in the last century – early …