View Post

Proton Case Study

Design is intelligence made visibleProton Products | 3D Modeling and AnimationProton Products is a leading manufacturer of instrumentation and control equipment for industrial production. Originally Young Company was brought on to the project to provide a new website and improved marketing strategy, which has turned into a providing sales lead management as well as trade show support. However, at Young …

View Post

Vault Vodka: Vadouken Case Study

Design is intelligence made visibleVadouken Vodka | 3D ModelingProduct designs are born from inspiration and creativity. From the beginning of a products life cycle, creating visual appeal to capture these visions is paramount when marketing consumer products. At Young Company we are constantly looking for new and creative ways to do just this. Through a powerful 3D modeling engine, Young …

View Post

CBRE – Case Study

The Road Less TraveledCBRE Group | The Campus“Location. Location. Location.” is the professional realtors’ mantra when it comes to marketing prime location properties. But when a commercial building is off the beaten path, it takes a different kind of marketing to reach a different type of tenant who might typically opt for more urban industrial space. Marketing that could only …

View Post

Subaru – Case Study

A Love StorySubaru of America | Irvine Subaru“Love: it’s what makes a Subaru a Subaru” is a campaign theme created over 10 years ago by Carmichael Lynch of Minneapolis. Young Company is proud to have introduced the theme here in Orange County on behalf of Irvine Subaru – one of Subaru’s top dealerships in the U.S. This famous tagline is …

View Post

ARATEX / ARAMARK PR Case Study

Born To PerformARATEX Uniform Services(now ARAMARK Uniform Services)CampaignEvent marketing campaign for ARATEX Uniform Services.SituationARATEX Uniform Services is a national organization with 150 processing plants serving more than 400,000 business customers. Automotive is their largest market segment, comprised of auto dealers, independent garages, tire stores, muffler shops, gas stations and auto parking operators. Uniform programs are a low-involvement category and brand …

View Post

Samsung PR Case Study

Think AheadSamsung multinational conglomerateCampaignHigh School Scholarship Campaign for Samsung Digital Presenters.SituationSamsung Group, Ltd. markets document cameras to the U.S. education market under the Samsung Techwin brand name. The precision devices provide magnification of live and inanimate objects placed under their lens. With the help of a digital projector or HDTV flat screen, small objects appear larger than life. More importantly, …

View Post

Heidelberg Engineering PR Case Study

Vision without action is a daydreamOptimizes Imaging and Healthcare IT TechnologiesCampaignPromotion of Heidelberg Engineering, a producer of quantitative retinal imaging products for glaucoma management and the global market leader in laser scanning tomography.SituationHeidelberg Engineering is based in Heidelberg, Germany, with a large field office in Carlsbad, California. The company, founded in 1990, wished to grow its presence and the use …

View Post

Velocium PR Case Study

Empowered by InnovationVelocium (now Northrop Grumman Velocium Products)CampaignPromotion of Velocium, TRW’s commercial semiconductor spin-off.SituationTRW is a well-respected company (now both TRW and Velocium aquired by Northrop Grumman). Velocium’s tie to TRW’s experience was important, but secondary to its superior products. However, TRW’s automotive and military defense orientation has inhibited its potential in supplying advanced semiconductors for commercial markets. Velocium provided …