In your estimable opinion, your landing page is pure gold. Your staff concurs – at least, publicly. But will that glorious page hold up against the scrutiny of picky visitors? Fortunately, brand marketers using digital marketing can capture some convincing answers with A/B testing. A/B testing is an exceptionally reliable experimental process. Basically, it offers a single choice to one …
Digital Marketing: All Your Funnel Needs is a Little Understanding
It doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to results. As with its physical counterpart, the website funnel has a tapered top and wide bottom. In its …
Brand Marketing: Conversion Tracking Explains All
How can brand marketers determine what really happens after users click an ad? How do they know if a prospect does what was hoped for? This enlightenment is readily available thanks to a digital tool called ‘conversion tracking’. Much is revealed by this modern convenience. Such as Conversion tracking monitors and reports every product purchase. Nice. Just what brand marketers …