Digital Marketing Orange County Blog

November 21, 2014

Content Rules with Even Greater Force

Once upon a time, content was king. Then it got nudged onto the edge of the throne (but not all the way off) by a slew of unusual and shady practices believed to enhance SEO value. Now, thanks to the implementation of Google’s updated...

November 14, 2014

The Epic Tale of SuperBrand

It’s true. Your brand can fly. But you’ll have to help it along with a fantastic, riveting story that captures the hearts and minds of consumers. Indeed, telling the right tale can turn a good product into a SuperBrand. With its...

November 7, 2014

Tie the Knot with Customers

It’s one thing to bring customers to your doorstep. It’s quite another to tie the knot with them. Not surprisingly, customer retention is more than a process of offering products that score high on the wow meter. Along with...

October 24, 2014

Push the Buzz Button Without Social Media

Before the onslaught … before the proliferation of social sites … conversations were limited to direct interactions between people. Often the chatter took place in live situations, with telephonic communications capturing the...

October 17, 2014

Does Your Brand Say ‘Trust Me’?

Consumers generally won’t spend their hard-earned money on a brand unless the product says loud and clear, “you can trust me.” For consumers, gaining trust boils down to three essentials: Protection of Privacy – Crucial in the...

October 10, 2014

Marketing: Now Playing on the Small Screen

  Wide-screen was once the way to go. From mega-colossal movie experiences to flat screen TVs with wall-size dimensions, bigger was definitely considered better. But, this ideology may no longer be relevant for brand marketers keen on...

October 3, 2014

Small Businesses are Big on Social

If you’re a small business (fewer than 100 employees), congratulations on your greater sociability. Research firm BIA/Kelsey has recently revealed that 74.5% of small and medium-size businesses use social media to promote their...

September 26, 2014

Which Way Are the Web Winds Blowing?

Just when brand marketers think they have the internet figured out, here comes a blizzard of new trends. So adjustment is made. Adaptation takes place. But the second marketers get settled in and comfortable with the new realities, the...

September 19, 2014

The Magical Marketing Box

It sits atop televisions in select households. And it reveals a great deal about those watching the tube. The name of the magic box is Audience Select. Offered by Time Warner Cable (TWC) Media, the breakthrough device provides...

September 12, 2014

Brand Marketers Need the Best of Both Worlds

Nowadays, the marketing universe essentially consists of two worlds – the digital and the traditional. Popular thinking once held that consumers, especially younger ones, were flocking to the digital sphere and abandoning long-standing...

September 5, 2014

Bring More Buzz to Your Brand

TV, collateral, digital content … they all have tremendous power to connect with customers. However, even the mightiest of these channels can’t hold a candle to what is undoubtedly the greatest consumer convincer in the known universe...

August 29, 2014

Is Your Brand Sailing Without a Compass?

Before the copy. Before the design. Before the media buys… Brand marketers must pull this tool out of their supply box. The tool is research. And without it, you’re moving in the dark, playing guessing games with your marketing budget....

August 22, 2014

Is Your Website Capturing Enough Leads?

Websites have many functions. And if you’re a B2B marketer, one of those functions is lead- generation. After all, you can’t sell ‘em unless you bring ‘em. Would you like to capture more leads? Of course you would. And websites offer...

August 15, 2014

Are You Digging in the Right Spots?

How can marketers know if they’re making sound decisions or going astray? Research can provide a wealth of clues. But, of course, there are a million ways to dig for the prized research data. Unfortunately, none of them will lead to a...

August 8, 2014

The King Who Conquered the Search Engines

Content isn’t just king…it’s an all-powerful ruler on the march to new lands. The monarch’s expanding kingdom is the realm of searches once ruled by now-outmoded SEO techniques. Not that SEO has been pushed off the map. Far from it....

August 1, 2014

Captain Your Crew to Greater Achievements

People talk to their pets, their flowers, their phones, and occasionally their kids. So why aren’t company captains chatting it up more with their staff? The Bounty still might be sailing if its leader had better social skills. How...

July 11, 2014

Prepare Your Mobile Location Data for Takeoff

Location data is lighting up the marketing world in a big way. Facebook, Google, Yelp, Instagram, Groupon, Twitter, etc., now offer apps with location data features– with good reason.  Mobile location data is a proven powerhouse...

June 20, 2014

Is Your Public Relations New Age or Stone Age?

Everything evolves. Even Public Relations. PR practices of even a decade ago belong in the Stone Age. Things move that fast. Look at new age public relations, and you’ll see a completely different beast. A time traveler from the year...

June 13, 2014

The New Success Blend for Brands

Online, offline, inline … from a marketing perspective, it’s all supremely important these days. That’s because brands capture the best results when advertisers implement a mixed bag of marketing approaches. TV, print, website, social...

May 30, 2014

Are You Giving Away the Deed to Your Data?

Free ocean view homes along the California Gold Coast! First come, first served. According to the latest statistical research, the probability of this occurrence is approximately a gazillion-to-one. Most homeowners aren’t in the habit...

May 23, 2014

Put Your Social Media Contests on the Right Road

Social Media Contests Done Right. Is your brand holding a contest via Twitter, Facebook, or any of the other million-and-one social media channels? Great! Social media contests are fast becoming a prime source of widespread brand...

May 9, 2014

Break Out of Your Blog Fog

Congratulations! Your brand marketing blog is now hovering in cyberspace, poised to rock the internet. From this resource will come a torrent of wisdom, news, views, tips of the trade, and every other conceivable form of digital...

April 25, 2014

Twitter’s Trying Something New

Everything changes. It’s the law of life. And now that law is being applied magnificently to Twitter profiles. Thanks to these changes, both brand marketers and the general public will be able to make a bigger personal impression than...

April 7, 2014

Taming The Big Data Beast

Big Data – everyone in the known universe has heard the term. In a nutshell, it means endless quantities of information far too large to manage using conventional methods. So you can rule counting out loud right from the get go. As...

March 28, 2014

Keep Consumers Glued With Sticky Content

Reaching your online pages is one thing. Staying there is another. One thing is certain, however. Your digital content won’t trigger the mandatory ‘wow’ response unless it makes the right impression… The kind of impression that makes...

March 21, 2014

It’s Time to Market to the Pin Heads

It boasts 70 million users. And the numbers are rising daily.  No question about it. Pinterest is the destination for throngs of online visitors. Easy navigation and a clean interface have made it all but irresistible. But there’s more...

March 7, 2014

Which SEO Strategies Belong in Your Playlist?

It’s generally not a good idea to draw straws or play guessing games when it comes to selecting SEO strategies. The stakes are just too high. So which one does a well-meaning brand marketer implement? Well, actually there are three SEO...

February 11, 2014

Sharpening the Picture with Integrated Marketing

Simply, shocking. According to a recent report generated by Econsultancy and Adobe, a mere 12% of companies utilize integrated marketing. Many more dabble, of course. But that’s not the same as doing a thorough job. Without a truly...

January 31, 2014

Brand Marketers — What Tale Will Your Brand Tell?

Just when PR folks thought they had everything in hand … just when the machine was humming along smoothly with the tried and true methods of connecting with the public… Along comes a whole new approach to reaching your audience.  Well,...

January 3, 2014

Can Your Content Marketing Fly With the Hummingbird?

Google’s update known as ‘hummingbird’ is going to have a major impact on content marketing. Don’t protest that you haven’t seen any changes yet. The update will be making a big splash in the web world. Reports indicate the hummingbird...

December 30, 2013

Where Does Your Brand Stand in Social Circles?

Friends are more than the people you hang with. They’re also the shapers of your opinions … especially opinions related to buy decisions. At least, that’s the story told by statistics. According to research, approximately 80% of...

December 20, 2013

In Marketing, Who You Know is What You Are

As a brand marketer aiming for B2B success, you better know the right people. This doesn’t mean get in good with high-powered business execs, celebrities, and political figures. (Although it couldn’t hurt.) The folks you must know like...

December 13, 2013

Content Marketing Made Miraculous

Are you spending more advertising dollars on content marketing, but not going as far as you’d like to? Would you like to get more mileage out of your investment but don’t know how? If you answered ‘yes’ to either of these questions,...

December 6, 2013

Tailored Tweets Now Available to Brand Marketers

Not very long ago, Twitter depended on limited internal user data to tweet targeted brand messaging to consumers. But those limitations have all but vanished thanks to Twitter’s introduction of Tailored Audiences. In a nutshell,...

November 27, 2013

Brand Marketers Still Need the Snail

As the world spins toward 2014, high tech marketing methods are firmly established as the way to reach modern consumers. Or are they? Guess what’s still moving briskly and proudly through the marketing universe. If you said good ol’...

November 22, 2013

Is Your Brand Marketing Cold Enough?

With brand marketing and content ruling the advertising universe, the old-school cold call has plummeted on the popularity charts. But don’t unplug those phones just yet. According to research conducted by DiscoverOrg, high-touch phone...

November 15, 2013

Marketers Launch Insta-Brand

Once upon a time, Instagram was a popular online hangout for photo-sharing friends. But, as with virtually all other high-traffic destinations, sooner or later marketers will ease their foot through the door. True to form, brand...

November 8, 2013

The Holiday Rush is on for Brand Marketers

A correction is needed right off the bat. The holidays are NOT around the corner. They’re here! At least, they’re center stage for brand marketers. That’s because the first half of November is the crucial period…the time to light up...

November 1, 2013

The Start of a Brand Banner Blitz?

OK, you’re itching to buy a new mega two-story SUV. Or a pair of bright green, fluorescent toe-tappin’ dance shoes. Or a turbo toothbrush. So you unleash a Google search for info about your chosen brand. Then the amazing happens. A...

October 25, 2013

Facebook Has Something to Show, Marketers.

Now you see it. Now you don’t. Or you might at a later date. It all depends. That’s the story with Facebook’s newest modification of their news feed ads. Here’s how it works: Ads touting products and services unpopular with users now...

October 11, 2013

Is Google SSL Really Putting Safety First?

We all can breathe a lot easier. The web is safer than it’s ever been for seekers of information. Credit: Google. Recently, the Big G overhauled certain components of its popular search process. Thanks to the modifications, all web...

October 4, 2013

B2B Email Seen Through a Crystal Ball

Predicting the weather is hard enough. But charting the future of B2B email is a colossal guessing game at best. The task is compounded by all the variables rushing onto the scene – social, mobile, dynamic content. Still, many brand...

September 27, 2013

Encrypted Searches…More Than Meets the Eye?

It was destined to happen sooner or later. Google finally has erected the long-awaited brick wall between website owners and users. The wall, of course, is encrypted searches. Recently implemented, encrypted searches block all keyword...

September 20, 2013

Get More Mileage from Less Data

  You say you’re not a scientist wise in the ways of Big Data? No problem. There’s help for those of us who are informationally challenged. And the help goes by the name ‘small data’. That’s right. Just when everyone was getting ready...

September 13, 2013

Hunting for Leads? Drive Them into the Open.

  For brand marketers, it’s easier to find Waldo in a pitch black cave than locate quality leads. They’re out there, alright. But they’re often hidden. And it’s up to brand marketers to drive them out into the open. To that end, here...

September 6, 2013

Create a More Appetizing Facebook Promotion

Facebook promotions are all the rage in the brand marketing world, and for good reason. Not only do those contests and sweepstakes reel in a swarm of new fans, they help re-establish ties with existing ones. Fans, of course, are far...

August 30, 2013

Break Free of the Infographic Traffic.

Move over videos. There’s a new visual presence making major online noise. Known as infographics, these visual messengers pack whole lot of content into a small, readily-understood space.  Not surprisingly, brand marketers have latched...

August 23, 2013

Tablets Trounce Desktops in CPC Finals!

In a fierce battle to the finish, The Tablets have soundly defeated The Desktops in this year’s CPC finals. The victory represents a milestone in the short history of tablets, which scored a cost-per-click 1.7% higher than the veteran...