What’ll the opposing quarterback do on third and ten? Does that batter sit tight or swing with two strikes? Answers to such questions provide sports teams with a valuable heads up; guide their game strategies. Hence, teams keep strict tabs on the opposition; watch game films, sniff out stats, and dig through countless other data sources. Exactly what content marketers should be doing, think about it. Every brand is playing the content marketing game. Shouldn’t yours know what the competition is up to? You need your own game films and statistics.
Fortunately, you don’t need a truckload of film equipment to pull this off. Content marketing inevitably winds up on the public stage. You’re privy to every brand’s blogs, social media posts, online videos, and all the other digital goodies they’re throwing into cyberspace. And, of course, they’re privy to yours. So make sure your info is more and better. Once in your possession, the data reveals what’s working and what’s flubbing for the competition. And you can adapt the results into a solid game plan. The big winners will be brands with the best bead on the competition and the ability to implement this knowledge into a sound strategy.
With that in mind, here’s some of what brand marketers should be checking out in the opposing camp:
• Digital publications. This includes everything from blogs to newsletters to e-zines.
• Social media posts and their impact. Is their following increasing or decreasing?
• Keywords used and which one are affecting rankings.
• Pay-per-click efforts, including terms bidded on.
This is not an exhaustive list by any means. But it does spotlight some of the most important dimensions of content marketing. Ultimately, what really matters is the quality of the gathered information and how well it’s implemented in your marketing strategies.
If you have any questions or comments about content marketing strategies, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or email@example.com. And be sure to follow us for the latest brand marketing news and tips.