Digital Marketing Orange County Blog

April 9, 2019

The Ultimate Post-Click Power Source

It’s the sound of success … yet it reaches the ear at very low volume. Indeed, the CLICK has become a global touchstone of achievement. A sign that the targeted user has performed an action deemed desirable by certain...

April 2, 2019

Marketing Rises Above It All

Marketers naturally crave an edge, some way to leapfrog the competition and boost the chances of success. This need is deeply felt in the rapidly-evolving world of real estate marketing. Here, eager house hunters are flocking to online...

March 26, 2019

Conversion Counts

Does hard work always equal success? Well, diligence certainly is a contributing factor. But toil and effort alone don’t guarantee high-flying results. Consider, for instance, the number of disappointing lead-generation campaigns. Many...

March 19, 2019

Bouncing Back from ‘Brixit’

Is there any hope of reversing ‘Brixit’, the mass exodus of retailers from the brick-n-mortar space? A quick glance paints a gloomy picture. In 2018, more than 3,800 brick-and-mortar stores closed in the U.S.  Among those throwing in...

March 11, 2019

How to Profit from the Yoga Factor

So, you think your marketing campaign is cruising. OK, where’s the evidence?  You better have some, or you’re a ship without a rudder. Maybe you’ll reach your goal. Then again … Basically, every campaign needs a progress report. Many...

March 8, 2019

Is Branding Dead?

J. Walter Thompson is a legendary American advertising agency famous for many, many firsts. The ad agency idea of the 'Account Executive' and the 'Creative Department' were both born at JWT in the 1880s. But neither achievement is more...

February 26, 2019

Will Edge Computing Impact the Marketing World?

Recently, cloud computing has impacted countless fields of endeavor. For marketing research teams, the technology has translated into massive data storage and efficient retrieval. But as invariably happens, something new comes along to...

February 19, 2019

No More Click-Away and Other 5G Perks

It may seem trivial in the everyday word. But in digital space, a few measly seconds can be everything. In fact, this miniscule amount often means the difference between success and failure. A few seconds is the normal load time for...

February 12, 2019

Shakespeare’s Ultimate Tip for Brand Marketers

“To thine own self be true” advised Polonius in Act I, Scene III of Hamlet. The author, one William Shakespeare, intended this daily tip to convey a simple but important message – understand yourself and face the facts, no matter how...

February 5, 2019

It’s What’s Outside That Counts

For brand marketers, it’s all about paving the way to success. The paving is done by developing and unleashing precision-crafted marketing strategies. All this, of course, takes place before the product hits the shelf or web page. Once...

January 29, 2019

Cameo Camera: The New Star of Video Marketing

Consider the elaborate marketing video – the one that pulls out all the stops. Music, lights, dancing, song, etc. Done right, this snappy, mega-production can electrify viewers and kick engagement levels way, way up. Many, if not most,...

January 22, 2019

Insist on Less for Instagram Videos

With digital marketing expanding its reach, brands are riding the trend with gusto. All avenues are being explored. One such avenue is the online video -- especially those inhabiting the social media space. Instagram is one of those...

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January 15, 2019

Should Bots Get the Boot?

Is it possible to work for a brand and not pay an income tax? It is if you’re a chatbot. Never late for work, the bot is digital software hand-crafted to emulate an unfailingly loyal, personal human assistant. It’s mission: help...

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January 8, 2019

Why Your Brand Needs One More Warehouse

Chances are, your business uses one or more warehouses for product storage. Well, here’s an update — you’re going to need another one (if you don’t already have it). Now, don’t stress. You needn’t raid profits to fund warehouse...

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December 25, 2018

Last-Minute Holiday Marketing for the Truly Tardy

If you intend to market your brand to last-minute Christmas shoppers, plan for abundant opportunities. The late buyer is amply-represented in the population, creating ideal conditions for a selling bonanza. Yeah, the prospects are out...

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December 18, 2018

B2B Marketing – Rinse the Mud Off Your Feedback

Where do you stand with customers? How do they rate your brand? Thumbs up, thumbs down, somewhere in betwixt? Ho-hum or hey-hey? For answers, marketers often utilize the survey. But how accurate is the feedback therefrom? Much depends...

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December 4, 2018

Win Customers with a Losing Proposition

If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must...

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November 26, 2018

E-Commerce Busts Another Record

E-commerce marketers, smile big and congratulate yourselves. Your diligence, dedication, and creative genius have paid off. Just glance at the early projections. According to distinguished number crunchers, Thanksgiving Day’s online...

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November 16, 2018

Why Marketers Need Pixel Power

‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the...

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November 8, 2018

Gain an Edge with Amazon Holiday Marketing

Surging e-commerce sales, particularly during the holidays, isn’t exactly headline news. Everyone’s heard the buzz — things are hopping online. During the 2017 holidays, online sales soared by a juicy 14.7%.  The trend isn’t...

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November 2, 2018

Snap Grabs for a Second Chance

In 2011, SnapChat launched itself into the world. Just another social media platform? Nope. A Facebook clone? Hardly. Snap was different, radically different. The great differentiator was its messaging mechanism. Ordinary social...

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October 25, 2018

Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the...

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October 12, 2018

Create a Core Curriculum for Curious Customers

Do people fly to your website yearning to learn everything possible about your brand? Cherish their thirst for knowledge. The eager visitors are flashing a major signal – inviting you to seize a golden opportunity. You now have an open...

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October 5, 2018

2 Incredibly Simple Shortcuts to SEO Improvement

SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and...

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September 28, 2018

Success Steps for High-End Brand Marketing

It doesn’t matter if the product is a yacht, an exotic perfume, or something in between. High-end brands demand special treatment in the marketplace. Traditionally, they’ve received that treatment in conventional outlets such as print...

September 21, 2018

A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital...

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September 14, 2018

Why Email Belongs in Your Starting Lineup

Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important...

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August 31, 2018

Digital Ad Spend: Where to Drop the Dollars

A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is...

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August 27, 2018

Marketing Strategies to Supercharge a Startup

Digital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are...

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August 21, 2018

Better Keyword Connections in Three Winning Moves

In the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential. The first focal point is a brand’s field of...

August 14, 2018

The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion...

Speer, Young & Hollander
August 7, 2018

Turn Website Visitors into Smooth Navigators

Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab...

July 31, 2018

Brand Marketing Energized

If there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming...

July 24, 2018

Churn Prevention for the Profit-Conscious

No matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the...

July 17, 2018

B2B SEO: Three Guaranteed Website Spoilers

You say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are...

July 10, 2018

Virtually Impossible to Ignore

If reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with...

July 3, 2018

Give Your Emails the Ultimate Summer Slim-Down

Slim, trim, clean, and snappy – that’s the way to go when crafting email messages. Excess baggage and bulky verbiage just won’t cut it in 2018. Too many drawbacks. Chunky emails drive away readers in droves. Who’s got time to navigate...

June 26, 2018

What’s a Playlist Worth? … Plenty

As a marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for...

June 19, 2018

Power of the Thumb

Before devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A...

June 12, 2018

Your Ultimate Marketing Video Blueprint

They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The brand marketing video. If you’re anywhere online, you’re...

June 5, 2018

Don’t Dismiss the Dinosaurs

Of all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is...

May 29, 2018

All Your Funnel Needs is a Little Understanding

It doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to...

May 22, 2018

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the...

May 16, 2018

Progress Gets a Digital Twist

They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may...

May 9, 2018

How to Clamp Down on Acquisition Costs

The question hovers before the eyes of marketers and their beloved brands – how can we lower advertising costs? A very reasonable and necessary inquiry. Advertising costs are sailing past the clouds. The pressure to clamp down on...

May 1, 2018

Countermeasures for the Bounce

First the good news … visitors flocked to your website. The bad news is, they hit just one page and fled. Not exactly a windfall for your brand. You had hoped for action. Perhaps guests were to download information or make a purchase....

April 10, 2018

Why Contextual Marketing Needs a Bonus Pack

What’s automated, irresistibly relevant, and often entertaining all at the same time? If you guessed contextual marketing, the prize is yours. Contextual marketing is all those and more – a major game-changer in the world of digital...

April 3, 2018

Fly Higher with Instagram Videos

When it comes to popularity, Instagram is flying somewhere north of the moon. The good news is, your brand can hop on board for the ride. More than ever, products showcased on this social platform are increasing their reach beyond...

March 27, 2018

Does your Landing Page Unleash the Action Force?

Part 1: Get visitors to the website. Part 2: Get them to do something. Two basic marketing steps. Yet somehow, Part 1 gets disproportionate attention. Brand marketers burn so many calories luring visitors (with SEO and other means)...

March 23, 2018

Website Repair Kit: Turn Bouncers into Buyers

Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the...

March 6, 2018

Encourage the Content Crawlers

Most people shun that which crawls. And if the mover is sufficiently repugnant, fleeing, shrieking, and other signs of distress may ensue. Not so if the area of motion is the typical website. Here, crawling is vigorously encouraged....

February 27, 2018

Budgets Beware – Slaying the Ad Boredom Beast!

Can there be too much of a good thing. The answer, in most cases, is a resounding ‘yes’. Generally, the same ol’ same ol’ is a discouraging force, driving people away in droves. Even in popular territory such as Facebook, running the...

February 6, 2018

Banner Ad Boost

Banner ads – love ‘em or hate ‘em, they’ll probably be around for a while. But as with everything else in the digital world, these promotions must stay relevant to remain effective. Here are several ways brand marketers can ensure this...

January 30, 2018

Get More from Your Traffic Magnet

Each day, wisdom galore pours into the world regarding search engine optimization. Value and prestige belong to those who rank high. A lofty position, of course, commands the highest percentage of clicks – and consequently the lion’s...

January 23, 2018

Extend the Power of Google Ads

Praise to Google Ads. Nothing is better at spotlighting your brand during an online search for products or services. Advertisers, however, needn’t limit themselves to the basic info –not when there’s more to be had from this powerful...

January 16, 2018

Boost Your Brand’s Push Power

They typically display on a mobile device without prior notice. Well, they’re not a complete surprise. Every push notification requires some sort of opt-in – a permission duly granted by a user to accept certain digital messages...

January 9, 2018

New Roads for Social Media in 2018

Social media, the mainstay of the online conversation, has traveled a long way since launching over a decade ago. But the phenomenon is not ready to hit the pause button. Not even close. In fact, the likes of Facebook, Twitter,...