Digital Marketing Orange County Blog
Doing the Digital Dance
Digital Marketing Blog Orange CountyBranding pros of every stripe are dancing to the beat of digital marketing. How powerful is the rhythm? You can get an idea from the results of the 2015 Digital Trends Report issued by Adobe and Econsultancy. The report surveyed over...
Does Your Brand Have a Digital Deficiency?
Digital Marketing Blog Orange CountyVirtually every brand boasts an online presence. But being there isn’t the same as being known. In fact, most brands are woefully underexposed. The likely reason? — digital deficiency. Digital deficiency stems from a failure to...
What Belongs in the Brand Builder’s Toolbox?
Digital Marketing Blog Orange CountyHave you checked your digital toolbox lately? If not, you may be shy a few items – items that can go a long way to building your brand. While the list of available tools could reach the moon, marketers should at least have a few go to...
How Personal Should Your Brand Get?
Digital Marketing Blog Orange CountyMost brand marketers agree that personalization facilitates strong customer connections and lays the groundwork for conversions down the road. But personalization covers a spectrum of levels, from ‘Hey there, Mr. or Ms. So and So’ to...
Decipher the Content Code
Digital Marketing Blog Orange CountyHow does a brand marketer know what kind of content will resonate with customers? Guesswork? Instinct? Drawing straws? Use those, and watch your bottom line shrivel. Along with your prospects for advancement. If you’re serious about...
Brands Must Put the Pieces Together
Digital Marketing Blog Orange CountyFor a long, long time, brands have been conveniently compartmentalized. In one corner was sales, another marketing, and yet another customer care. This fragmented structure worked splendidly for many years, as each division pursued its...
Pump Up the Volume of Your Brand Message
Digital Marketing Blog Orange CountyYou’ve tried it all – video, social media, print, broadcast, and more. But no matter which road you take, you’re still fighting to get your brand message heard above the cacophony of marketing noise. No doubt, you’ve pinned the blame...
Brand Marketers Invited to Opportunity Feast
Digital Marketing Blog Orange CountyGlance anywhere across the marketing landscape, and you’ll see more than change – you’ll see a feast of new opportunities. Here are three that hold particular promise for brand marketers everywhere in the known universe. The Trust...
Trending Tactics 101
Digital Marketing Blog Orange CountyWho creates a trend … marketers or consumers? Opinions vary widely on this matter. Some marketers believe they’re the sole authors of a brand’s unstoppable popularity. Others, credit the good folks plunking down their cash for a...
Can Your Brand Pass the Holiday Trend Test?
Digital Marketing Blog Orange CountySeveral major marketing trends are playing a key role in the 2014 holiday season. Do you know how many of them your brand is plugged into? The following trend list culled from an Experian Marketing Services survey will reveal how well...
Market Research: The Antidote to Rude Awakenings
Digital Marketing Blog Orange CountyIf Sony Pictures had conducted market research for ‘The Interview’, they’d have been ready for the onslaught of objections-turned-threats that forced them to yank the movie from theaters. And they’d have saved themselves a truckload of...
The Bionic Brand … And Why You Need It
Digital Marketing Blog Orange CountyHalf-human, half-technology. It is the ultimate power in the marketing universe. It’s the bionic brand! The bionic brand syncs two realities of contemporary marketing: People are diving into the rapidly-expanding selection of...
Where the Big Ad Bucks are Flowing
Digital Marketing Blog Orange CountyThere’s no stopping those advertising dollars once they start flowing. And flow they must. As 2014 draws to a close, the mighty greenback is flowing in more different directions than ever. Credit the ever-increasing number of marketing...
Goldilocks Promotions Bring Hope to Brands
Digital Marketing Blog Orange CountyIf you’re fond of over-promoting your brand, it’s time to reconsider. Nobody likes a showoff. And one of those nobodies is a somebody named Facebook. To counteract the relentless over-promoter, the social media behemoth recently...
Content Rules with Even Greater Force
Digital Marketing Blog Orange CountyOnce upon a time, content was king. Then it got nudged onto the edge of the throne (but not all the way off) by a slew of unusual and shady practices believed to enhance SEO value. Now, thanks to the implementation of Google’s updated...
The Epic Tale of SuperBrand
Digital Marketing Blog Orange CountyIt’s true. Your brand can fly. But you’ll have to help it along with a fantastic, riveting story that captures the hearts and minds of consumers. Indeed, telling the right tale can turn a good product into a SuperBrand. With its...
Tie the Knot with Customers
Digital Marketing Blog Orange CountyIt’s one thing to bring customers to your doorstep. It’s quite another to tie the knot with them. Not surprisingly, customer retention is more than a process of offering products that score high on the wow meter. Along with...
Creating Brand Videos for the World’s Ultimate Theater
Digital Marketing Blog Orange CountyThe popularity of online videos has soared in recent years. But the arena is not limited to amateurs hoping to leave their footprint in cyberspace. Brand marketers have been getting into the video act in a very big way. Not...
Push the Buzz Button Without Social Media
Digital Marketing Blog Orange CountyBefore the onslaught … before the proliferation of social sites … conversations were limited to direct interactions between people. Often the chatter took place in live situations, with telephonic communications capturing the...
Does Your Brand Say ‘Trust Me’?
Digital Marketing Blog Orange CountyConsumers generally won’t spend their hard-earned money on a brand unless the product says loud and clear, “you can trust me.” For consumers, gaining trust boils down to three essentials: Protection of Privacy – Crucial in the...
Marketing: Now Playing on the Small Screen
Digital Marketing Blog Orange CountyWide-screen was once the way to go. From mega-colossal movie experiences to flat screen TVs with wall-size dimensions, bigger was definitely considered better. But, this ideology may no longer be relevant for brand marketers keen on...
Small Businesses are Big on Social
Digital Marketing Blog Orange CountyIf you’re a small business (fewer than 100 employees), congratulations on your greater sociability. Research firm BIA/Kelsey has recently revealed that 74.5% of small and medium-size businesses use social media to promote their...
Which Way Are the Web Winds Blowing?
Digital Marketing Blog Orange CountyJust when brand marketers think they have the internet figured out, here comes a blizzard of new trends. So adjustment is made. Adaptation takes place. But the second marketers get settled in and comfortable with the new realities, the...
The Magical Marketing Box
Digital Marketing Blog Orange CountyIt sits atop televisions in select households. And it reveals a great deal about those watching the tube. The name of the magic box is Audience Select. Offered by Time Warner Cable (TWC) Media, the breakthrough device provides...
Brand Marketers Need the Best of Both Worlds
Digital Marketing Blog Orange CountyNowadays, the marketing universe essentially consists of two worlds – the digital and the traditional. Popular thinking once held that consumers, especially younger ones, were flocking to the digital sphere and abandoning long-standing...
Bring More Buzz to Your Brand
Digital Marketing Blog Orange CountyTV, collateral, digital content … they all have tremendous power to connect with customers. However, even the mightiest of these channels can’t hold a candle to what is undoubtedly the greatest consumer convincer in the known universe...
Is Your Brand Sailing Without a Compass?
Digital Marketing Blog Orange CountyBefore the copy. Before the design. Before the media buys… Brand marketers must pull this tool out of their supply box. The tool is research. And without it, you’re moving in the dark, playing guessing games with your marketing budget....
Is Your Website Capturing Enough Leads?
Digital Marketing Blog Orange CountyWebsites have many functions. And if you’re a B2B marketer, one of those functions is lead- generation. After all, you can’t sell ‘em unless you bring ‘em. Would you like to capture more leads? Of course you would. And websites offer...
Are You Digging in the Right Spots?
Digital Marketing Blog Orange CountyHow can marketers know if they’re making sound decisions or going astray? Research can provide a wealth of clues. But, of course, there are a million ways to dig for the prized research data. Unfortunately, none of them will lead to a...
The King Who Conquered the Search Engines
Digital Marketing Blog Orange CountyContent isn’t just king…it’s an all-powerful ruler on the march to new lands. The monarch’s expanding kingdom is the realm of searches once ruled by now-outmoded SEO techniques. Not that SEO has been pushed off the map. Far from it....
Captain Your Crew to Greater Achievements
Digital Marketing Blog Orange CountyPeople talk to their pets, their flowers, their phones, and occasionally their kids. So why aren’t company captains chatting it up more with their staff? The Bounty still might be sailing if its leader had better social skills. How...
Is Your Brand Plugged Into the Millennial Mindset?
Digital Marketing Blog Orange CountyWhile engagement always has been near the top of the marketing priority list, grabbing hearts and minds is particularly important when reaching for Millennials. This group, designated as those between the ages of 18-32, is seeing a...
If You Can’t Stretch Your Dollars, Stretch Your Content
Digital Marketing Blog Orange CountyMost small to medium-sized businesses lack Microsoft-size marketing budgets. So how will these humbler players supply the content-hungry demands of consumers? Ignoring the content phenomenon while clinging to outmoded, budget-friendly...
Brand Wows Consumers with the Sofa You Can’t Sit On
Digital Marketing Blog Orange CountyWith a press of a button, a sofa appears in your living room. So will a table, chair, lamp, nightstand, and a million-and-one other popular home furnishings. But don’t try sitting on that cushy sofa, or setting fine Chinaware on the...
Prepare Your Mobile Location Data for Takeoff
Digital Marketing Blog Orange CountyLocation data is lighting up the marketing world in a big way. Facebook, Google, Yelp, Instagram, Groupon, Twitter, etc., now offer apps with location data features– with good reason. Mobile location data is a proven powerhouse...
Open This Toolbox for Social Media Marketing Success
Digital Marketing Blog Orange CountyMarketing your brand with social media is only one part of the success picture. You also need to know how you stack up after all your energy has been expended. Is all that grueling effort paying off? Don’t look to your legions of fans...
Is Your Public Relations New Age or Stone Age?
Digital Marketing Blog Orange CountyEverything evolves. Even Public Relations. PR practices of even a decade ago belong in the Stone Age. Things move that fast. Look at new age public relations, and you’ll see a completely different beast. A time traveler from the year...
The New Success Blend for Brands
Digital Marketing Blog Orange CountyOnline, offline, inline … from a marketing perspective, it’s all supremely important these days. That’s because brands capture the best results when advertisers implement a mixed bag of marketing approaches. TV, print, website, social...
Why Brand Marketers Should Opt for the Mighty Snail
Digital Marketing Blog Orange CountyWhat’s the latest way to boost your brand marketing muscle? A futuristic e-commerce platform? A must-have social media app? Nope. You’re way off. The marketing miracle is none other than that which arrives from the fingertips of your...
Are You Giving Away the Deed to Your Data?
Digital Marketing Blog Orange CountyFree ocean view homes along the California Gold Coast! First come, first served. According to the latest statistical research, the probability of this occurrence is approximately a gazillion-to-one. Most homeowners aren’t in the habit...
Put Your Social Media Contests on the Right Road
Digital Marketing Blog Orange CountySocial Media Contests Done Right. Is your brand holding a contest via Twitter, Facebook, or any of the other million-and-one social media channels? Great! Social media contests are fast becoming a prime source of widespread brand...
Effective Email Marketing – Where’s Your Campaign Headed?
Digital Marketing Blog Orange CountyIs Your Email Marketing Campaign Getting the Green Light? Where is your email marketing campaign actually going? You’ve probably noticed that snail-mailboxes and email in-boxes differ in one very important respect – the former doesn’t...
Break Out of Your Blog Fog
Digital Marketing Blog Orange CountyCongratulations! Your brand marketing blog is now hovering in cyberspace, poised to rock the internet. From this resource will come a torrent of wisdom, news, views, tips of the trade, and every other conceivable form of digital...
Mobile Local Advertising Triggers a Spending Frenzy
Digital Marketing Blog Orange CountyAnybody inhabiting planet earth knows about the soaring popularity of mobile devices. Brand marketers certainly are clued in. And they’re doing something about it. In 2013, revenues from mobile local advertising swelled to $2.9...
Twitter’s Trying Something New
Digital Marketing Blog Orange CountyEverything changes. It’s the law of life. And now that law is being applied magnificently to Twitter profiles. Thanks to these changes, both brand marketers and the general public will be able to make a bigger personal impression than...
Is Your Content Marketing Pointed in the Right Direction?
Digital Marketing Blog Orange CountyContent marketing basically has two directions to go: to consumers or to businesses. Each customer type occupies a different zone in the commercial sphere. So don’t expect one hand-dandy, all-purpose content marketing strategy to do...
Engagement Metrics Soon to Take Center Stage in Marketing
Digital Marketing Blog Orange CountyOnly conversion rates are more important to brand marketers than this revealing metric. Can you guess what the mystery measurement is? If you said engagement rate, you’re right on the money. ExactTarget reports that this metric is the...
Taming The Big Data Beast
Digital Marketing Blog Orange CountyBig Data – everyone in the known universe has heard the term. In a nutshell, it means endless quantities of information far too large to manage using conventional methods. So you can rule counting out loud right from the get go. As...
Keep Consumers Glued With Sticky Content
Digital Marketing Blog Orange CountyReaching your online pages is one thing. Staying there is another. One thing is certain, however. Your digital content won’t trigger the mandatory ‘wow’ response unless it makes the right impression… The kind of impression that makes...
It’s Time to Market to the Pin Heads
Digital Marketing Blog Orange CountyIt boasts 70 million users. And the numbers are rising daily. No question about it. Pinterest is the destination for throngs of online visitors. Easy navigation and a clean interface have made it all but irresistible. But there’s more...
Brand Marketing – Knowing the Good, the Bad, and the Ugly.
Digital Marketing Blog Orange CountyCustomers and prospects are talking about you. Maybe a great deal. Much of the chatter is zooming through the online pipeline. And, like it or not, everything flowing through cyberspace may not be rosy. Some – maybe a lot – will be on...
Which SEO Strategies Belong in Your Playlist?
Digital Marketing Blog Orange CountyIt’s generally not a good idea to draw straws or play guessing games when it comes to selecting SEO strategies. The stakes are just too high. So which one does a well-meaning brand marketer implement? Well, actually there are three SEO...
Sharpening the Picture with Integrated Marketing
Digital Marketing Blog Orange CountySimply, shocking. According to a recent report generated by Econsultancy and Adobe, a mere 12% of companies utilize integrated marketing. Many more dabble, of course. But that’s not the same as doing a thorough job. Without a truly...
And Today’s Marketing Forecast Is… Video Marketing!
Digital Marketing Blog Orange CountyAnd Today’s Marketing Forecast is … Digital video marketing is reaching audiences with greater and greater accuracy. Nevertheless, there’s always room for the next breakthrough technique or innovative approach. For brand marketers...
Brand Marketers — What Tale Will Your Brand Tell?
Digital Marketing Blog Orange CountyJust when PR folks thought they had everything in hand … just when the machine was humming along smoothly with the tried and true methods of connecting with the public… Along comes a whole new approach to reaching your audience. Well,...
In the Spotlight – You’re a Brand Marketer!
Digital Marketing Blog Orange CountyIn the Spotlight – You’re A Brand Marketer! Wowed by a brand or a business? Proclaim your enthusiasm with a snappy review seen by the entire online world. Credit goes to sites like Yelp for making such widespread...
How Can Your Brand Marketing Escape the Garbage Heap?
Digital Marketing Blog Orange CountyHow easy is it to make unwanted emails just go away? As easy as pressing the spam or unsubscribe button — actions that many of us routinely perform with the greatest of glee. Not only does this decisive rejection rid us of...
For Digital Displays, Actions Speak Louder Than Clicks
Digital Marketing Blog Orange CountyPerformance marketing … is it something more than clicks? How do you keep score in the contemporary digital universe? Well, first of all, brand marketers have to think beyond the click and the cost-per-acquisition. Measuring the...
Can Your Content Marketing Fly With the Hummingbird?
Digital Marketing Blog Orange CountyGoogle’s update known as ‘hummingbird’ is going to have a major impact on content marketing. Don’t protest that you haven’t seen any changes yet. The update will be making a big splash in the web world. Reports indicate the hummingbird...
Where Does Your Brand Stand in Social Circles?
Digital Marketing Blog Orange CountyFriends are more than the people you hang with. They’re also the shapers of your opinions … especially opinions related to buy decisions. At least, that’s the story told by statistics. According to research, approximately 80% of...
In Marketing, Who You Know is What You Are
Digital Marketing Blog Orange CountyAs a brand marketer aiming for B2B success, you better know the right people. This doesn’t mean get in good with high-powered business execs, celebrities, and political figures. (Although it couldn’t hurt.) The folks you must know like...
Content Marketing Made Miraculous
Digital Marketing Blog Orange CountyAre you spending more advertising dollars on content marketing, but not going as far as you’d like to? Would you like to get more mileage out of your investment but don’t know how? If you answered ‘yes’ to either of these questions,...
Tailored Tweets Now Available to Brand Marketers
Digital Marketing Blog Orange CountyNot very long ago, Twitter depended on limited internal user data to tweet targeted brand messaging to consumers. But those limitations have all but vanished thanks to Twitter’s introduction of Tailored Audiences. In a nutshell,...
Brand Marketers Still Need the Snail
Digital Marketing Blog Orange CountyAs the world spins toward 2014, high tech marketing methods are firmly established as the way to reach modern consumers. Or are they? Guess what’s still moving briskly and proudly through the marketing universe. If you said good ol’...