Digital Marketing Orange County Blog
5 Stunning Advertisements from 2015
Digital Marketing Blog Orange CountyHave you seen any of these brilliant advertisements? Companies and advertising agencies are constantly striving to push the limit on creativity. Since being creative and original has become the norm, discovering brand new ways to...
Young Company Intern Spotlight: Elly Bannon
Digital Marketing Blog Orange CountyName: Elly Bannon Hometown: Mont Vernon, NH Spirit Animal: Unicorn. Your favorite thing about working at Young Company: Definitely the fun people, I feel like I am learning a lot! Also, being close to the...
Marketing on Snapchat with 3 Steps
Digital Marketing Blog Orange CountySnapchat has revolutionized social media today allowing individuals to view a moment into the lives of family members, old friends, and celebrities. More recently however, companies large and small have started utilizing the benefits...
Branding: How to Create Winning Content with Two U’s
Digital Marketing Blog Orange CountyWhen you come right down to it, what defines effective online content? Visits, Engagement, Shares? Well, actually all three of these factors enter into the success picture. When the numbers are high in this trio of categories, more...
Marketing OC: Quick Ways to Build Your Brand’s Calendar
Digital Marketing Blog Orange CountyKeep this in mind before you design a schedule — social media is a varied bunch, each network operating on its own timetable. Twitter, for instance, engages best with around four tweets per day. Instagram requires about fifteen....
The New Influencer of SEO
Digital Marketing Blog Orange CountyWho’s a better judge of product merit than people just like you? This exalted, consumer-knows-best doctrine has fueled the soaring popularity and unquestionable validity of review sites such as Yelp. Nowadays, glowing public reviews...
8 Things NOT on a Digital Marketer’s Wish List
Digital Marketing Blog Orange CountyIt’s that time of year! Regardless of whether you’ve been naughty or nice, you’ve got your marketing wish list ready for Old Saint Nick. But what about all those things you don’t want? Check out the items a...
Skip the Smoke and Mirrors Marketing
Digital Marketing Blog Orange CountyBig promises, big results … everyone’s heard the sizzling marketing pitches ad infinitum. And far too often, all they get for listening with rapt attention is big disappointment. The feverish pitches and promises prove to be nothing...
5 Branding Tips to Gain Customers During the Holiday Season
Digital Marketing Blog Orange CountyThe growing use of “social shopping” will greatly influence how people shop this holiday season. Social media is set to have more of a say on Christmas shopping lists this year than ever before, according to a new survey published by...
4 DO’s and DON’Ts for Marketing on Instagram
Digital Marketing Blog Orange CountyInstagram is an important marketing tool that can be used to represent the visual identity of your business. With a user following of over 400 million, any business not using it could be missing out on advertising opportunities on this...
Top 3 WordPress Plugins for Backing Up Your Site
Digital Marketing Blog Orange CountyWhen it comes to working with WordPress or any Content Management System (CMS), it is always good practice to back up your content. There is always a possibility that you make an update on your site and the next second the site is...
6 Reasons You Should Be Investing in Your Website
Digital Marketing Blog Orange County1. Like Norm’s…It’s Always Open Like most people, I’m not a huge fan of taking sales (or customer service) calls at 11:30pm. But with a website, you can have forums and documentation at your customers’ fingertips, ALWAYS. This...
5 Steps to Instantly Improve Your Email Marketing Strategy
Digital Marketing Blog Orange CountyIn a world with so many ways to stay in touch, it’s flat-out impressive how much impact email continues to have. Over 205 billion emails are sent and received every day*. Yeah, 205 BILLION. With that much back and forth,...
Digital Marketing’s Unstoppable Force
Digital Marketing Blog Orange CountyAd tech and marketing tech seem to be at odds these days, with the later grabbing most of the limelight. But why the rivalry? Both can and should be working together to create an unstoppable force. Just how these two disciplines can be...
Top 5 Free WordPress Plugins to Use on your Website
Digital Marketing Blog Orange CountyWhen it comes to building WordPress sites on a budget there are some great plugins available. Everyone enjoys taking advantage of free programs and software as long as they work and don’t break anything. After much time exploring...
Marketing: Why Positivity Leads to More Clicks (and Hearts!)
Digital Marketing Blog Orange CountyIf you haven’t noticed, Twitter recently changed the way you “favorite” tweets, by adding a neat little heart to the fold. Not only is it a heart, it’s animated heart! When you click it, little bursts are emitted from the art,...
Marketing OC: One Tractor Beam is Worth a Million Explosions
Digital Marketing Blog Orange CountyHammering away at customers with an onslaught of sales messages won’t get you very far these days. In fact, by 2015 standards, that approach belongs way back in the Stone Age. People are extremely wary of pushy marketing, especially...
Young Company Spotlight: Amy Tolentino
Digital Marketing Blog Orange CountyYoung Company Spotlight: Amy Tolentino Name: Amy Tolentino Position: Intern Time at Young Company: Three months Hometown: Rancho Santa Margarita, CA Spirit Animal: An ocelot, because they run...
Mining Leads from Your Landing Page
Digital Marketing Blog Orange CountyFar too many marketers misunderstand the landing page. For them, it’s merely a jumping off point for web cruisers … a simple, understated homepage. If you’re lost in this kind of thinking, it’s time to step into the light. First of...
The Future of Social Media and Marketing
Digital Marketing Blog Orange CountyDo you spend night after sleepless night wondering where social media is headed? If so, then don’t miss the following overview of — Social Media in the Year 2016 You On Demand Are people clamoring for a more spontaneous, instant...
Three Methods to Harness LinkedIn to Boost your Content
Digital Marketing Blog Orange CountyFor the majority of businesses, creating solid content can be compared to building the rocket that will launch their business into stardom. However, no rocket has ever left the ground without a solid platform from which to launch....
Young Company Spotlight: Britney Pesch
Digital Marketing Blog Orange CountyYoung Company Spotlight: Britney Pesch Name: Britney Pesch Time at Young Company: Four months Hometown: Rancho Santa Margarita, California Spirit Animal: A mermaid Your favorite thing about...
Content Marketing in One Minute Flat
Digital Marketing Blog Orange CountyBrand marketers, set your stopwatches for a rapid content marketing overview – one minute flat. It won’t make you an expert. But you’ll sure be able to fake it. The Funnel Get ‘em to the top of the sales funnel … Of all things content...
Three Steps to Smart Budgeting with AdWords
Digital Marketing Blog Orange CountyIf you have ever advertised anything online, it’s a fair bet you have come across Google AdWords at least once. This industry standard marketing tool, like all complex machines, can have a massive impact on your business when used...
Young Company Spotlight: Paul Prisco
Digital Marketing Blog Orange CountyYoung Company Spotlight: Paul Prisco Name: Paul Prisco Time at Young Company: Three weeks Hometown: Long Island, New York Spirit Animal: Pizza rat! Just kidding, I would have to say my dog Tito. He loves naps but he can also be...
Clinch the Content Marketing Game
Digital Marketing Blog Orange CountyWhat’ll the opposing quarterback do on third and ten? Does that batter sit tight or swing with two strikes? Answers to such questions provide sports teams with a valuable heads up; guide their game strategies. Hence, teams keep strict...
Young Company Employee Spotlight: Sarah Arbogast
Digital Marketing Blog Orange CountyEmployee Spotlight: Sarah Arbogast Name: Sarah Arbogast Title: Market Research Manager Time at Young Company: One year anniversary is coming up soon! Hometown: St. Louis, Missouri Spirit Animal: My spirit animal...
How Digital Marketers Can Embrace Ad Block
Digital Marketing Blog Orange CountyAs marketing practices have evolved over time with the advent of the internet, consumers are finding themselves inundated with advertising messages that span across every medium they interact with. The popularity of ad block tools and...
Stay on Top of the Mobile Marketing Game
Digital Marketing Blog Orange CountyIn case you haven’t noticed, mobile technology has remolded our world. Smartphones and tablets connect people and brands in nanoseconds. Info zips back and forth without pausing. And everyone knows about each other. Or do they? What...
Three Dominant Marketing Trends for 2016
Digital Marketing Blog Orange CountyBy Rebecca Fox To state the obvious, marketing has evolved profoundly over the last few years. Where platforms were once fickle and everyone predicted social media to be a passing trend, we have now been ushered into an age of solid...
You Know What Advertising Gets Consumers Really Irritated?
Digital Marketing Blog Orange CountyYou’re braced for the edge-of-your-seat action rescue scene when it hits you right between the peepers – a 5-minute blitz of TV commercials. Soap, cars, aspirin, polish, and powders. Hey, somebody has to support those dedicated TV...
Branding Online vs. TV: Does the Web Trump the Tube?
Digital Marketing Blog Orange CountyTrue or false … TV advertising is more effective than online video advertising. Answer coming up. But first, let’s look at the facts. Advertising software firm BrightRoll recently conducted a survey to get to the heart of the video...
Did You Know This About Programmatic Buying?
Digital Marketing Blog Orange CountyThe popularity of programmatic buying is soaring. And so is the number of ad bucks flowing into this automated process. For marketers, this can be a clear route to robust ROI. OK, you already knew that. But did you know … ? Advertisers...
Power Through the Digital Blizzard
Digital Marketing Blog Orange CountyToo much head scratching and gawking out there. Throngs of brand marketers, prowling office corridors, wondering how find their way through the digital blizzard. All those new technologies, processes, and practices. Which trends...
Meet Your Brand’s New Best Friend
Digital Marketing Blog Orange CountyWho’s your brand’s best friend? It’s not your CPA. It’s the not even the guy who rushes the all-important pizza deliveries to the office each Friday afternoon. So who is it already? Alright, alright … it’s your customer. Don’t act...
Which Way are the Digital Marketing Winds Blowing?
Digital Marketing Blog Orange CountyPlenty of exhausted brand marketers out there. But it’s not all that office overtime. It’s those frantic attempts to keep pace with the rush of digital trends. Something new coming atcha every second. Blink, and you’ll miss one. And...
7 Steps to a Better Branding in Pinterest
Digital Marketing Blog Orange CountyAre you using Pinterest? Only 5% of U.S. business are at the moment… Did you know that over 1 million Pinterest boards exist (and counting…), and the site will reach over 47 MILLION PEOPLE THIS YEAR ALONE, plus the...
Build a More Interactive Brand
Digital Marketing Blog Orange CountyWhat does today’s consumer want? Well, other than a phenomenal product at a mouth-watering price, shoppers want to interact with brands. Doesn’t matter if you’re selling soap or satin. One-sided messaging is rapidly becoming...
5 for Friday: 5 Email Subject Lines that Increase Open Rates!
Digital Marketing Blog Orange CountyHello, and TGIF! We’d like to introduce you to our newest feature: 5 for Friday! Each Friday, we will be supplying you a quick, easy, and USABLE list of 5 ways you can improve your CTR’s, leverage proper social channels,...
Exploring the Marketing Frontier
Digital Marketing Blog Orange CountyCome along. We’re going to the Marketing Frontier. Pay close attention. We’ll be sighting some of the newest phenomena shaping the world of digital advertising. Sighting 1 –Programmatic Direct Adjustments have been made. Attitudes...
6 Reasons Why WordPress Should be Your Next CMS
Digital Marketing Blog Orange CountySo…are YOU looking for your next website CMS? Well, let us show you our favorite option… At this point in history, WordPress is quite the household name. Powering hundreds of thousands of websites, WordPress has grown and...
Two Paths to the Future of Marketing
Digital Marketing Blog Orange CountyWhat’s just around the corner for marketing? Where should brands shift their budgets? How do they allocate resources? While there are many possible routes to the future, two in particular stand out as probable paths to success. The Big...
7 Quick Steps to Amplify Your Brand’s Twitter Presence!
Digital Marketing Blog Orange CountyFirst rule of Twitter? Understand WHY you are using Twitter. You REALLY need to do your research before engaging customers, and make sure that your target audience is actually ON twitter. By knowing what your customers are saying about...
What’s Brewing in The Consumers Mind?
Digital Marketing Blog Orange CountyWhat’s brewing with consumers in the year 2015? What are these folks up to? What thoughts are rocketing around in their heads? Not always easy to know these answers, even if you’re a bona fide master guru with a million-plus following....
8 Easy Steps to Elevate Your Facebook Marketing
Digital Marketing Blog Orange CountyEveryone knows that Facebook is an AWESOME marketing tool, allowing you to reach an immense number of people in a relatively short amount of time. But, that doesn’t mean it’s easy. In fact, marketing on Facebook has become...
Marketing’s Magic Box
Digital Marketing Blog Orange CountyIt’s just a little box, so compact it can fit on a mobile screen. But it contains the works – video, graphics, sound clips, and text. Everything your brand needs to make a big impression – all at once. This magic marketing box goes by...
How to You Should Improve Your PPC and AdWords Results!
Digital Marketing Blog Orange CountyKeywords and PPC advertising are crucial components in driving traffic to your site. Although they may appear straightforward in their implementation, there are an infinite number of options & settings available…. And...
Mobile Mania Still Building, and How Marketers Can Benefit
Digital Marketing Blog Orange CountyIt’s all around us. The tapping, sliding fingers; flashing little screens; goggle-eyed faces tuning out the rest of the planet. Yes, mobile mania has a grip on us. And it’s still got a long, long way to go. How far is anybody’s guess....
Get Your Brand Out of the Mud
Digital Marketing Blog Orange CountyIs your brand stuck in the mud? Going nowhere fast in the online community? Could be you’re doing certain things you shouldn’t. Here are some examples. Put them on your company’s forbidden list and keep ‘em there. Winging It...
The Fashion Zoom
Digital Marketing Blog Orange CountyIt used to be that fashions got more colorful, shorter, or longer, thinner or thicker. Now they’re getting faster. Fast fashion happens when shoppers see the latest styles and want them like right now. Currently,...
Brand Buzz in Millennial Land
Digital Marketing Blog Orange CountyStill scratching your head about Millennials? Still groping for a way to connect with this demo? Well, it can be done. And your brand needn’t be the greatest thing since jet propulsion nor must it be priced lower than dirt. In fact,...
Reaching the Invisible Consumer
Digital Marketing Blog Orange CountyFeed a cookie to a user, and you can track them online with a high degree of reliability – assuming they’re not set up to deflect cookies. When channeled into such a monitoring system, marketers have the means to deliver targeted ads...
New Brew for Brand Marketers
Digital Marketing Blog Orange CountyIt may not bubble, pop, fizz, or foam, but the right brand brew still delivers a major kick to marketers. In fact, the mixture is essential for building strong marketing organizations that can capitalize on the current wave of new...
Identity Crisis in Brand Land
Digital Marketing Blog Orange CountyYou’re the proud owner of a fabulous brand. You know what you’re about, top-to-bottom, end-to-end. But do customers? Chances are, they don’t. Nowadays, your brand’s identity easily can get lost in the monster media blizzard. So many...
How to Be a Marketing Trail-Blazer
Digital Marketing Blog Orange CountySee that trail ahead? Of course not. It still has to be made. And you’re going to make it. Because the only way to maximize your chances of marketing success is to blaze a few trails; stay ahead of the pack. After all, why be a...
Catch the Social Media Marketing Express
Digital Marketing Blog Orange CountyThe Social Media Express is rolling. And anyone who climbs aboard can reel in rewards galore. You know, things like higher ROI, greater customer loyalty, a grand reputation, and oh, yes, increased revenues. Not bad things to have when...
Catch This Mobile Marketing Drift
Digital Marketing Blog Orange CountyJust what you love to hear. More about the power of mobile. How brand marketers should embrace the platform big time to boost ROI. How users are flocking to the small screen for their product info… Etc. Etc. Etc. But have you heard the...
How to Finish Last Place in the Marketing Race
Digital Marketing Blog Orange CountyHey, all you brand marketers. You don’t really want your marketing strategy to succeed, do you? If it did, you’d have to waste time tallying up those soaring profits. Maybe even hire extra personnel to handle the swell of new orders....
Why Brand Marketers Should Load Up on GIFs
Digital Marketing Blog Orange CountyIf you’re running a media campaign, better load up on GIFs – and plenty of them. GIFs, of course, are those easily transmittable image files that seem to be showing up everywhere. And with good reason. These handy images perfectly...
Customer Service Re-Molded for Mobile
Digital Marketing Blog Orange CountyCourtesy, timeliness, and dependability … all major considerations for the average customer service department. But more and more, these goals will be managed in a whole new way. It’s all due to the proliferation of mobile devices....
Sing the Big Data Song to Your Customers
Digital Marketing Blog Orange CountyYou’ve got it. Now what will you do with it? You know, that jittering jumble of Big Data piled high in your secret vaults. Far too many of you brand marketers are stymied when it comes to spinning this raw material into something...
What You Don’t Know Can Hurt Your Brand
Digital Marketing Blog Orange CountyThe more, the merrier… a phrase that definitely applies to customers. But why can some brands pull in shoppers by the truckload, while others struggle just to get their attention? A recent ‘Customer Experience Management Survey’ by...
The Social Side of SEO
Digital Marketing Blog Orange CountyEvery brand marketer on the planet (and perhaps beyond) knows about the soaring popularity of social media. But how does social stack up in the SEO department? Can the platform impact search results? As with most marketing-related...
Relationship Advice from the Brand Guru
Digital Marketing Blog Orange CountyOur mission was a complete success. We’ve reached the Brand Guru. This person is the wisest of the wise when it comes to customer relationships. Ask the Brand Guru anything pertaining thereto, and you’ll be enlightened beyond measure....