Consider the elaborate marketing video – the one that pulls out all the stops. Music, lights, dancing, song, etc. Done right, this snappy, mega-production can electrify viewers and kick engagement levels way, way up. Many, if not most, brands, however, lack the budget, patience, and desire to carry out such a fancy dance. For them, commercial output is limited to …
Your Ultimate Digital Marketing Video Blueprint
They’re everywhere, and their numbers are growing on a global scale. In fact, brands and consumers depend on them for results. What is this all-important element? Answer: The Digital marketing video. If you’re anywhere online, you’re bound to spot ‘em. Increasingly, viewers are grabbing the almighty vid for information and insights. Brands readily feed this desire, providing robust product promotion …
Video Marketing: Let the Message Fit the Moment
Crank out the marketing videos and throw them into the ring. So long as they’re touting your brand, they’re hitting the mark, right? Well, maybe. It’s entirely possible that they’re falling miles from the mark. How will marketers know their aim was off? Because what will happen is absolutely nothing. Not a murmur or a whisper from the intended recipients. …
Striking Thumbnails and Other Video Marketing Tips
In video marketing, thumbnails play a much bigger role than you think. As every worthy brand marketer knows, content shouts loudest when it’s reliably searchable. If content catches the search engine eye, plenty of limelight is coming your way. If not, your next stop is oblivion. But text-based marketing matter isn’t the only kind energized by search engine optimization. Videos …