A New Piece in the Retail Marketing Puzzle

A New Piece in the Retail Marketing Puzzle

  Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme.  Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce?  Why tamper with digital success?  Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. … Continue reading »

Don’t Dismiss the Dinosaurs

Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is vanishing and irrelevant. A loser. A dinosaur. Ecommerce will bump aside all contenders from the world of commercial trade. Nothing will remain … Continue reading »

Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

Learn the 5 Often-Overlooked Buying Stages of the Modern Consumer

  It has been called everything from the ‘buyer’s journey’ to the ‘consumer buying decision process’. But no matter which label brand marketers slap on the phenomenon, most experts divide it into five basic stages.   Interestingly, the conception of these stages is not a recent breakthrough in marketing science. The concept was formulated and … Continue reading »