Digital Marketing Orange County Blog

How to Speed Up Lazy Pages | Young Company
April 29, 2022

How to Speed Up Lazy Pages

Are your web pages taking their own sweet time to load?  Sure, that works if people aren’t rushed. But the truth is, most are. Which means they expect – no, need pages to fly into view. Concerned digital marketers...

Is Your Social Media a Two-Way Street | Young Company
April 8, 2022

Is Your Social Media a Two-Way Street?

Is social media your own personal stage? Is your communication policy decidedly one-sided? Well, you might enjoy the limelight. But users won’t appreciate the exclusion. Most visitors want a little say-so once in a while; an...

March 9, 2022

It’s All in the Asking

Think your brand content is untouchably unique? Well, guess again. Unless you’ve cornered the creativity market, your content probably shares many similarities with competing content. As a result, finding ways to stand out must...

Give Yourself Something to CRO About | Young Company
February 25, 2022

Give Yourself Something to CRO About

You’ve got web traffic galore. And now you’re dancing in the street. Well, strut your stuff later. Your digital marketing crusade isn’t even half done. That’s right. Visitors still must take action after they...

How to Be a Webinar Superstar | Young Company
February 15, 2022

How to Be a Webinar Superstar

How many online marketing tools can increase leads, sales, and brand awareness -- all at the same time? Tough question to answer. But fear not. There’s one resource capable of such a feat. That resource is the webinar. Basically,...

Want Better SEO Results? Try Invisibility | Young Company
February 10, 2022

Want Better SEO Results? Try Invisibility.

We all know the power of positive thinking. But in the world of SEO marketing, the negative can be remarkably positive. Sound like a contradiction? It isn’t. The proven positive element is the negative keyword. A staple of many...

E-commerce Marketing | Young Company
January 21, 2022

Video Chat … So Far and Yet So Close

What marketing-related trend has surged about 70% in fewer than two years? Many would respond – the use of mobile devices. While this is an excellent guess, it’s not the answer presently sought. That answer is -- the use of...

Does Your Positioning Have a Purpose? | Young Company
December 17, 2021

Does Your Positioning Have a Purpose?

How do customers and prospects see your brand? Good, bad, so-so, wow? Their perceptions, of course, depend on the impact of your brand positioning. But is image-building the only objective of a positioning strategy? Despite what...

Could a picture be worth a thousand products | Young Company
November 2, 2021

Could One Picture Be Worth a Thousand Products?

It’s been said that one picture is worth a thousand words. But thanks to digital technologies, it also may be worth a thousand products. At least, that’s a distinct possibility thanks to a new twist on visual search offered...

The Secret to Avoiding the Start-n-Stop Survey
October 18, 2021

The Secret to Avoiding the Start-n-Stop Survey

How do customers see your brand? Do they deem you the king of the hill? Do they rate you lower than dirt? A brand marketer can find out courtesy of the online customer survey. A survey, of course, is effective only if completed....

How to Win the Great Chase| Young Company
October 11, 2021

How To Win The Great Chase

The nerve of website shoppers! With so many buying options at their disposal, they’ve become finicky and demanding. So, they take their sweet time, buying only when good and ready. Digital marketers can wait and hope. Or they can...

October 4, 2021

What Every Logo Needs

As with every marketing team, a logo has an important job to do. It is the face of your brand, and the symbol of everything behind that face. Few website images will have more to say. So the question is -- how does a brand marketer...

September 27, 2021

Why a List Isn’t Just a List

What would ecommerce sites do without drop-down menus? Very little. Visitors generally rely on them to navigate pages and make decisions. Baffled and stymied is what people would be without them. Which means the drop-down isn’t...

Does Your Website Look Trustworthy
September 23, 2021

Does Your Website Look Trustworthy

How can a brand marketer maximize the performance of a website? What’s the number one priority? Well, it isn’t dazzling visuals. Nor is it a page full of hot deals. No, the first order of business is building trust. Until...

September 13, 2021

How to Optimize for Impatience

Patience isn’t a common virtue among website visitors. In fact, impatience is their predominant trait. Whatever a website does must be done quickly. Case in point is the load speed of home pages. Lightning fast is the minimum, with...

September 7, 2021

Why Shoppers Are Better Off With a Few Crumbs

Website visitors aren’t keen to play Sherlock Holmes. So don’t give them a mystery to solve. Users want to know where exactly they are and where to go. Which means ecommerce marketers must provide a seamless, easy to navigate...

August 30, 2021

The People are Watching … What Should You Do?

Which activity do people spend more time on – watching online videos or watching the typical comedy movie? Surprisingly (or maybe not so surprisingly) folks devote more time to online video content. The average consumption is about 100...

August 23, 2021

All Praise to the Catchy Caption

When it comes to value-per-word, captions are hard to beat. Demanding minimal verbiage, they utilize concentrated power to grab attention and spur action. Just try to resist a catchy caption. You just can’t do it. What makes the catchy...

August 9, 2021

Convert Short Term Visitors into Long Term Guests

A house guest who overstays is among the major domestic irritants. Not so with the well-planted website visitor. In fact, digital marketers should go the distance to encourage extended stays. The longer, the better. The advantage of...

August 2, 2021

Touch, Don’t Shove

It’s the truth all brand marketers must face on their quests for fame and fortune … In the realm of email communications, once rarely is enough. In fact, most of the time, twice or even three times doesn’t cut it. To be effective, an...

July 26, 2021

The Short Road to Reel Good Marketing Results

These days, short n’ sweet unquestionably applies to the average marketing video. Sure, the long form is gold for purely informational content. But when it comes to connecting time-crunched users with your brand, nothing beats brevity....

July 19, 2021

Keep Their Eyes on Your Prize

Brand marketers have harnessed the power of this promotional tool for eons. Amazingly, the tool is no less effective now than it was decades ago. This enduringly successful wonder is known as a contest. Its message is beautifully...

July 12, 2021

Marketing in Three Dimensions

While video marketing soars in popularity, another lesser-known visual format is pushing its way into the limelight -- with equally promising possibilities. That medium is 3D imagery. Thanks to ongoing advancements, this imagery is...

July 6, 2021

What Social Media Shares with Horse Racing

What do social media and Santa Anita have in common? Both have a variety of post times. That’s right. There are right moments and wrong moments to publish your glorious content on Facebook, Twitter, and all the rest. During the right...

June 28, 2021

Turn Instagram into Insta-Grab

A single, tiny mark … that’s all it takes. Once it’s blazing on your brand’s Instagram page, expect to grab more users than ever before. While grabbing, you’ll be giving yourself a splendid opportunity to rack up new conversions by the...

June 14, 2021

Why Content Needs a Good Stretch

Throughout the known universe, one of the rock-solid truths has been -- you never can have enough of a good thing. It’s only proper, then, that digital marketers adhere to this principle in the interest of maximizing success....

June 7, 2021

Where Did Computers Come From?

Ask anyone to name the origin of digital communications, and you’d probably get answers ranging from Apple, Microsoft, IBM, and maybe even Xerox. All excellent guesses, but way off the mark. The origin of digital communication took...

June 1, 2021

Why Great Products Aren’t Enough

When brand marketers get to work, products and services rule. Features, benefits, cost-savings, and other relevancies are stressed to the breaking point. Should be enough for consumers, right? What more could they want? Plenty,...

May 24, 2021

Does your Caption Equal Action?

Snappy images might impress the photo-hungry; but, in general, only a few slick words will drive action. The action driver is known as a caption. A few words that go a long, long way… when done right. Captions determine movement – will...

May 17, 2021

Craving Praise? Practice the Art of the Ask

Online reviews are a golden bonus for brands. But how do you persuade (hopefully) satisfied customer to let loose with the praise? Fortunately, there’s one surefire way to get the job done, a strategy proven to work through the ages –...

May 10, 2021

Why They Should Try Before They Buy

For certain products, ecommerce brands offer customers a time-tested option familiar to many offline retailers – ‘try before you buy’. A good, practical policy, as it allows hours of fun-filled pre-buy sampling. If expectations are...

May 4, 2021

Simply Sizzling

Are you beefing up digital content with video? You’re not alone. More and more businesses and marketers are leaping onto the video bandwagon. Why the rush? User patterns tell a compelling story. People aren’t just watching video;...

April 26, 2021

How to Get Royally Caught by Customer Radar

What’s your most important web page? Many, if not most, digital marketers would answer ‘the one they call home!’ Here’s where the customer journey often begins, after all. Hard to argue with that. But what about where the journey...

April 12, 2021

Get the Most for Your Post

Your social media posts are pulling in fans and followers by the truckload. Eyeballs are feasting on the content. So what’s going on? For some inexplicable reason, you’re not getting thee expected number of likes. Sure, some are...

Social Media Marketing
April 5, 2021

Native Video Invigorated

When it comes to popularity, one kind of Facebook video stands head and shoulders above the rest. This media champ is the native video, which usually takes the form of an update to a brand’s existing feed or to a designated page....

March 29, 2021

Customers … It’s Cheaper to Keep ‘Em

1.6 trillion dollars … that’s the yearly load lost by brands due to customer churn. A reliable measure of loyalty, churn rate reveals the number of customers ditching a company during a specified period of time. No problem, you might...

March 15, 2021

Connect with the Supreme Source of Success

So, your bounce rate is low, and your world is sunshine and roses. The content campaign is a resounding success … Well, not quite. True, bounce minimalization indicates widespread visitor retention. But there’s more here than meets the...

March 8, 2021

Get a Great Deal Done at a Great Deal

They don’t snatch coffee breaks, ask for salary bumps, or grab quick naps between budget meetings. How do you find and hire such a rare gem? You don’t. You design it. The it is known as a chatbot – that ubiquitous assistant currently...

March 1, 2021

How to Separate the Buyers from the Browsers

If only digital marketers could separate the buyers from the browsers – those who are just a marketing nudge away from plunking down the bucks. Short of a crystal ball consultation, however, there’s no available method for spotting the...

February 22, 2021

Where to Find the Who and What

Every brand marketer knows this truth -- it’s not just what you’re selling, it’s who you’re selling it to. And for that information, the field of demographics is indispensable. But where do you find the customer info so intensely...

February 16, 2021

Should You Conduct a Salvage Operation?

Surprised by the results of your digital marketing campaign? Targets missed by a couple of country miles? Don’t fret, sulk, hide, or heap tons of blame on your worthy cohorts. Plans sometimes go away. It’s part of the game. When that...

February 8, 2021

Win the Numbers Game on Your Home Field

OK, you know how your brand stacks up against the competition. Sales figures cover that territory nicely. But can you gauge how well the brand is doing internally? Are you progressing sufficiently? Or are you stagnating, or worse –...

February 1, 2021

How Not to Stick Your Nose in Too Far

Few nagging inconveniences are worse than intrusive marketing – ads that burst into view during content browsing sessions. Or equally agonizing, ads that, well, resemble ads, planted on a web page like a sore thumb – or a nose sticking...

Rebranding - Digital Marketing Blog 1.18.20
January 18, 2021

Don’t Rebrand Without a Compass

There’s no excuse. No brand should allow itself to go stale when it can capitalize on the abundance of transformative options currently available. Those options, grouped in a strategy called ‘rebranding’, can mean the difference...

January 11, 2021

Why You Must Make Every Second Count

Website navigation isn’t measured in minutes; it’s measured in seconds -- and nanoseconds. If a brand’s pages load at a snail’s pace, it’s driving away traffic at much more than a snail’s pace. So what’s too slow in the digital world?...

January 4, 2021

The Page No Engine Can Refuse

How can brand marketers speak with ultimate authority when crafting content? By demonstrating they have all the answers – whatever the topic. In the realm of content marketing, a pillar page is an excellent means to this worthy end....

December 28, 2020

Think Negative and Make Those Clicks Count

Are you overemphasizing the positive when building keyword strategies? Quite possibly. It’s entirely understandable. Every brand strives to identify the power keywords, those gems designed to increase visibility and boost rankings....

December 21, 2020

Why Taglines May Hold the Key to Shareability

It’s the season of sharing. But for digital marketers, the season runs throughout the year. For this group, sharing is what people do with interesting content. Give it a look, then whisk it to your favorite recipients. What’s...

December 14, 2020

Are You Paying Too Much for Customers?

Where should your next cost-cutting crusade focus itself ? You might set your sites on that most important of assets – customers. Yeah, loyal buyers have a price tag – a price determined by the marketing energy expended to convert...