Digital Marketing Orange County Blog

July 24, 2015

What’s Brewing in The Consumers Mind?

What’s brewing with consumers in the year 2015? What are these folks up to? What thoughts are rocketing around in their heads? Not always easy to know these answers, even if you’re a bona fide master guru with a million-plus following....

July 21, 2015

8 Easy Steps to Elevate Your Facebook Marketing

Everyone knows that Facebook is an AWESOME marketing tool, allowing you to reach an immense number of people in a relatively short amount of time. But, that doesn’t mean it’s easy. In fact, marketing on Facebook has become...

July 17, 2015

Marketing’s Magic Box

It’s just a little box, so compact it can fit on a mobile screen. But it contains the works – video, graphics, sound clips, and text.  Everything your brand needs to make a big impression – all at once. This magic marketing box goes by...

July 6, 2015

Get Your Brand Out of the Mud

Is your brand stuck in the mud? Going nowhere fast in the online community? Could be you’re doing certain things you shouldn’t. Here are some examples. Put them on your company’s forbidden list and keep ‘em there. Winging It...

June 26, 2015

The Fashion Zoom

  It used to be that fashions got more colorful, shorter, or longer, thinner or thicker. Now they’re getting faster.   Fast fashion happens when shoppers see the latest styles and want them like right now. Currently,...

June 19, 2015

Brand Buzz in Millennial Land

Still scratching your head about Millennials? Still groping for a way to connect with this demo? Well, it can be done.  And your brand needn’t be the greatest thing since jet propulsion nor must it be priced lower than dirt. In fact,...

June 12, 2015

Reaching the Invisible Consumer

Feed a cookie to a user, and you can track them online with a high degree of reliability – assuming they’re not set up to deflect cookies. When channeled into such a monitoring system, marketers have the means to deliver targeted ads...

June 5, 2015

New Brew for Brand Marketers

It may not bubble, pop, fizz, or foam, but the right brand brew still delivers a major kick to marketers. In fact, the mixture is essential for building strong marketing organizations that can capitalize on the current wave of new...

May 29, 2015

Identity Crisis in Brand Land

You’re the proud owner of a fabulous brand. You know what you’re about, top-to-bottom, end-to-end. But do customers? Chances are, they don’t. Nowadays, your brand’s identity easily can get lost in the monster media blizzard. So many...

May 22, 2015

How to Be a Marketing Trail-Blazer

See that trail ahead? Of course not. It still has to be made. And you’re going to make it. Because the only way to maximize your chances of marketing success is to blaze a few trails; stay ahead of the pack. After all, why be a...

May 15, 2015

Catch the Social Media Marketing Express

The Social Media Express is rolling. And anyone who climbs aboard can reel in rewards galore. You know, things like higher ROI, greater customer loyalty, a grand reputation, and oh, yes, increased revenues. Not bad things to have when...

May 8, 2015

Catch This Mobile Marketing Drift

Just what you love to hear. More about the power of mobile. How brand marketers should embrace the platform big time to boost ROI. How users are flocking to the small screen for their product info… Etc. Etc. Etc. But have you heard the...

May 1, 2015

How to Finish Last Place in the Marketing Race

Hey, all you brand marketers. You don’t really want your marketing strategy to succeed, do you? If it did, you’d have to waste time tallying up those soaring profits. Maybe even hire extra personnel to handle the swell of new orders....

April 24, 2015

Why Brand Marketers Should Load Up on GIFs

If you’re running a media campaign, better load up on GIFs – and plenty of them. GIFs, of course, are those easily transmittable image files that seem to be showing up everywhere. And with good reason. These handy images perfectly...

April 17, 2015

Customer Service Re-Molded for Mobile

Courtesy, timeliness, and dependability … all major considerations for the average customer service department. But more and more, these goals will be managed in a whole new way. It’s all due to the proliferation of mobile devices....

April 10, 2015

Sing the Big Data Song to Your Customers

You’ve got it. Now what will you do with it? You know, that jittering jumble of Big Data piled high in your secret vaults. Far too many of you brand marketers are stymied when it comes to spinning this raw material into something...

April 3, 2015

What You Don’t Know Can Hurt Your Brand

The more, the merrier… a phrase that definitely applies to customers. But why can some brands pull in shoppers by the truckload, while others struggle just to get their attention? A recent ‘Customer Experience Management Survey’ by...

March 30, 2015

The Social Side of SEO

Every brand marketer on the planet (and perhaps beyond) knows about the soaring popularity of social media. But how does social stack up in the SEO department? Can the platform impact search results? As with most marketing-related...

March 20, 2015

Relationship Advice from the Brand Guru

Our mission was a complete success. We’ve reached the Brand Guru. This person is the wisest of the wise when it comes to customer relationships. Ask the Brand Guru anything pertaining thereto, and you’ll be enlightened beyond measure....

March 13, 2015

Deepest Desires of Digital Marketers Revealed

What compels digital marketers to do what they do? What hidden forces propel this group down paths seldom understood by mere mortals? Millward Brown has dared to probe these questions. And they’ve come up with some fascinating answers....

March 6, 2015

Doing the Digital Dance

Branding pros of every stripe are dancing to the beat of digital marketing. How powerful is the rhythm? You can get an idea from the results of the 2015 Digital Trends Report issued by Adobe and Econsultancy. The report surveyed over...

March 5, 2015

Does Your Brand Have a Digital Deficiency?

Virtually every brand boasts an online presence. But being there isn’t the same as being known. In fact, most brands are woefully underexposed. The likely reason? — digital deficiency. Digital deficiency stems from a failure to...

February 20, 2015

What Belongs in the Brand Builder’s Toolbox?

Have you checked your digital toolbox lately? If not, you may be shy a few items – items that can go a long way to building your brand. While the list of available tools could reach the moon, marketers should at least have a few go to...

February 13, 2015

How Personal Should Your Brand Get?

Most brand marketers agree that personalization facilitates strong customer connections and lays the groundwork for conversions down the road. But personalization covers a spectrum of levels, from ‘Hey there, Mr. or Ms. So and So’ to...

February 6, 2015

Decipher the Content Code

How does a brand marketer know what kind of content will resonate with customers? Guesswork? Instinct? Drawing straws?  Use those, and watch your bottom line shrivel. Along with your prospects for advancement. If you’re serious about...

January 30, 2015

Brands Must Put the Pieces Together

For a long, long time, brands have been conveniently compartmentalized. In one corner was sales, another marketing, and yet another customer care. This fragmented structure worked splendidly for many years, as each division pursued its...

January 23, 2015

Pump Up the Volume of Your Brand Message

You’ve tried it all – video, social media, print, broadcast, and more. But no matter which road you take, you’re still fighting to get your brand message heard above the cacophony of marketing noise. No doubt, you’ve pinned the blame...

January 16, 2015

Brand Marketers Invited to Opportunity Feast

Glance anywhere across the marketing landscape, and you’ll see more than change – you’ll see a feast of new opportunities. Here are three that hold particular promise for brand marketers everywhere in the known universe. The Trust...

January 9, 2015

Trending Tactics 101

Who creates a trend … marketers or consumers? Opinions vary widely on this matter. Some marketers believe they’re the sole authors of a brand’s unstoppable popularity. Others, credit the good folks plunking down their cash for a...

December 23, 2014

Can Your Brand Pass the Holiday Trend Test?

Several major marketing trends are playing a key role in the 2014 holiday season. Do you know how many of them your brand is plugged into? The following trend list culled from an Experian Marketing Services survey will reveal how well...

December 19, 2014

Market Research: The Antidote to Rude Awakenings

If Sony Pictures had conducted market research for ‘The Interview’, they’d have been ready for the onslaught of objections-turned-threats that forced them to yank the movie from theaters. And they’d have saved themselves a truckload of...

December 12, 2014

The Bionic Brand … And Why You Need It

Half-human, half-technology. It is the ultimate power in the marketing universe. It’s the bionic brand! The bionic brand syncs two realities of contemporary marketing: People are diving into the rapidly-expanding selection of...

December 5, 2014

Where the Big Ad Bucks are Flowing

There’s no stopping those advertising dollars once they start flowing. And flow they must. As 2014 draws to a close, the mighty greenback is flowing in more different directions than ever. Credit the ever-increasing number of marketing...

November 26, 2014

Goldilocks Promotions Bring Hope to Brands

If you’re fond of over-promoting your brand, it’s time to reconsider. Nobody likes a showoff. And one of those nobodies is a somebody named Facebook. To counteract the relentless over-promoter, the social media behemoth recently...

November 21, 2014

Content Rules with Even Greater Force

Once upon a time, content was king. Then it got nudged onto the edge of the throne (but not all the way off) by a slew of unusual and shady practices believed to enhance SEO value. Now, thanks to the implementation of Google’s updated...

November 14, 2014

The Epic Tale of SuperBrand

It’s true. Your brand can fly. But you’ll have to help it along with a fantastic, riveting story that captures the hearts and minds of consumers. Indeed, telling the right tale can turn a good product into a SuperBrand. With its...

November 7, 2014

Tie the Knot with Customers

It’s one thing to bring customers to your doorstep. It’s quite another to tie the knot with them. Not surprisingly, customer retention is more than a process of offering products that score high on the wow meter. Along with...

October 24, 2014

Push the Buzz Button Without Social Media

Before the onslaught … before the proliferation of social sites … conversations were limited to direct interactions between people. Often the chatter took place in live situations, with telephonic communications capturing the...

October 17, 2014

Does Your Brand Say ‘Trust Me’?

Consumers generally won’t spend their hard-earned money on a brand unless the product says loud and clear, “you can trust me.” For consumers, gaining trust boils down to three essentials: Protection of Privacy – Crucial in the...

October 10, 2014

Marketing: Now Playing on the Small Screen

  Wide-screen was once the way to go. From mega-colossal movie experiences to flat screen TVs with wall-size dimensions, bigger was definitely considered better. But, this ideology may no longer be relevant for brand marketers keen on...

October 3, 2014

Small Businesses are Big on Social

If you’re a small business (fewer than 100 employees), congratulations on your greater sociability. Research firm BIA/Kelsey has recently revealed that 74.5% of small and medium-size businesses use social media to promote their...

September 26, 2014

Which Way Are the Web Winds Blowing?

Just when brand marketers think they have the internet figured out, here comes a blizzard of new trends. So adjustment is made. Adaptation takes place. But the second marketers get settled in and comfortable with the new realities, the...

September 19, 2014

The Magical Marketing Box

It sits atop televisions in select households. And it reveals a great deal about those watching the tube. The name of the magic box is Audience Select. Offered by Time Warner Cable (TWC) Media, the breakthrough device provides...

September 12, 2014

Brand Marketers Need the Best of Both Worlds

Nowadays, the marketing universe essentially consists of two worlds – the digital and the traditional. Popular thinking once held that consumers, especially younger ones, were flocking to the digital sphere and abandoning long-standing...

September 5, 2014

Bring More Buzz to Your Brand

TV, collateral, digital content … they all have tremendous power to connect with customers. However, even the mightiest of these channels can’t hold a candle to what is undoubtedly the greatest consumer convincer in the known universe...

August 29, 2014

Is Your Brand Sailing Without a Compass?

Before the copy. Before the design. Before the media buys… Brand marketers must pull this tool out of their supply box. The tool is research. And without it, you’re moving in the dark, playing guessing games with your marketing budget....

August 22, 2014

Is Your Website Capturing Enough Leads?

Websites have many functions. And if you’re a B2B marketer, one of those functions is lead- generation. After all, you can’t sell ‘em unless you bring ‘em. Would you like to capture more leads? Of course you would. And websites offer...

August 15, 2014

Are You Digging in the Right Spots?

How can marketers know if they’re making sound decisions or going astray? Research can provide a wealth of clues. But, of course, there are a million ways to dig for the prized research data. Unfortunately, none of them will lead to a...

August 8, 2014

The King Who Conquered the Search Engines

Content isn’t just king…it’s an all-powerful ruler on the march to new lands. The monarch’s expanding kingdom is the realm of searches once ruled by now-outmoded SEO techniques. Not that SEO has been pushed off the map. Far from it....

August 1, 2014

Captain Your Crew to Greater Achievements

People talk to their pets, their flowers, their phones, and occasionally their kids. So why aren’t company captains chatting it up more with their staff? The Bounty still might be sailing if its leader had better social skills. How...

July 11, 2014

Prepare Your Mobile Location Data for Takeoff

Location data is lighting up the marketing world in a big way. Facebook, Google, Yelp, Instagram, Groupon, Twitter, etc., now offer apps with location data features– with good reason.  Mobile location data is a proven powerhouse...

June 20, 2014

Is Your Public Relations New Age or Stone Age?

Everything evolves. Even Public Relations. PR practices of even a decade ago belong in the Stone Age. Things move that fast. Look at new age public relations, and you’ll see a completely different beast. A time traveler from the year...

June 13, 2014

The New Success Blend for Brands

Online, offline, inline … from a marketing perspective, it’s all supremely important these days. That’s because brands capture the best results when advertisers implement a mixed bag of marketing approaches. TV, print, website, social...

May 30, 2014

Are You Giving Away the Deed to Your Data?

Free ocean view homes along the California Gold Coast! First come, first served. According to the latest statistical research, the probability of this occurrence is approximately a gazillion-to-one. Most homeowners aren’t in the habit...

May 23, 2014

Put Your Social Media Contests on the Right Road

Social Media Contests Done Right. Is your brand holding a contest via Twitter, Facebook, or any of the other million-and-one social media channels? Great! Social media contests are fast becoming a prime source of widespread brand...