Microsites Never Miss

Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the hunt. Others prefer instant results. Many others. For them, the microsite was created. The microsite is not a clone … Continue reading »

Awaken Your Landing Page with these Performance Boosters

Awaken Your Landing Page with these Performance Boosters

  It arguably is the high-value web page in your lineup. The crucial destination is, of course, the landing page. Ideally, it’s the most targeted page in the bunch. The place that thrusts web traffic to key points of interest. Like product pages or offers. Exactly where brand marketers want them to go. Consequently, the … Continue reading »

Create a Core Curriculum for Curious Customers

Create a Core Curriculum for Curious Customers

  Do people fly to your website yearning to learn everything possible about your brand? Cherish their thirst for knowledge. The eager visitors are flashing a major signal – inviting you to seize a golden opportunity. You now have an open door to their minds – and a chance to convert the curious into fiercely … Continue reading »

2 Incredibly Simple Shortcuts to SEO Improvement

2 Incredibly Simple Shortcuts to SEO Improvement

  SEO and digital marketing – a common blend in the digital world. Well-established would be an understatement. But well-established doesn’t mean well-executed. As with other big-time endeavors, trial-and-error, experience, research, and fine-tuning all lay the groundwork for SEO success. There’s a rub, however — all this takes time. True, it’s time well-invested. But what … Continue reading »

Success Steps for High-End Brand Marketing

Success Steps for High-End Brand Marketing

  It doesn’t matter if the product is a yacht, an exotic perfume, or something in between. High-end brands demand special treatment in the marketplace. Traditionally, they’ve received that treatment in conventional outlets such as print and display. Unfortunately, the ROI from these conventional resources is dwindling. Simultaneously, the ranks of online shoppers are swelling. … Continue reading »

A New Piece in the Retail Marketing Puzzle

A New Piece in the Retail Marketing Puzzle

  Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme.  Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce?  Why tamper with digital success?  Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. … Continue reading »

Why Email Belongs in Your Starting Lineup

Why Email Belongs in Your Starting Lineup

    Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important stranded on the sidelines? The reference here is to the fading status of email marketing. Make … Continue reading »

Digital Ad Spend: Where to Drop the Dollars

Digital Ad Spend: Where to Drop the Dollars

  A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay.   Far safer and more productive is budget prioritization. … Continue reading »

Better Keyword Connections in Three Winning Moves

Better Keyword Connections in Three Winning Moves

  In the realm of SEO, keywords make or break campaigns. Therefore, brand marketers must choose wisely when selecting this all-important verbiage. Knowing what maximizes reach is essential.   The first focal point is a brand’s field of prospects. Knowing who is conducting online searches, and what makes them tick is paramount. Frequently, brand marketers … Continue reading »

Turn Website Visitors into Smooth Navigators

Turn Website Visitors into Smooth Navigators

  Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go.   This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love … Continue reading »