Digital Marketing Orange County Blog
Photography: Capturing Moments in Time
Digital Marketing Blog Orange CountyPhotography is an art form that has evolved significantly over the years. From the days of film and darkrooms to the digital age, the essence of photography remains the same: capturing moments in time. Since 1949 Young Company has...
Is Your Ecommerce Store All It Can Be?
Digital Marketing Blog Orange CountyAs online shopping proliferates, maximizing the appeal of your ecommerce store is critically important. Is your store all it can be … and more? If you’re not sure – or if you’re sure it isn’t – it’s time to implement the following...
SEO vs PPC: The Tale of Two Digital Titans
Digital Marketing Blog Orange CountyIn the vast realm of digital marketing, two giants stand tall: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Imagine a bustling marketplace where traders (websites) vie for the attention of customers (users)....
Three Great (and Simple) Ways to Boost Ecommerce Performance
Digital Marketing Blog Orange CountyWith more and more people skipping the lines and shopping online, ecommerce optimization is crucial. By optimizing retail operations, brands will satisfy the increasingly higher expectations of picky consumers and see improved results...
SEO vs PPC: Which Strategy is Right for Your Business?
Digital Marketing Blog Orange CountyIn the world of digital marketing, two strategies often stand out: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both have their strengths and can significantly impact your business's online visibility. But how...
The Evolution of Marketing from the Industrial Revolution to the Digital Age
Digital Marketing Blog Orange CountyThe history of marketing can be traced back to the Industrial Revolution, a period of rapid industrialization that began in the late 18th century. As companies started producing goods on a mass scale, competition grew, and businesses...
Punch Up Your Images, and Pull in the Search Engines
Digital Marketing Blog Orange CountyWhen it comes to boosting SEO performance, only a fool would deny the importance of solid content. To maximize results, however, SEO marketers must look beyond the golden word. Images, too, carry plenty of clout with search engines....
Drive More Web Traffic in an Instant or Less
Digital Marketing Blog Orange CountySure, a properly implemented SEO strategy will generate more traffic. But the strategy takes time, requiring search engines to assess the value and relevance of your web content. It’s well worth the wait, of course. Nevertheless,...
ABM vs ABX: A Deep Dive into Account-Based Marketing and Account-Based Experience
Digital Marketing Blog Orange CountyIn the realm of B2B marketing, two concepts have been making waves: Account-Based Marketing (ABM) and Account-Based Experience (ABX). While they may seem similar, they have distinct differences that can significantly impact your...
The Building Blocks of Brand Identity
Digital Marketing Blog Orange CountyWhether a brand is established or new, it must project a strong identity. Doing so promotes consistent customer loyalty and generates a steady stream of new leads. To create this necessary identity, brand marketers should incorporate...
Marketing You Can Hold in Your Hand … Almost
Digital Marketing Blog Orange CountyAlmost is good enough in horseshoes … and digital marketing. That’s right. Brands can generate an almost there, almost in your hands feel with augmented reality or AR. Don’t confuse AR with virtual reality, which relies on...
The Incomplete Guide to Ecommerce Marketing
Digital Marketing Blog Orange CountyAnyone can develop a complete guide to ecommerce marketing – or to anything for that matter. Just devote thousands of hours to research, combine with experience, and there it is. An incomplete guide, however, requires discriminating...
The Big Move Beyond Keywords
Digital Marketing Blog Orange CountyJust when everyone grasped the importance of keywords, something bumped them down a notch. That something is ‘user intent’ – i.e. what exactly is a user looking for during an online search? Google and other engines try to answer this...
Behind the Scenes of A Successful Brand Makeover: How We Make It Happen
Digital Marketing Blog Orange CountyBusiness is a constantly evolving landscape. Your ability to adapt and innovate is crucial, and that extends to your brand as well. A brand makeover can breathe new life into your business, allowing you to connect with your audience in...
How to Reform an Unfriendly Website
Digital Marketing Blog Orange CountyYou envision the ideal website. But does your view mesh with user expectations? If it doesn’t, it’s time for adjustments. Why? Because most visitors land on a homepage (or wherever they happen to wind up) with a set of preconceived...
Reach the Pinnacle or Face Obscurity
Digital Marketing Blog Orange CountyWill people forget your brand the second it’s out of sight, out of mind? Will it melt into a mishmash of memories? Brand marketers can minimize this risk by optimizing a measurement called brand recall. Also known as ‘unaided brand...
The Power of Integration: How to Boost Your Marketing Strategy and Drive Results
Digital Marketing Blog Orange CountyAs businesses continue to expand their marketing efforts to various channels, it's important to remember that a cohesive and integrated strategy is key to success. Integrated marketing involves the alignment of all marketing efforts...
Artificial Intelligence and Integrated Marketing: How AI is Changing the Game🎯
Digital Marketing Blog Orange CountyArtificial intelligence (AI) has become a buzzword in the marketing world in recent years. With its ability to analyze large amounts of data, AI has the potential to transform the way businesses approach integrated marketing...
How to Thrust Your App into the Spotlight
Digital Marketing Blog Orange CountyAs apps continue to proliferate across cyberspace, it’s nearly impossible to stand out from the crowd. How do brand marketers draw attention to a particular app in this saturated arena? One of the most effective ways is to utilizing...
Build Brand Excitement with This Proven Strategy
Digital Marketing Blog Orange CountyWho says brand marketing is all work and no play? The truth is, you can enliven the workload with a dose of fun and excitement. How? Just stage a contest on social media. The platform isn’t your biggest concern. What matters most is...
Get More SEO Mileage for Your Local Business
Digital Marketing Blog Orange CountyCongratulations! Your local business grabbed a spot on a search engine results page (SERP). But why stop there? You can boost SEO marketing mileage with a Google Business Profile. A Google Business Profile (GBP) is a compact info...
Two Browsers are Better Than One
Digital Marketing Blog Orange CountyAs digital marketers soon discover, no website is perfect. No matter how well designed, any page can baffle users. Invariably, stymied users are left asking the same question – uh, what do I do next? They know what they want, of...
Every Web Page Needs a Yellow Brick Road
Digital Marketing Blog Orange CountyWhy do so many website visitors flee? Is it ghastly design? Maybe. Or mangled messaging? Another big maybe. But in all probability, the bolting is prompted by helpless confusion. You know – that feeling of not knowing where to go next....
The Curious Algorithm and Why It’s So Understanding
Digital Marketing Blog Orange CountyBy now, every SEO marketer knows there’s something floating in cyberspace called a search engine algorithm. Everyone also knows that somehow these digital messengers influence search results. But what exactly is an algorithm? Without...
Integrated Marketing: Connecting with Customers at Every Touchpoint
Digital Marketing Blog Orange CountyAs a marketer, you know that getting your message in front of potential customers can be a challenge. With so many different channels available, it's easy to get overwhelmed and spread your efforts too thin. That's where integrated...
Digital Analytics: Three Avenues to Follow
Digital Marketing Blog Orange CountyIt’s one of the realities of digital marketing – campaigns are rarely perfect coming out of the gate. In most cases, adjustments must be made to the finely honed content and images. How is this done? Well, marketers have two ways to...
For Higher SEO, It’s What’s on the Inside That Counts
Digital Marketing Blog Orange CountyIt’s often been said that ‘it’s what’s on the inside that counts’. This aphorism certainly applies to the discipline of SEO marketing. The inside element in this case, of course, is internal linkage. Often playing certain fiddle to...
How to Optimize Videos for Maximum Performance
Digital Marketing Blog Orange CountyThe results are clear – properly optimized videos boost website traffic tremendously. Great. So what’s the best way to optimize your creations? Video marketers can start with these simple strategies. First, incorporate keywords into...
How to Take Your Brand Around the World and Back
Digital Marketing Blog Orange CountyHow far can a series of podcast episodes take your brand marketing efforts? Well, judging by the size of the global podcast audience, the answer is a long, long way. Like around the world and back. Just look at the numbers. By 2023,...
Winning the Amazon Retail Battle
Digital Marketing Blog Orange CountyFor ecommerce marketers, an Amazon presence is gold. Currently, about 98 million users access the site each month – second only to the number of visitors flocking to Walmart online. But naturally, there’s a catch. The popularity of...
Scaling Up! How AI is Revolutionizing Businesses in Orange County
Digital Marketing Blog Orange CountyAs one of the top integrated marketing agencies in Orange County, we at Young Company know that scaling a business is no easy feat. From developing new products and services to expanding into new markets, growing a business requires...
Bringing A Product To Market: Tips From The Pros
Digital Marketing Blog Orange CountyYou've come up with a great idea for a new product, but how do you bring it to market? It's a question that every entrepreneur faces, and the answer is not always straightforward. At Young Company, a Full Service Advertising and...
Keywords … Some Other Choice Places to Put Them
Digital Marketing Blog Orange CountyEvery SEO marketer understands the importance of enriching content with strategically placed keywords. These words, more than any other element, help determine SEO ranking and therefore the ultimate flow of website traffic. But...
8 Ways AI is Revolutionizing Marketing: A Dive into the Future with Young Company, a Top Integrated Digital Marketing Agency in Orange County
Digital Marketing Blog Orange CountyWelcome to the Young Company Creative Team's dive into the ways Artificial Intelligence (AI) will transform the future of marketing! As a Full Service Advertising Agency and Digital Marketing Agency, we are excited about the potential...
Brand Marketing: Keep it Simple, Sellers
Digital Marketing Blog Orange CountyAs a brand marketer, your bottom line can take a hit when customers flee. But did you know that existing customers are more likely to buy from you than new ones? In fact, the buy rate for first-time customers is at most 20%, while...
Mobile Marketing Success in an Instant
Digital Marketing Blog Orange CountySuccessful social media marketing invariably exhibits two prominent characteristics – ads load quickly and grab attention right off the bat. This quickness trait reaches top form in the social media marketing format called Facebook...
Your Quick Start Guide to Content Rejuvenation
Digital Marketing Blog Orange CountyIt’s been said that everything old is new again. That’s certainly true in the world of digital marketing. Thanks to the art of repurposing content, what you create today can pay generous dividends tomorrow. Instead of growing stale...
Get More Mileage from Your Marketing Videos
Digital Marketing Blog Orange CountyIf you’re like most online brands, you understand the value of marketing videos. Chances are, you’ve even posted some. A wise decision, indeed. In the last five years or so, online video consumption has nearly doubled. Equally...
Somebody You Should Know Before Launching a Campaign
Digital Marketing Blog Orange CountyNo matter what your brand marketing campaign is selling, you should get to know somebody before launching. We’re not talking casual acquaintance; you must know this person on a deeper level. That somebody is your target customer. Why...
Improve Popup Performance in Three Easy Steps
Digital Marketing Blog Orange CountyUsers might not like them, but when properly presented, they can provide a major boost to conversion rates. The universally unliked entity is known as the popup ad – or in its more common form – ‘popup’. Most people resent popups...
What You Should Do for U
Digital Marketing Blog Orange CountyU … a common letter in the marketing world. No, it doesn’t stand for university. Not in this context. It represents User. Often, this magical letter is paired with ‘X’, to create the ubiquitous abbreviation UX – user experience. And it...
Why This Page Must Be Built for Action
Digital Marketing Blog Orange CountyOnline marketers, accept a stark reality – More and more, your homepage won’t inspire customer conversions. Your landing page will … if it’s built right. Before exploring some of the building blocks, let’s differentiate between the two...
How to Improve Video SEO in Three Simple Steps
Digital Marketing Blog Orange CountyEvery SEO marketer strives to optimize written content. This goes whether the content sits in a blog, newsletter, native ad, or other communication vehicle. What isn’t as commonly known is this – optimization is crucial for virtually...
The Three Dimensions of Search Intent
Digital Marketing Blog Orange CountyWhen gauging search intent, SEO marketers have a three-fold challenge. Since there are three established phases of intent, developers must create three different types of content to address each. The first phase may be called the info...
The Santa Claus Principle and Other Post Christmas Marketing Maneuvers
Digital Marketing Blog Orange CountyAre you an ecommerce retailer? Then no doubt you’ve been ploughing ahead full bore with the Christmas marketing. So, what are you doing after the holiday? Resting on your laurels? Indulging your loafing instincts? Not if you want to...
Why Brands Should Say ‘Yes’ to Videos
Digital Marketing Blog Orange CountyIs your marketing campaign missing the mark? Are the results hitting new lows? Chances are, you’re lacking one important element – a set of finely-honed video ads. These are performance boosters if ever there were any, with their...
What Comes After SEO?
Digital Marketing Blog Orange CountyAs every digital marketer knows, effective SEO is indispensable to ensure optimum website performance. But getting people to show up is only half the battle. The other half is the conversion process – motivating visitors to take a...
Quicker Page Loading Speeds Start Here
Digital Marketing, Digital Marketing Blog Orange CountyIt’s not exactly a household phrase. But the term ‘first input delay’ has a major influence on website performance. So, what does this verbiage mean? In a nutshell, first input delay is a metric that gauges the amount of time elapsing...
Shoppers Aren’t Buyers Until …
Digital Marketing Blog Orange CountyThe world’s most prized shopper just plopped onto your website. This is the golden shopper who’s ready to buy. Your next move is easy – ring up the sale. Right? Well, not exactly. Never assume committed buyers are guaranteed buyers....
How Your Small Business Can Boost Ecommerce Results
Digital Marketing Blog Orange CountyYour business may not be hefty enough for the Fortune 500. Nevertheless, it can thrive in the ecommerce world when some fundamentals are applied. Start by giving your business a distinctive identity with a professional email address. A...
Why an Innocent Face Means Better Results
Digital Marketing Blog Orange CountyAre your online ads repelling users? Then try the proven alternative – native ads. Essentially informational pieces, native ads illuminate your brand – without barging in like the usual popup or banner. Nothing blends in like a native...
It’s What’s Behind the Keywords That Counts
Digital Marketing Blog Orange CountyWhen developing campaign strategies, SEO marketers generally understand the importance of keywords. Merely implementing search terms, however, isn’t enough to propel a campaign across the finish line. Equally important is getting...
Why One Number Isn’t Enough When Assessing Conversion Rates
Digital Marketing Blog Orange CountyMaybe you want sign-ups for a newsletter. Or abundant sales. Or possibly a commitment to download your latest white paper. Whatever the objective, digital marketers must know who and how many website visitors are doing what’s expected....
Unless These Show Up, You Won’t Show Up
Digital Marketing Blog Orange CountyWhile SEO has many objectives, the big one is this -- get your website displayed on Google’s search results page. Now you know you’ve made it. You’ve hit the big time. But to reach these golden grounds, a website must...
Is Your Website Seen by All the Right Engines?
Digital Marketing Blog Orange CountyIt’s one thing to develop a website; quite another to ensure it’s found. Yes, with the global proliferation of websites, getting them found by users is one of the monumental tasks facing SEO marketers. To be found, a site generally...
Why Some Pictures Need a Word Boost
Digital Marketing Blog Orange CountyIt’s a well-established fact in many circles -- a picture is worth a thousand words. But in the world of digital marketing, there are many times when an arrangement of well-chosen words can improve the worth of a picture. This value...
How to Make a Website a User’s Best Friend
Digital Marketing Blog Orange CountyWe all appreciate some friendliness, whether the cordiality comes from a neighbor, a co-worker, or the family dog. Users of digital devices also value friendliness – from websites. In fact, user friendliness is one of a site’s most...
It’s What’s Inside a Search Term That Counts
Digital Marketing Blog Orange CountyOnce upon a time, SEO marketers could grab a batch of keywords, throw them into the hopper, and pack them into their search strategies. But that’s yesterday’s news. In the current environment, strategists must gauge user intent before...
When It’s the Ninth Inning and You’re Down to Your Last Out
Digital Marketing Blog Orange CountyHow many times has a brand proclaimed – “this could be your last chance for such a spectacular deal!” Or the ever popular – “get them while supplies last!” Yes, in certain instances, marketers are inclined to create a sense of urgency...
The Importance of a Well-Timed Popup
Digital Marketing Blog Orange CountyYou’ve unleashed the world’s premier popup strategy. But for some reason, it’s fizzling. Users aren’t clicking and you can’t figure out why. As you struggle to solve this mystery, valuable opportunities are slipping away. Fortunately,...
Does Your Website Make a Strong First Impression?
Digital Marketing Blog Orange CountyAmong the many ways to boost SEO results, one of the most effective is to create a strong first impression. Known in digital marketing circles as the meta description, this first impression summarizes the content of a particular web...
Before You Make the Marketing Video, Make the Right Choice
Digital Marketing Blog Orange CountyAt long last, you’re taking the plunge. You’ve decided to make a marketing video. Or two. Great. Videos are proven attention getters in the world of brand marketing. Now you just need to hammer out a budget and create the masterpiece,...
How to Increase Content Mileage
Digital Marketing Blog Orange CountyWe’re all familiar with the process of recycling. But for content marketers, the re-use principle has its own, distinct value. More commonly known as repurposing content, the process seeks to get more mileage out of published digital...
Problem With Authority? These Steps Will Help
Digital Marketing Blog Orange CountyIs your website performing less spectacularly than you expected? The cause of this disappointment may be a problem with authority. No, this doesn’t mean you’re having difficulties with the people in charge. The phrase refers to...