Digital Marketing Orange County Blog

August 8, 2014

The King Who Conquered the Search Engines

  Content isn’t just king…it’s an all-powerful ruler on the march to new lands. The monarch’s expanding kingdom is the realm of searches once ruled by now-outmoded SEO techniques. Not that SEO has been pushed off the map. Far from...

August 1, 2014

Captain Your Crew to Greater Achievements

  People talk to their pets, their flowers, their phones, and occasionally their kids. So why aren’t company captains chatting it up more with their staff? The Bounty still might be sailing if its leader had better social skills....

July 11, 2014

Prepare Your Mobile Location Data for Takeoff

  Location data is lighting up the marketing world in a big way. Facebook, Google, Yelp, Instagram, Groupon, Twitter, etc., now offer apps with location data features– with good reason.  Mobile location data is a proven...

June 27, 2014

Open This Toolbox for Social Media Success

  Marketing your brand with social media is only one part of the success picture. You also need to know how you stack up after all your energy has been expended. Is all that grueling effort paying off? Don’t look to your legions...

June 20, 2014

Is Your Public Relations New Age or Stone Age?

  Everything evolves. Even Public Relations. PR practices of even a decade ago belong in the Stone Age. Things move that fast. Look at new age public relations, and you’ll see a completely different beast.   A time traveler...

June 13, 2014

The New Success Blend for Brands

  Online, offline, inline … from a marketing perspective, it’s all supremely important these days. That’s because brands capture the best results when advertisers implement a mixed bag of marketing approaches. TV, print, website,...

May 30, 2014

Are You Giving Away the Deed to Your Data?

    Free ocean view homes along the California Gold Coast! First come, first served. According to the latest statistical research, the probability of this occurrence is approximately a gazillion-to-one. Most homeowners aren’t...

May 23, 2014

Put Your Social Media Contest on the Right Road

Social Media Contests Done Right.   Is your brand holding a contest via Twitter, Facebook, or any of the other million-and-one social media channels? Great! Social media contests are fast becoming a prime source of widespread...

May 9, 2014

Bust Out of the Blog Fog

Congratulations! Your brand marketing blog is now hovering in cyberspace, poised to rock the internet. From this resource will come a torrent of wisdom, news, views, tips of the trade, and every other conceivable form of digital...

April 25, 2014

Lights, Camera, Tweet!

Everything changes. It’s the law of life. And now that law is being applied magnificently to Twitter profiles. Thanks to these changes, both brand marketers and the general public will be able to make a bigger personal impression than...

April 11, 2014

Engagement Metrics Soon to Take Center Stage

  Only conversion rates are more important to brand marketers than this revealing metric. Can you guess what the mystery measurement is? If you said engagement rate, you’re right on the money. ExactTarget reports that this metric...

April 7, 2014

Taming Big Data

  Big Data – everyone in the known universe has heard the term. In a nutshell, it means endless quantities of information far too large to manage using conventional methods. So you can rule counting out loud right from the get go....

March 28, 2014

Keep Them Glued With Sticky Content

Reaching your online pages is one thing. Staying there is another. One thing is certain, however. Your digital content won’t trigger the mandatory ‘wow’ response unless it makes the right impression… The kind of impression that makes...

March 21, 2014

It’s Time to Connect with the Pin Heads

It boasts 70 million users. And the numbers are rising daily.  No question about it. Pinterest is the destination for throngs of online visitors. Easy navigation and a clean interface have made it all but irresistible. But there’s more...

March 7, 2014

WHICH SEO STRATEGIES BELONG IN YOUR PLAYBOOK?

It’s generally not a good idea to draw straws or play guessing games when it comes to selecting SEO strategies. The stakes are just too high. So which one does a well-meaning brand marketer implement? Well, actually there are three SEO...

December 30, 2013

Where Does Your Brand Stand in Social Circles?

  Friends are more than the people you hang with. They’re also the shapers of your opinions … especially opinions related to buy decisions. At least, that’s the story told by statistics. According to research, approximately 80% of...

December 20, 2013

It’s Who You Know

    As a brand marketer aiming for B2B success, you better know the right people. This doesn’t mean get in good with high-powered business execs, celebrities, and political figures. (Although it couldn’t hurt.) The folks you...

December 13, 2013

Next Level Content Marketing

  Are you spending more advertising dollars on content marketing, but not going as far as you’d like to? Would you like to get more mileage out of your investment but don’t know how? If you answered ‘yes’ to either of these...

December 6, 2013

Tailored Tweets Now Available to Brand Marketers

    Not very long ago, Twitter depended on limited internal user data to tweet targeted brand messaging to consumers. But those limitations have all but vanished thanks to Twitter’s introduction of Tailored Audiences. In a...

November 27, 2013

Brand Marketers Still Need the Snail

        As the world spins toward 2014, high tech marketing methods are firmly established as the way to reach modern consumers. Or are they? Guess what’s still moving briskly and proudly through the marketing...

November 22, 2013

Is Your Brand Marketing Cold Enough?

      With brand marketing and content ruling the advertising universe, the old-school cold call has plummeted on the popularity charts. But don’t unplug those phones just yet. According to research conducted by...

November 15, 2013

Marketers Launch Insta-Brand

  Once upon a time, Instagram was a popular online hangout for photo-sharing friends. But, as with virtually all other high-traffic destinations, sooner or later marketers will ease their foot through the door. True to form, brand...

November 8, 2013

The Holiday Rush is on for Brand Marketers

    A correction is needed right off the bat. The holidays are NOT around the corner. They’re here! At least, they’re center stage for brand marketers. That’s because the first half of November is the crucial period…the time...

November 1, 2013

The Start of a Banner Blitz?

  OK, you’re itching to buy a new mega two-story SUV. Or a pair of bright green, fluorescent toe-tappin’ dance shoes. Or a turbo toothbrush. So you unleash a Google search for info about your chosen brand. Then the amazing...

October 25, 2013

Facebook Has Something to Hide

Now you see it. Now you don’t. Or you might at a later date. It all depends. That’s the story with Facebook’s newest modification of their news feed ads. Here’s how it works: Ads touting products and services unpopular with users now...

October 18, 2013

Are You a Nowhere Brand in Nowhere Land?

How important is SEO to your business? Consider this – the vast majority of info-hunters restrict their clicks to websites listed on page one of Google, Bing, or Yahoo. Nothing beyond this threshold matters. All of which means, if...

October 11, 2013

Is Google SSL Really Putting Safety First?

We all can breathe a lot easier. The web is safer than it’s ever been for seekers of information. Credit: Google. Recently, the Big G overhauled certain components of its popular search process. Thanks to the modifications, all web...

October 4, 2013

B2B Email Seen Through a Crystal Ball

Predicting the weather is hard enough. But charting the future of B2B email is a colossal guessing game at best. The task is compounded by all the variables rushing onto the scene – social, mobile, dynamic content. Still, many brand...

September 27, 2013

Encrypted Searches…More Than Meets the Eye?

It was destined to happen sooner or later. Google finally has erected the long-awaited brick wall between website owners and users. The wall, of course, is encrypted searches. Recently implemented, encrypted searches block all keyword...

September 20, 2013

Get More Mileage from Less Data

  You say you’re not a scientist wise in the ways of Big Data? No problem. There’s help for those of us who are informationally challenged. And the help goes by the name ‘small data’. That’s right. Just when everyone was getting ready...

September 13, 2013

Hunting for Leads? Drive Them into the Open.

  For brand marketers, it’s easier to find Waldo in a pitch black cave than locate quality leads. They’re out there, alright. But they’re often hidden. And it’s up to brand marketers to drive them out into the open. To that end, here...

September 6, 2013

Create a More Appetizing Facebook Promotion

Facebook promotions are all the rage in the brand marketing world, and for good reason. Not only do those contests and sweepstakes reel in a swarm of new fans, they help re-establish ties with existing ones. Fans, of course, are far...

August 30, 2013

Break Free of the Infographic Jam

<![endif]–> Move over videos. There’s a new visual presence making major online noise. Known as infographics, these visual messengers pack whole lot of content into a small, readily-understood space.  Not surprisingly,...

August 23, 2013

Tablets Trounce Desktops in CPC Finals!

In a fierce battle to the finish, The Tablets have soundly defeated The Desktops in this year’s CPC finals. The victory represents a milestone in the short history of tablets, which scored a cost-per-click 1.7% higher than the veteran...

August 19, 2013

Mobile Marketing Gets Pushy With Customers

    The results are staggering. Businesses will pour $10.46 billion into mobile marketing this year. And that’s just in the United States! The annual infusion of dollars will jump to $20 billion by 2015. But wait, there’s...

August 9, 2013

How Brand Marketers Can Win Round Two

Your brand has just been stung by a left hook. Some disgruntled upstart has jumped into Facebook and pummeled your reputation with negative comments. More follow. And the trickle threatens to become a full-blown storm.   You’re...

August 2, 2013

Invasion of the Tablets

Invasion of the Tablets… Prepare Your Website Before It’s Too Late!  Just when you had everything running perfectly with your website, along come smartphones demanding that you make some changes so that your online brand marketing is...

July 26, 2013

Don’t Become the Invisible Brand

Any brand marketer may still be thinking laptop and desktop is missing the boat by a mile. As the popularity of mobile devices continues to soar, consumers increasingly are using iPhones and Androids to access updates and other info...

July 19, 2013

Get More Mileage Out of Content Marketing

There’s a whole lotta sharin’ going on out there in web space. Videos, news, articles. The list is endless. So are the channels utilized to carry out all the sharing. But the wave of generosity is not limited to users, fans, and...

July 5, 2013

The Long and Short of Video Marketing

How long will a consumer look at a banner ad? Thirty seconds? Ten seconds? Five? Answer: None of the above. The average time a person will fix his or her eyeballs on a banner ad is a staggering — three seconds. That’s it. After...

June 28, 2013

The New Link for B2B Marketing

Brand marketers throughout the world have been scoring major points with consumers recently, thanks to the skyrocketing use of social media channels. Indeed, destinations such as Facebook are showing irrepressible muscle when it comes...

June 21, 2013

Tracking Consumers Down the ROI Road

From the first impression your brand makes to that glorious moment when a purchase is transacted, consumers typically journey down a path of critical advertising touch points. Determining which touch point contributes what to a sale is...

June 14, 2013

Give Your Website Mobile Magnetism

You already know that more and more people are connecting to websites via mobile devices. But were you aware that an overwhelming majority of users would feel less inclined to re-visit a site that lacked mobile friendliness? Given this...

May 31, 2013

Get Your Brand Spotted by Media Radar

Whether you want your brand noticed by traditional or digital media, it’s easy to get lost in the Forbidden Forest of competing brands all vying for public attention. Somehow, some way, your business must grab the attention and the...

May 24, 2013

Does Your Brand Have Enough Charisma?

Remember the person voted most likely to succeed? In all probability, this future VIP was overflowing with charisma. The same principle comes into play with brands. Those most likely to succeed usually will be irresistibly charismatic....