Digital Marketing Orange County Blog

January 11, 2021

Why You Must Make Every Second Count

Website navigation isn’t measured in minutes; it’s measured in seconds — and nanoseconds. If a brand’s pages load at a snail’s pace, it’s driving away traffic at much more than a snail’s pace. So what’s too slow in the digital...

January 4, 2021

The Page No Engine Can Refuse

How can brand marketers speak with ultimate authority when crafting content? By demonstrating they have all the answers – whatever the topic. In the realm of content marketing, a pillar page is an excellent means to this worthy end....

December 28, 2020

Think Negative and Make Those Clicks Count

Are you overemphasizing the positive when building keyword strategies? Quite possibly. It’s entirely understandable. Every brand strives to identify the power keywords, those gems designed to increase visibility and boost rankings....

December 21, 2020

Why Taglines May Hold the Key to Shareability

It’s the season of sharing. But for digital marketers, the season runs throughout the year. For this group, sharing is what people do with interesting content. Give it a look, then whisk it to your favorite recipients. What’s...

December 14, 2020

Are You Paying Too Much for Customers?

Where should your next cost-cutting crusade focus itself ? You might set your sites on that most important of assets – customers. Yeah, loyal buyers have a price tag – a price determined by the marketing energy expended to convert...

December 7, 2020

The Roads Best Traveled

Discover the road to success, and abundant rewards could be in your future. Brand marketers, however, can go one better. They have many roads to success, all of which can and should be traveled simultaneously. The multi-road phenomenon...

November 30, 2020

The Rewards of Retargeting

It’s tough enough coaxing traffic to your ecommerce site. But even tougher on the psyche when those eager visitors bounce before they buy. Clearly an unfortunate turn of events. Nevertheless, in many cases, brand marketers can capture...

November 23, 2020

Take a SWOT at Success

Launching a successful marketing plan invariably requires keen insight – that rare gift of knowing what lies ahead and how to adapt strategies to meet the inevitable challenges, both seen an unseen. To pull this off, short of gazing...

November 16, 2020

More Mileage from Your Masterpiece

Virtually every brand marketer knows the value of compelling digital videos. But not every production makes its mark. Some falter, while others fizzle. What, then, determines success? First, remember that your production’s impact...

November 9, 2020

The Real Measurement of Success

Once a social media campaign leaves the launchpad, brand marketers are dutybound to answer a critical question – how’d we do? Identifying the number of user connections won’t tell the entire story. Not by a long way. Neither will click...

November 2, 2020

The Search Engines are Listening

Just when you think your brand’s website has been invincibly optimized for SEO results, along comes a powerful new method for conducting searches. It’s called voice search. As the term implies, the method enables users to input search...

October 26, 2020

Is Your Business Missing a Golden Opportunity

Although CRM (customer relations management) software is a proven sales booster, many businesses exclude this powerful tool from their lineups. Why the neglect? Well, some enterprises, particularly the smaller ones, simply don’t know...

October 19, 2020

How to Propel Shoppers Across the Finish Line

For ecommerce marketers and merchants, the checkout page is gold. Shoppers are ideally located, right? The purchase is in the bag. Not quite. Customers must make the purchase and cross the finish line. Until then, they can and do exit...

October 13, 2020

The Ones That Got Away

Question: What company developed the personal computer (as we know it), graphic user interface, mouse, word processing, and many other digital elements now commonplace in the contemporary world? Apple? Microsoft? Adobe? Nope. These...

October 5, 2020

Popups with a Purpose

Interesting, intrusive, annoying, boring, beastly … Depending on temperament, these are just some ways users view popup ads. Despite this opinion mix, however, most digital marketers are in solid agreement – popup ads can help them...

September 28, 2020

Why the Beacon Will Bring More Through the Door

In these transitional times, businesses must discover effective ways to reclaim previous customers and attract new ones. Proximity marketing is one of those ways. On the cutting edge of digital communications, proximity marketing is a...

September 14, 2020

Lead Harvesting on the Landing Page

When it comes to capturing dozens of leads, few options exceed the landing page. Accessed via various links (e.g. those planted in email blasts), this destination offers brand marketers a crucial first stop on the way to conversion....

September 8, 2020

Brand Marketing – Now It’s Personal

These days, brand marketers are traveling a bumpy road if they rely on the ancient art of segmented selling. Increasingly, prospects and customers are demanding personalized outreach – and flatly rejecting the generic approach. This...

August 11, 2020

Digital Marketing – Baseball’s Bold Experiment

When it comes to marketing impact, packed sports stadiums have a twofold value. First, swelling crowds indicate soaring popularity, a state of affairs that is itself a powerful form of advertising – especially to television viewers....

July 21, 2020

Digital Marketing – How to Hit More Inboxes

It’s a given – launch a batch of emails, and expect a load of spam. Yes, like it or not, a big chunk of precious messaging will miss the inbox and nestle itself into a crowded junk box. The dread of marketers everywhere. So, are you a...

May 26, 2020

Brand Marketing: Jingle Sells

  It’s crowded out there. At least, that’s the story for millions of brands vying for notoriety. In a saturated marketplace, there are only so many ways a product or service can stand out and get noticed. Those who don’t bust out...

May 12, 2020

Brand Marketing: The Ultimate Proving Ground

There’s more than one way to convert users into paying customers. In fact, brand marketers have many tools at their disposal. One of the most effective is known as social proof. In a nutshell, social proof is a concept that suggests...

April 21, 2020

Brand Marketing – Rise of the Action-Packed Logo

According to the latest State of Marketing Report from Hubspot, more than half of all people who follow a brand want this. No, it’s not more freebies and endless discounts. It’s more video content. Hubspot’s research reveals that a...

March 3, 2020

Ecommerce Marketing: Swimming the Channels

What’s the best way for ecommerce marketers to connect with consumers galore? Having an irresistible product is a real good beginning. Once this is all sewn up, your next move is to capitalize on the glaring advantages of omni-channel...

February 11, 2020

Ecommerce Technology: The Must-Have Superstars

New technology is stretching the e-commerce landscape in a million directions. Who knows what the final form will be? But one fact remains unalterable – the technological reshaping is boosting impact and enriching the user experience –...

January 28, 2020

Brand Marketing: Bring Influencers into Your Orbit

Before influencers can connect with customers, they should connect with you. Brands can create this connection by cementing solid relationships with their chosen persuaders. Get in good with them, and they’ll give you their best. It’s...

January 14, 2020

Brand Marketing: Why Button Clutter is Bad News

It seems logical … the more social sharing buttons packed into your content, the more feedback channels operating on your behalf. And the more users will know about the wonders of your brand. But if experience is any indicator, a...

January 7, 2020

Brand Extension: Uber Takes Flight

Will Uber drivers soon need pilot’s licenses? If the ride-sharing service succeeds in its latest ambition, the answer may well be ‘yes’. Adweek online reports that the Uber brand is extending its reach by developing a unique program...

December 31, 2019

E-commerce Marketing: Ride the Wave Through 2020

Here’s an eye-opener for retail marketers the world over – holiday sales rocketed to the moon in 2019. And what provided most of the thrust? If you said ‘online sales’, you get the prize. Recently, Barron’s reported that “U.S. holiday...

December 24, 2019

SEO Marketing: The Importance of No-Miss Matchups

Consider the following scenario: Your brand sells baseball gear, which is superbly displayed and marketed on a dazzling website. Interested parties search for this very term – ‘baseball gear’, after which they’re promptly whisked to a...

December 10, 2019

Marketing Strategies: Once is Not Enough

You worked night and day to secure customers galore. They came, they saw, they bought. But the single purchase, unless the product is a fully crewed yacht, seldom yields enough to keep you in the chips. Profits accrue best to those who...

November 19, 2019

Ecommerce Marketing: Think Inside the Box

The Amazon platform offers many obvious advantages to savvy merchants. But why stop there? Access the platform’s ‘buy box’, and you’ll grab even more action.  You may be wondering, “What’s the  Amazon buy box?” A fair question....

October 29, 2019

Small Message, Big Impact

You’ve got the green light. People want to receive your text notifications. Don’t worry about craftmanship. They’ll accept anything you shoot down the pipe. You are, after all, the all-knowing brand marketer. What’s good enough for you...

October 22, 2019

Capture New Customers with These Proven Strategies

Most brand marketers would agree with the following: you never can have enough customers. But unless your name is Aladdin, wishing for more buyers won’t deliver them to your doorstep. What will do the trick is the proper application of...

October 15, 2019

Marketing Strategies: Don’t Leap Until You Plan

With the New Year only months away, many brand marketers are diving into their 2020 budgets, profits dancing in their heads. But whether your budgetary planning covers an entire twelve-month stretch, or just a simple solitary campaign,...