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CBRE – Case Study

The Road Less Traveled “Location. Location. Location.” is the professional realtors’ mantra when it comes to marketing prime location properties. But when a commercial building is off the beaten path, it takes a different kind of marketing to reach a different type of tenant who might typically opt for more urban industrial space. Marketing that could only be created by …

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Subaru – Case Study

A Love Story “Love: it’s what makes a Subaru a Subaru” is a campaign theme created over 10 years ago by Carmichael Lynch of Minneapolis. Young Company is proud to have introduced the theme here in Orange County on behalf of Irvine Subaru – one of Subaru’s top dealerships in the U.S. This famous tagline is part of a much …

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ARATEX / ARAMARK PR Case Study

Born To Perform Event marketing campaign for ARATEX Uniform Services. ARATEX Uniform Services is a national organization with 150 processing plants serving more than 400,000 business customers. Automotive is their largest market segment, comprised of auto dealers, independent garages, tire stores, muffler shops, gas stations and auto parking operators. Uniform programs are a low-involvement category and brand loyalty is uncommon. …

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Samsung PR Case Study

Think Ahead High School Scholarship Campaign for Samsung Digital Presenters. Samsung Group, Ltd. markets document cameras to the U.S. education market under the Samsung Techwin brand name. The precision devices provide magnification of live and inanimate objects placed under their lens. With the help of a digital projector or HDTV flat screen, small objects appear larger than life. More importantly, …

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Heidelberg Engineering PR Case Study

Vision without action is a daydream Promotion of Heidelberg Engineering, a producer of quantitative retinal imaging products for glaucoma management and the global market leader in laser scanning tomography. Heidelberg Engineering is based in Heidelberg, Germany, with a large field office in Carlsbad, California. The company, founded in 1990, wished to grow its presence and the use of its glaucoma …

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Velocium PR Case Study

Empowered by Innovation Promotion of Velocium, TRW’s commercial semiconductor spin-off. TRW is a well-respected company (now both TRW and Velocium aquired by Northrop Grumman). Velocium’s tie to TRW’s experience was important, but secondary to its superior products. However, TRW’s automotive and military defense orientation has inhibited its potential in supplying advanced semiconductors for commercial markets. Velocium provided an opportunity to …