What does today’s consumer want? Well, other than a phenomenal product at a mouth-watering price, shoppers want to interact with brands. Doesn’t matter if you’re selling soap or satin. One-sided messaging is rapidly becoming yesterday’s news.
Thanks to rapid advances in technology, marketers have a number of ways to create a fresh, interactive experience in the year 2015. Consider the following possibilities.
Video That Pulls You In
Online videos are multiplying quicker than jackrabbits.
But it’s not enough to throw your ad onto YouTube or Facebook. In keeping with the current hunger for interactivity, videos score the most points when they invite audience interaction. Case in point is the recent Honda Civic YouTube ad. This innovative production actually allows viewers to alternate between two separate brand stories. But this is only the beginning. The future holds a wealth of intriguing possibilities. In time, viewers may elect to see the famous lost ending to the Kleenex Chronicles.
Social Media as Yardstick
Increasingly, marketers will utilize social media to gauge the level of consumer interaction. Twitter, Facebook, Instagram, and all the rest will play a key role in this new approach to metrics.
The Online-Offline Merger
Just when you thought the entire marketing world was going digital, the offline world decides to make a comeback. The resurgence is not all that surprising, as this is the world shoppers generally inhabit. So it looks like consumers want it both ways. How open-minded.
To accommodate these desires, brands will integrate digital and offline marketing in new and exciting ways, with each approach beautifully supporting the other. A good example is provided by Nike, which opened a pop-up skate park in its Nike Phenomenal House.
If you have any questions or comments about interactive marketing, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.