Digital Marketing Orange County Blog

May 26, 2020

Brand Marketing: Jingle Sells

  It’s crowded out there. At least, that’s the story for millions of brands vying for notoriety. In a saturated marketplace, there are only so many ways a product or service can stand out and get noticed. Those who don’t bust out...

May 12, 2020

Brand Marketing: The Ultimate Proving Ground

There’s more than one way to convert users into paying customers. In fact, brand marketers have many tools at their disposal. One of the most effective is known as social proof. In a nutshell, social proof is a concept that suggests...

April 21, 2020

Brand Marketing – Rise of the Action-Packed Logo

According to the latest State of Marketing Report from Hubspot, more than half of all people who follow a brand want this. No, it’s not more freebies and endless discounts. It’s more video content. Hubspot’s research reveals that a...

March 3, 2020

Ecommerce Marketing: Swimming the Channels

What’s the best way for ecommerce marketers to connect with consumers galore? Having an irresistible product is a real good beginning. Once this is all sewn up, your next move is to capitalize on the glaring advantages of omni-channel...

February 11, 2020

Ecommerce Technology: The Must-Have Superstars

New technology is stretching the e-commerce landscape in a million directions. Who knows what the final form will be? But one fact remains unalterable – the technological reshaping is boosting impact and enriching the user experience –...

January 28, 2020

Brand Marketing: Bring Influencers into Your Orbit

Before influencers can connect with customers, they should connect with you. Brands can create this connection by cementing solid relationships with their chosen persuaders. Get in good with them, and they’ll give you their best. It’s...

January 14, 2020

Brand Marketing: Why Button Clutter is Bad News

It seems logical … the more social sharing buttons packed into your content, the more feedback channels operating on your behalf. And the more users will know about the wonders of your brand. But if experience is any indicator, a...

January 7, 2020

Brand Extension: Uber Takes Flight

Will Uber drivers soon need pilot’s licenses? If the ride-sharing service succeeds in its latest ambition, the answer may well be ‘yes’. Adweek online reports that the Uber brand is extending its reach by developing a unique program...

December 31, 2019

E-commerce Marketing: Ride the Wave Through 2020

Here’s an eye-opener for retail marketers the world over – holiday sales rocketed to the moon in 2019. And what provided most of the thrust? If you said ‘online sales’, you get the prize. Recently, Barron’s reported that “U.S. holiday...

December 24, 2019

SEO Marketing: The Importance of No-Miss Matchups

Consider the following scenario: Your brand sells baseball gear, which is superbly displayed and marketed on a dazzling website. Interested parties search for this very term – ‘baseball gear’, after which they’re promptly whisked to a...

December 10, 2019

Marketing Strategies: Once is Not Enough

You worked night and day to secure customers galore. They came, they saw, they bought. But the single purchase, unless the product is a fully crewed yacht, seldom yields enough to keep you in the chips. Profits accrue best to those who...

November 19, 2019

Ecommerce Marketing: Think Inside the Box

The Amazon platform offers many obvious advantages to savvy merchants. But why stop there? Access the platform’s ‘buy box’, and you’ll grab even more action.  You may be wondering, “What’s the  Amazon buy box?” A fair question....

October 29, 2019

Small Message, Big Impact

You’ve got the green light. People want to receive your text notifications. Don’t worry about craftmanship. They’ll accept anything you shoot down the pipe. You are, after all, the all-knowing brand marketer. What’s good enough for you...

October 22, 2019

Capture New Customers with These Proven Strategies

Most brand marketers would agree with the following: you never can have enough customers. But unless your name is Aladdin, wishing for more buyers won’t deliver them to your doorstep. What will do the trick is the proper application of...

October 15, 2019

Marketing Strategies: Don’t Leap Until You Plan

With the New Year only months away, many brand marketers are diving into their 2020 budgets, profits dancing in their heads. But whether your budgetary planning covers an entire twelve-month stretch, or just a simple solitary campaign,...

October 8, 2019

Digital Marketing: Success for Pennies a Pop

It costs only a few cents. But when it hits the target, the results can be extraordinary. The phenomenon is email marketing or e-marketing for those wish to conserve syllables. True, the digitally sent message often gets junked or...

October 1, 2019

Content Marketing: Inspire a Sharing Frenzy

In the online world, content marketers must do more than sell products and sip coffee at Starbucks. They also find a way to inspire sharing. The sharable stuff, of course, is content. Juicy, compelling, and irresistible. If enough of...

September 24, 2019

Brand Identity: Win the Name Game

How do people see you? What do they think you’re all about? Answers to these questions define your brand identity. Bear in mind, brand identity has many building blocks. Among these are customer demographics and perceived product...

September 3, 2019

Ecommerce Marketing: Become a Shopify Standout

No question about it … Shopify is the ecommerce force of the ages. Launched in 2004, this Canada-based company now hosts hundreds of thousands of online stores. Additionally, the platform offers services by the truckload, including...

August 20, 2019

Digital Marketing: Content Management for All

Content is flowing. Traffic is flocking. And your website is performing with gusto. You think you’re doing alright. But are you? Chances are, your content is snoozing. You can praise it to the sky, show it off to family and friends....

June 25, 2019

Direct Mail Marketing: Some Surprising News

Never underestimate the power of conventional marketing. Sure, digital marketing is flexing major muscle. Nevertheless, online options are far from being the final word. In fact, in many instances, long-established conventional methods...

June 18, 2019

Marketing Strategies: Building a Better Ad Budget

If you own or run a small to medium-sized business, costs weight heavily on your shoulders. And of all costs, advertising expenditures typically prove the most mysterious. How much should you dump into that campaign? The answers often...

April 23, 2019

Content Marketing: Snap It Up with Soundbites

Remember that tune that stuck in your mind? The one you couldn’t shake loose? Well pay attention, brand marketers. You can achieve the same lingering impact with your own output. How? With the effective deployment of ‘soundbites’. A...

April 2, 2019

Marketing OC: Rise Above It All

Marketers naturally crave an edge, some way to leapfrog the competition and boost the chances of success. This need is deeply felt in the rapidly-evolving world of real estate marketing. Here, eager house hunters are flocking to online...

March 26, 2019

Marketing OC: Conversion Counts

Does hard work always equal success? Well, diligence certainly is a contributing factor. But toil and effort alone don’t guarantee high-flying results. Consider, for instance, the number of disappointing lead-generation campaigns. Many...

March 19, 2019

Marketing News: Bouncing Back from ‘Brixit’

Is there any hope of reversing ‘Brixit’, the mass exodus of retailers from the brick-n-mortar space? A quick glance paints a gloomy picture. In 2018, more than 3,800 brick-and-mortar stores closed in the U.S.  Among those throwing in...

March 11, 2019

Marketing OC: How to Profit from the Yoga Factor

So, you think your marketing campaign is cruising. OK, where’s the evidence?  You better have some, or you’re a ship without a rudder. Maybe you’ll reach your goal. Then again … Basically, every campaign needs a progress report. Many...

March 8, 2019

Marketing OC: Is Branding Dead?

J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the ‘Account Executive’ and the ‘Creative Department’ were both born at JWT in the 1880s. But...