Why Email Belongs in Your Starting Lineup

Why Email Belongs in Your Starting Lineup

    Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important stranded on the sidelines? The reference here is to the fading status of email marketing. Make … Continue reading »

Marketing by the Book: If You’ve Got It, Flaunt It

Marketing by the Book: If You’ve Got It, Flaunt It

    Blogs, articles, social posts, and videos are acclaimed staples of content marketing. But they’re quick snacks, tantalizing and consumed in a flash. What about deep probes that expand a topic to new dimensions … that demonstrate a brand’s undeniable expertise? For that, brand marketers must go by the book – the ebook, to … Continue reading »

Digital Ad Spend: Where to Drop the Dollars

Digital Ad Spend: Where to Drop the Dollars

  A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay.   Far safer and more productive is budget prioritization. … Continue reading »

Marketing Strategies to Supercharge a Startup

Marketing Strategies to Supercharge a Startup

Digital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are varied, the following three strategies have proven themselves uncommonly effective.   Build Advance Awareness   Open your doors, market your goods. A … Continue reading »

Better Keyword Connections in Three Winning Moves

Better Keyword Connections in Three Winning Moves

  In the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential.   The first focal point is a brand’s field of prospects. Knowing who is conducting online searches, and what makes them tick is paramount. Frequently, brand marketers … Continue reading »

Mobile Marketing Mandate

Mobile Marketing Mandate

  The necessity of mobile marketing is a foregone conclusion in contemporary marketing circles. But knowing what’s needed isn’t necessarily the same as knowing what to do. As with most important endeavors, the basics must be incorporated before unleashing the mobile campaign. Doing otherwise will create a wall between your website and two important visitors … Continue reading »