Come along. We’re going to the Marketing Frontier. Pay close attention. We’ll be sighting some of the newest phenomena shaping the world of digital advertising.
Sighting 1 –Programmatic Direct
Adjustments have been made. Attitudes altered. Still, ad buying in a digital world is a mystery to most. As a result, marketers are seeking cleaner routes to their ad buys. Programmatic direct ad buying offers one of those paths. In essence, programmatic direct completely automates the processes of ad buying in a variety of common situations. And it does so across all channels – from banners and tweets to articles and videos. Ultimately, the method enables marketers to pinpoint the most suitable ad space in the shortest amount of time.
The follow-up is equally gratifying. Service providers track and relay impressions, giving brands a quick and accurate picture of their progress.
Sighting 2 – Mobile Video Ads
First came the video blizzard. You couldn’t browse the Web without bumping into at least a half dozen. Then came the big question – how will brands integrate all those snappy vids with mobile devices?
Having an answer to this question is a very good idea. At this moment, about a third of all web traffic is generated by smartphones and tablets. And mobile usage is still on the rise. Logical Prediction: mobile traffic will get even thicker.
Mobile mania is sending a wake-up call to brands everywhere: create online ads that meld with the mobile world — or else. For video ads, this means quick, seamless streaming suitable for people on the go. Among the important considerations are things like font, image size, and length. Remember, what works on a laptop probably won’t do the trick on a small screen.
If you have any questions or comments about the latest marketing techniques and practices, or about any other brand-related topic, feel free to send them our way.