Direct Mail Portfolio

Every advertising medium has its advantages. When you have a relatively small and well defined target audience, as is frequently the case in business-to-business marketing, a direct mail campaign is often the best way to go. Here is why:

Databases today can be sort selected to reach the precise audience you want to reach. It goes beyond position and responsibility to pinpoint by geography, company size and other relevant factors. The more you can eliminate waste, the more you can afford to spend reaching your highest potential audience. The 40/40/20 rule of direct mail success claims that 40% of a mailing’s success comes from the list, 40% from the offer and 20% from the creative. We agree, but at the same time believe that if the list is not 100% on target, the other elements will have 0% impact.