Digital Marketing Orange County Blog
Digital Marketing: Why Email Belongs in Your Starting Lineup
Digital Marketing Blog Orange County, blogs, brand marketing, digital marketing, email marketing, marketing, social mediaBrand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important...
Marketing by the Book: If You’ve Got It, Flaunt It
Digital Marketing Blog Orange County, blogs, content marketing, digital marketing, ebook marketing, marketing, snackable content, social mediaBlogs, articles, social posts, and videos are acclaimed staples of content marketing. But they’re quick snacks, tantalizing and consumed in a flash. What about deep probes that expand a topic to new dimensions … that demonstrate a...
Digital Marketing: Where to Drop the Dollars
Digital Marketing Blog Orange County, brand marketing, branding, budget, digital ads, digital marketing, marketing, marketing budgetA little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is...
Marketing OC: Marketing Strategies to Supercharge a Startup
Digital Marketing Blog Orange County, keywords, market research, marketing, marketing campaign, marketing strategy, seo, SEO strategy, startupDigital or brick n’ mortar, startups must strike like lightning. Ready to pounce with fangs and claws is fierce competition. Marketing strength, therefore, is essential for the newcomer. While the potential strength-boosters are...
B2B SEO Marketing: Better Keyword Connections in Three Winning Moves
Digital Marketing Blog Orange County, brand marketing, keywords, market research, marketing, seo, SEO strategyIn the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential. The first focal point is a brand’s field of...
SEO: The Optimization Never Stops
Digital Marketing Blog Orange County, content, conversion, conversion rate, conversion rate optimization, lead generation, online marketing, web design, website visitorsWhat comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion...
Turn Website Visitors into Smooth Navigators
Digital Marketing Blog Orange County, brand marketing, content, online marketing, product marketing, search engine optimization, seo, web design, website navigation, website visitorsBrand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab...
Marketing OC: Solar Markets Energized
Digital Marketing Blog Orange County, brand marketing, customer interest, influencer marketing, online marketing, product marketing, website visitorsIf there’s one zone ruled by knowledge, it’s the realm of solar energy marketing. Helped by new regulations instituted in regions such as California, the use of solar power is expected to swell in the near-term. Despite this looming...
Marketing OC: Churn Prevention for the Profit-Conscious
Digital Marketing Blog Orange County, search engine optimization, SEO strategy, website traffic, website visitorsNo matter how spectacular your brand marketing efforts … no matter how revolutionary your product, it will happen. A certain number of customers will leave your brand. See ya! Not a good thing. In fact, customer retention is among the...
B2B SEO: Three Guaranteed Website Spoilers
Digital Marketing Blog Orange County, search engine optimization, SEO strategy, website traffic, website visitorsYou say your website traffic isn’t exactly setting records? Well, you could be showing important visitors the exit door. Unless these guests enter, SEO value will sink. And inbound traffic will dwindle. The visitors in question are...
Marketing Orange County: Virtually Impossible to Ignore
Digital Marketing Blog Orange County, audience engagement, digital marketing, digital strategy, new medium, virtual reality, virtual reality marketers, virtual reality marketing, VRIf reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with...
Digital Marketing: Give Your Emails the Ultimate Summer Slim-Down
Digital Marketing Blog Orange County, digital marketing, email marketing, email messaging, keywords, online marketingSlim, trim, clean, and snappy – that’s the way to go when crafting email messages. Excess baggage and bulky verbiage just won’t cut it. Too many drawbacks. Chunky emails drive away readers in droves. Really, who’s got time to navigate...
Digital Marketing: What’s a Playlist Worth? … Plenty
Digital Marketing Blog Orange County, brand awareness, brand marketing, digital marketing, music, online marketing, playlist, SEO strategy, youtubeAs a digital marketing platform, YouTube clearly is a force to reckon with. Statistically speaking, the video site currently draws the second-highest quantity of web traffic. This inflow of visitors has created a golden opportunity for...
Digital Marketing: Power of the Thumb
Digital Marketing Blog Orange County, brand marketing, digital marketing, marketing video, online marketingBefore devouring a marketing video, most viewers will catch a visual preview. Known as the thumbnail (or thumb), these images often display in search results and newsfeeds. Done right, they provide a snapshot view of the inner video. A...
Your Ultimate Digital Marketing Video Blueprint
Digital Marketing Blog Orange County, brand marketing, brand marketing video, brand video, digital marketing, marketing video, online marketing, video marketingThey’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The Digital marketing video. If you’re anywhere online, you’re...
Marketing OC: Don’t Dismiss the Dinosaurs
Digital Marketing Blog Orange County, digital marketing, digital retail, ecommerce, online buyers, online purchases, shopping onlineOf all the marketing myths that freely circulate, the one most pervasive and misleading is the gem concerning brick and mortar establishments. According to industry gossip-flingers, the tried and true, physically-constructed store is...
Digital Marketing: All Your Funnel Needs is a Little Understanding
Digital Marketing Blog Orange County, conversion rate, conversion tracking, digital marketing, funnel marketing, website trafficIt doesn’t matter what your brand is selling. If you operate a website, lavish undivided attention on The Marketing Funnel. Respect what it says and learn its story. Doing so will make all the difference in the world when it comes to...
Lift Your Brand with Facebook Canvas Ads
Digital Marketing Blog Orange County, audience engagement, brand marketing, branding, digital marketing, facebook, facebook canvas ads, lead generationUpgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the...
SEO Makes Some Progress
Digital Marketing Blog Orange County, digital marketing, digital progress, mobile app, mobile application, progressive appThey’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may...
Digital Marketing: How to Clamp Down on Acquisition Costs
Digital Marketing Blog Orange County, acquisition costs, digital marketing, google adwordsThe question hovers before the eyes of marketers and their beloved brands – how can we lower advertising costs? A very reasonable and necessary inquiry. Advertising costs are sailing past the clouds. The pressure to clamp down on...
Digital Marketing: Countermeasures for the Bounce
Digital Marketing Blog Orange CountyFirst the good news … visitors flocked to your website. The bad news is, they hit just one page and fled. Not exactly a windfall for your brand. You had hoped for action. Perhaps guests were to download information or make a purchase....
Customer Experience in the 21st Century: 2-Minute Online Course
Digital Marketing Blog Orange CountyIt’s a fact: satisfied customers often return for more. But what is it that sparks this sought-after satisfaction? The answer, in part, depends on the product or service rolling into the marketplace. Different offerings spur different...
Why Contextual Marketing Needs a Bonus Pack
Digital Marketing Blog Orange CountyWhat’s automated, irresistibly relevant, and often entertaining all at the same time? If you guessed contextual marketing, the prize is yours. Contextual marketing is all those and more – a major game-changer in the world of digital...
Fly Higher with Instagram Videos
Digital Marketing Blog Orange CountyWhen it comes to popularity, Instagram is flying somewhere north of the moon. The good news is, your brand can hop on board for the ride. More than ever, products showcased on this social platform are increasing their reach beyond...
Digital Marketing: Does your Landing Page Unleash the Action Force?
Digital Marketing Blog Orange CountyPart 1: Get visitors to the website. Part 2: Get them to do something. Two basic marketing steps. Yet somehow, Part 1 gets disproportionate attention. Brand marketers burn so many calories luring visitors (with SEO and other means)...
Website Repair Kit: Turn Bouncers into Buyers
Digital Marketing Blog Orange County, retention, website repair, website traffic, website visitorsWas it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the...
SEO: Encourage the Content Crawlers
Digital Marketing Blog Orange CountyMost people shun that which crawls. And if the mover is sufficiently repugnant, fleeing, shrieking, and other signs of distress may ensue. Not so if the area of motion is the typical website. Here, crawling is vigorously encouraged....
Budgets Beware – Slaying the Ad Boredom Beast!
Digital Marketing Blog Orange CountyCan there be too much of a good thing. The answer, in most cases, is a resounding ‘yes’. Generally, the same ol’ same ol’ is a discouraging force, driving people away in droves. Even in popular territory such as Facebook, running the...
Digital Marketing OC: Can’t-Miss Tricks to Boost Email Click-Thru Rates
Digital Marketing Blog Orange CountyIn a world of wide-open spam folders, ad emails often get nabbed from cyberspace before reaching the finish line. And even if messages land successfully, many remain unopened. If yours gets a peek, celebrate — you did something...
Digital Marketing: Give Your Banner Ads a Boost
Digital Marketing Blog Orange CountyBanner ads – love ‘em or hate ‘em, they’ll probably be around for a while. But as with everything else in the digital world, these promotions must stay relevant to remain effective. Here are several ways brand marketers can ensure this...
Digital Marketing: Upgrade Your Traffic Magnet
Digital Marketing Blog Orange CountyEach day, wisdom galore pours into the world regarding search engine optimization. Value and prestige belong to those who rank high. A lofty position, of course, commands the highest percentage of clicks – and consequently the lion’s...
Digital Marketing: Extend the Power of Google Ads
Digital Marketing Blog Orange CountyPraise to Google Ads. Nothing is better at spotlighting your brand during an online search for products or services. Advertisers, however, needn’t limit themselves to the basic info –not when there’s more to be had from this powerful...
Marketing OC: Boost Your Brand’s Push Power
Digital Marketing Blog Orange CountyThey typically display on a mobile device without prior notice. Well, they’re not a complete surprise. Every push notification requires some sort of opt-in – a permission duly granted by a user to accept certain digital messages...
More Marketing for Social Media in 2018
Digital Marketing Blog Orange CountySocial media, the mainstay of the online conversation, has traveled a long way since launching over a decade ago. But the phenomenon is not ready to hit the pause button. Not even close. In fact, the likes of Facebook, Twitter,...
Keep the Selling Party Going Long After the Holidays
Digital Marketing Blog Orange CountyThe 2017 holiday shopping season has shown remarkable vigor, energized by a mixture of soaring consumer confidence and a new finesse at all levels of brand marketing. While online sales have been expectantly instrumental in ringing the...
Brick n’ Mortar: Outmaneuvering Ecommerce
Digital Marketing Blog Orange CountyConsidering the prevalence and power of e-commerce behemoths such as Amazon, brick and mortar businesses are slugging it out against monstrous competition–particularly during the merry holiday shopping season. There’s no question...
Harvey Wallbanger Cake Recipe
Digital Marketing Blog Orange CountyThe Story of the Harvey Wallbanger Donato “Duke” Antone invented the Harvey Wallbanger drink in 1952 at Duke’s Blackwatch Bar on Sunset Boulevard in Hollywood. Unfortunately, it was not a hit until the 1970s when...
Content Marketing for the Holiday Home Stretch
Digital Marketing Blog Orange CountyWith about two frantic weeks left in the holiday shopping season, the bulk of brand marketing has swept through consumer land. Nevertheless, marketers are still racing down the ‘holiday home stretch’ in a feverish attempt to capitalize...
Whole New Game for Marketing
Digital Marketing Blog Orange CountyFew software developers, particularly those who launched the computer gaming industry, ever imagined there would be a ‘useful’ side to their cultural contribution. Whether puzzle, swordplay, laser blast, or leaping hedgehogs, the...
Marketing and Analytics: Read the Writing on the Wall
Digital Marketing Blog Orange CountyWhile the lion’s share of attention is focused on Facebook these days, marketers shouldn’t ignore the impact to be made with Twitter. This lesser-used of the social media mainstays still ranks high when it comes to drawing followers....
Marketing 101: The Bottom-of-the-Funnel Nudge
Digital Marketing Blog Orange CountyOnce prospects reach the bottom of the marketing funnel, conversion is guaranteed, right? Well, not quite. Although these worthy folks have demonstrated solid interest in your brand, they’re still not over the hump that stands between...
Digital Marketing: Emails They Can’t Ignore
Digital Marketing Blog Orange CountyWhen it comes to generating results, targeted marketing wins the day hands down. The differences between this tightly-focused approach to customer acquisition and yesterday’s scattershot efforts is striking. Consider, for instance, the...
E-Commerce: Putting the Shopper Before the Cart
Digital Marketing Blog Orange CountyTypically, shoppers don’t ditch their carts during a grueling grocery store excursion. A different matter entirely in the e-commerce realm. In this space, shopping cart abandonment is routinely practiced – even by users primed for a...
Website 101: Anchor Text Done Right
Digital Marketing Blog Orange CountyAny users who’ve clicked their way through pages of online content has had first-hand dealings with anchor text. These are the words in big, bold blue (or possibly other color) – the verbal link you slide your cursor over to perform...
Give Your Online Surveys an Edge
Digital Marketing Blog Orange CountySo far, so good. The survey responses are pouring in. But how does an advertiser know they’ve hit the mark? Generally, the hit is verified when responses supply juicy insights that facilitate reliable decisions. These precious,...
All-Ears Marketing
Digital Marketing Blog Orange CountyWith brand markers preoccupied with commandeering a constant flow of output, it seems that communication is a one-way street. But before recipients of information can appreciate fully the content sent their way, important steps must be...
SEO Beware – Crawlers Are on a New Path
Digital Marketing Blog Orange CountyIf your brand is targeting the top of search engine results, crawling is mandatory. Crawling in this case is the digital mechanism used by Google to scan and index websites. Think of electronic operatives looking around and firing...
How to Protect Your Identity
Digital Marketing Blog Orange CountyI have been getting calls and emails for the last few weeks about all the hacks and cyber events. The central question is always, “what do I do to protect myself?” It’s actually an impossible question to answer. Why? We do not have...
Marketing 101: The Golden Rule of Digital Influence
Digital Marketing Blog Orange CountyIn a sense, influencer marketing has been here for as long as advertising has. Just ask the ancient Greeks. In previous times, the art of influence was practiced by important, recognizable personages promoting a specific product,...
A Big Lift for B2B Marketing
Digital Marketing Blog Orange CountyThe ubiquitous mobile device is now firmly entrenched as the premier B2C delivery system. Who isn’t carrying a pocketful of messaging these days? B2C marketers know it, and use it. So why hasn’t B2B caught on? Not that business-focused...
The Everywhere Leads Generator
Digital Marketing Blog Orange CountyIn many marketing scenarios, leads acquisition is a necessary first-step. Knowing who’s keen to embrace a message, product, or service enables brands to narrow down the field to manageable dimensions. Rather than a scattershot blast,...
Must-Know Metrics for Video Marketers
Digital Marketing Blog Orange CountyIn a world obsessed with interest rates, video marketers should assign an equal if not higher priority to a pair of other rates: play rate and play-through rate. Both are important, and both are, though inextricably related, two...
Retargeting: Marketing to the Ones That Got Away
Digital Marketing Blog Orange County, digital marketing, retargetingIt is important to know when the right time is to engage in retargeting to potental customers. You want to catch them before it is too late....
Mastering The Marketing Metrics
Digital Marketing Blog Orange CountyOur quadrant of the universe abounds with metric data. Utilizing metric data effectively isn’t a piece of cake. Read more about metric data here......
Moment by Moment Marketing
Digital Marketing Blog Orange CountyIf in-depth analysis characterizes your marketing video, don’t expect roaring crowds. Video viewers, demand brevity....
Brand Protection With NPS
Digital Marketing Blog Orange County, net promoter scoreThe mere thought of it sends shivers through the brand marketing world. Alarm bells sound when it happens. People scramble for answers. The dreaded event is the unceremonious farewell customers give to a less-than-satisfactory product...
Mobile Marketing Mandate
Digital Marketing Blog Orange County, marketing, mobile, mobile marketing, optimized, search engineThe necessity of mobile marketing is a foregone conclusion in contemporary marketing circles. But knowing what’s needed isn’t necessarily the same as knowing what to do. As with most important endeavors, the basics must be incorporated...
Feed vs. Read: And the Winner Is …
Digital Marketing Blog Orange County, marketing, news feedIn the search to maximize marketing impact, advertisers bravely explore new roads to success. One road to the land of gold has been the automatic news feed. This handy packet of content generally is supplied via channels such as...
Getting Past the Marketing Midpoint
Digital Marketing Blog Orange County, funnel, funnel marketing, marketing, middle of the funnel, midpointWebsite visitors are pouring in, tromping down the marketing funnel. There they are, in the middle. Will they advance or abort? That all depends. Their decision largely will depend upon what they encounter. They’re on a quest to solve...
When Narrowmindedness Pays Off for Marketers
Digital Marketing Blog Orange County, marketing, microsite, narrow, targetingBe wide open and embrace all. A good policy in many instances. But there are times when narrow thinking can pay generous dividends. Case in point is the microsite. This destination is a public arena ripe for brand promotion and user...
Brick and Mortar: The Digital Path
Digital Marketing Blog Orange County, digital integration, interactive, marketing, virtual realityWho says digital and physical retail must be diametrically opposed? Those who do are in for a stunning surprise. The two have met … and the meeting apparently is good, and destined to get better. Driven by an urgent need to be relevant...
Video Marketing: Let the Message Fit the Moment
Digital Marketing Blog Orange County, awareness-builder, brand awareness, inbound marketing, marketing video, video marketingCrank out the marketing videos and throw them into the ring. So long as they’re touting your brand, they’re hitting the mark, right? Well, maybe. It’s entirely possible that they’re falling miles from the mark. How will marketers know...
The Plus Side of SEO
Digital Marketing Blog Orange County, conversion rate, conversion rate optimization, google plus, optimization, search engine optimizationWith search engine optimization getting the lion’s share of attention, another kind of optimization often remains hidden in the shadows; It shouldn’t be because it’s a critical. When all is said, and done, it’s the ultimate...
Is Your Website an Obstacle Course?
Digital Marketing Blog Orange County, CTA, marketing friction, website traffic, website visitorsThe good news is, most website visitors want to reach your intended destination. Whether that destination inspires them to make a purchase, fill out a form, or any of a dozen other objectives, brand-consumer goals often begin in...