Digital Marketing Orange County Blog

April 11, 2014

Engagement Metrics Soon to Take Center Stage

  Only conversion rates are more important to brand marketers than this revealing metric. Can you guess what the mystery measurement is? If you said engagement rate, you’re right on the money. ExactTarget reports that this metric...

April 7, 2014

Taming Big Data

  Big Data – everyone in the known universe has heard the term. In a nutshell, it means endless quantities of information far too large to manage using conventional methods. So you can rule counting out loud right from the get go....

March 28, 2014

Keep Them Glued With Sticky Content

Reaching your online pages is one thing. Staying there is another. One thing is certain, however. Your digital content won’t trigger the mandatory ‘wow’ response unless it makes the right impression… The kind of impression that makes...

March 21, 2014

It’s Time to Connect with the Pin Heads

It boasts 70 million users. And the numbers are rising daily.  No question about it. Pinterest is the destination for throngs of online visitors. Easy navigation and a clean interface have made it all but irresistible. But there’s more...

March 7, 2014

WHICH SEO STRATEGIES BELONG IN YOUR PLAYBOOK?

It’s generally not a good idea to draw straws or play guessing games when it comes to selecting SEO strategies. The stakes are just too high. So which one does a well-meaning brand marketer implement? Well, actually there are three SEO...

December 30, 2013

Where Does Your Brand Stand in Social Circles?

  Friends are more than the people you hang with. They’re also the shapers of your opinions … especially opinions related to buy decisions. At least, that’s the story told by statistics. According to research, approximately 80% of...

December 20, 2013

It’s Who You Know

    As a brand marketer aiming for B2B success, you better know the right people. This doesn’t mean get in good with high-powered business execs, celebrities, and political figures. (Although it couldn’t hurt.) The folks you...

December 13, 2013

Next Level Content Marketing

  Are you spending more advertising dollars on content marketing, but not going as far as you’d like to? Would you like to get more mileage out of your investment but don’t know how? If you answered ‘yes’ to either of these...

December 6, 2013

Tailored Tweets Now Available to Brand Marketers

    Not very long ago, Twitter depended on limited internal user data to tweet targeted brand messaging to consumers. But those limitations have all but vanished thanks to Twitter’s introduction of Tailored Audiences. In a...

November 27, 2013

Brand Marketers Still Need the Snail

        As the world spins toward 2014, high tech marketing methods are firmly established as the way to reach modern consumers. Or are they? Guess what’s still moving briskly and proudly through the marketing...

November 22, 2013

Is Your Brand Marketing Cold Enough?

      With brand marketing and content ruling the advertising universe, the old-school cold call has plummeted on the popularity charts. But don’t unplug those phones just yet. According to research conducted by...

November 15, 2013

Marketers Launch Insta-Brand

  Once upon a time, Instagram was a popular online hangout for photo-sharing friends. But, as with virtually all other high-traffic destinations, sooner or later marketers will ease their foot through the door. True to form, brand...

November 8, 2013

The Holiday Rush is on for Brand Marketers

    A correction is needed right off the bat. The holidays are NOT around the corner. They’re here! At least, they’re center stage for brand marketers. That’s because the first half of November is the crucial period…the time...

November 1, 2013

The Start of a Banner Blitz?

  OK, you’re itching to buy a new mega two-story SUV. Or a pair of bright green, fluorescent toe-tappin’ dance shoes. Or a turbo toothbrush. So you unleash a Google search for info about your chosen brand. Then the amazing...

October 25, 2013

Facebook Has Something to Hide

Now you see it. Now you don’t. Or you might at a later date. It all depends. That’s the story with Facebook’s newest modification of their news feed ads. Here’s how it works: Ads touting products and services unpopular with users now...

October 18, 2013

Are You a Nowhere Brand in Nowhere Land?

How important is SEO to your business? Consider this – the vast majority of info-hunters restrict their clicks to websites listed on page one of Google, Bing, or Yahoo. Nothing beyond this threshold matters. All of which means, if...

October 11, 2013

Is Google SSL Really Putting Safety First?

We all can breathe a lot easier. The web is safer than it’s ever been for seekers of information. Credit: Google. Recently, the Big G overhauled certain components of its popular search process. Thanks to the modifications, all web...

October 4, 2013

B2B Email Seen Through a Crystal Ball

Predicting the weather is hard enough. But charting the future of B2B email is a colossal guessing game at best. The task is compounded by all the variables rushing onto the scene – social, mobile, dynamic content. Still, many brand...

September 27, 2013

Encrypted Searches…More Than Meets the Eye?

It was destined to happen sooner or later. Google finally has erected the long-awaited brick wall between website owners and users. The wall, of course, is encrypted searches. Recently implemented, encrypted searches block all keyword...

September 20, 2013

Get More Mileage from Less Data

  You say you’re not a scientist wise in the ways of Big Data? No problem. There’s help for those of us who are informationally challenged. And the help goes by the name ‘small data’. That’s right. Just when everyone was getting ready...

September 13, 2013

Hunting for Leads? Drive Them into the Open.

  For brand marketers, it’s easier to find Waldo in a pitch black cave than locate quality leads. They’re out there, alright. But they’re often hidden. And it’s up to brand marketers to drive them out into the open. To that end, here...

September 6, 2013

Create a More Appetizing Facebook Promotion

Facebook promotions are all the rage in the brand marketing world, and for good reason. Not only do those contests and sweepstakes reel in a swarm of new fans, they help re-establish ties with existing ones. Fans, of course, are far...

August 30, 2013

Break Free of the Infographic Jam

<![endif]–> Move over videos. There’s a new visual presence making major online noise. Known as infographics, these visual messengers pack whole lot of content into a small, readily-understood space.  Not surprisingly,...

August 23, 2013

Tablets Trounce Desktops in CPC Finals!

In a fierce battle to the finish, The Tablets have soundly defeated The Desktops in this year’s CPC finals. The victory represents a milestone in the short history of tablets, which scored a cost-per-click 1.7% higher than the veteran...

August 19, 2013

Mobile Marketing Gets Pushy With Customers

    The results are staggering. Businesses will pour $10.46 billion into mobile marketing this year. And that’s just in the United States! The annual infusion of dollars will jump to $20 billion by 2015. But wait, there’s...

August 9, 2013

How Brand Marketers Can Win Round Two

Your brand has just been stung by a left hook. Some disgruntled upstart has jumped into Facebook and pummeled your reputation with negative comments. More follow. And the trickle threatens to become a full-blown storm.   You’re...

August 2, 2013

Invasion of the Tablets

Invasion of the Tablets… Prepare Your Website Before It’s Too Late!  Just when you had everything running perfectly with your website, along come smartphones demanding that you make some changes so that your online brand marketing is...

July 26, 2013

Don’t Become the Invisible Brand

Any brand marketer may still be thinking laptop and desktop is missing the boat by a mile. As the popularity of mobile devices continues to soar, consumers increasingly are using iPhones and Androids to access updates and other info...

July 19, 2013

Get More Mileage Out of Content Marketing

There’s a whole lotta sharin’ going on out there in web space. Videos, news, articles. The list is endless. So are the channels utilized to carry out all the sharing. But the wave of generosity is not limited to users, fans, and...

July 5, 2013

The Long and Short of Video Marketing

How long will a consumer look at a banner ad? Thirty seconds? Ten seconds? Five? Answer: None of the above. The average time a person will fix his or her eyeballs on a banner ad is a staggering — three seconds. That’s it. After...

June 28, 2013

The New Link for B2B Marketing

Brand marketers throughout the world have been scoring major points with consumers recently, thanks to the skyrocketing use of social media channels. Indeed, destinations such as Facebook are showing irrepressible muscle when it comes...

June 21, 2013

Tracking Consumers Down the ROI Road

From the first impression your brand makes to that glorious moment when a purchase is transacted, consumers typically journey down a path of critical advertising touch points. Determining which touch point contributes what to a sale is...

June 14, 2013

Give Your Website Mobile Magnetism

You already know that more and more people are connecting to websites via mobile devices. But were you aware that an overwhelming majority of users would feel less inclined to re-visit a site that lacked mobile friendliness? Given this...

May 31, 2013

Get Your Brand Spotted by Media Radar

Whether you want your brand noticed by traditional or digital media, it’s easy to get lost in the Forbidden Forest of competing brands all vying for public attention. Somehow, some way, your business must grab the attention and the...

May 24, 2013

Does Your Brand Have Enough Charisma?

Remember the person voted most likely to succeed? In all probability, this future VIP was overflowing with charisma. The same principle comes into play with brands. Those most likely to succeed usually will be irresistibly charismatic....

May 3, 2013

For Brand Marketers, Instagram is InstaFan!

Your photos. Somebody else’s name. Facebook has given users the opportunity to make this important connection, prompting resounding approval from legions of fans. Known as ‘photo tagging’, the feature enables users to link another...

April 26, 2013

Latest Developments in the Content Kingdom

It has long been said that content is king. And judging by the latest trends in content marketing, the crown is well-deserved. Indeed, brand marketing entities large and small are rushing to build up their content arsenals in order to...

April 19, 2013

Thrust Your Brand into the Spotlight

Thanks to a whirlwind of mind-boggling innovations, the marketing world is reshaping itself by the minute. No doubt, the landscape of even a few years ago would be strange territory to today’s observer. Most of the credit, of course,...

May 3, 2012

Ecology Making Waves

Unless you’ve spent the last decade on an interplanetary excursion, you know that going green is all the rage here on planet earth. From installing solar panels to recycling water, people are going all out to preserve the health and...

May 3, 2012

The Secret of Great Advertising

Jay Chiat, arguably the most famous adman to hail from Los Angeles, was once quoted saying the secret to great advertising is “Big Budgets“. Although Jay’s response may have appeared to be flip or insincere, I believe he was dead...

April 30, 2012

Online Marketing Has a New Balancing Act

Users prefer television. Users prefer mobile devices. Actually, both statements are true. A recent study conducted by Yahoo revealed that a hefty 80% of respondents used their mobile devices in tandem with television viewing. Popular...

April 20, 2012

Make Your Brand the Next Video Star

Move over ‘Angry Birds’. Your brand deserves to be the next online video star. And you can make it happen. Let’s face it. Video has an excitement factor that’s hard to beat, offering marketers a sizzling advertising tool for virtually...

April 13, 2012

TV or Not TV?…That is the Question

  As digital alternatives to old school communications continue to proliferate, you’d think traditional media would be taking a not-so-comfortable backseat to all the newfangled gadgetry. Surprisingly, however, the tried and true...

April 6, 2012

Keep New Media Under Control

Is the barrage of new media changing way too fast to keep pace? Do the latest digital trends leave you scratching your head in frustration? Are customers adapting to new platforms before you have the faintest notion of what’s tickling...

March 30, 2012

Get Personal with SEO

  As search engines such as Google get more sophisticated at delivering relevant results to users, content is becoming more personalized. Consequently, content that builds ample ‘me’ relevancy into its message is bound to score...

March 23, 2012

Be a Master of Advertising Metrics

  Marketers generally look at the almighty CLICK as the end-all, be-all of online advertising. But is the click really king? Well, yes and no. Obviously, banner clicks offer a useful barometer for gauging customer interest. But to...

March 16, 2012

Conquer the Beast with Keywords

  Crafting an effective online marketing campaign can be a real beast. Fortunately, you can conquer the beast with keywords. These magical words and phrases can lure eyeballs galore and keep them glued to your pages. Can your...

March 9, 2012

Smart Marketing for Smart Phones

    It’s a fact. One third of the American populace is packing a smart phone. This means desktop computers no longer keep us mercilessly shackled to a single, boring location. Thanks to smart phones, we humans are now free to...

February 10, 2012

Social Media Will Be Gobbling Up More Money

    If you own or manage an SMB (small or midsize business), watch out – social media will be gobbling up more of your money. In fact, you’ll probably be tripling your expenditures for national social media advertising during...