Our mission was a complete success. We’ve reached the Brand Guru. This person is the wisest of the wise when it comes to customer relationships. Ask the Brand Guru anything pertaining thereto, and you’ll be enlightened beyond measure. We queried the wise one regarding the best way to get customers to commit to a brand. This is what the master had to say on the subject:
Get Noticed. Content such as blog and social media posts are great ways to toss your brand in front of customer eyeballs. But don’t expect instant bites. Prospects must get acquainted with you before taking the next step.
Walk the Walk. Claims galore spill from the lips of brand marketers the world over. But these alone won’t convince customers you’re trustworthy. This requires solid evidence in the form of credibility-builders such as white papers and webinars.
Drive toward the Sale. Once you’re a known quantity bolstered by credibility, you can set your sites on making the sale. Suitable content for this phase includes product videos and case studies.
Play for Keeps. Once customers have committed to your brand, you’ve got more work ahead. Remember, consumers can be a fickle lot. And competing brands are hovering in the skies, waiting to swoop down on what’s rightfully yours. Customer retention requires brands to invest heavily in relationship marketing. This road, in fact, often generates the highest ROI.
If you have any questions or comments about getting prospects to commit to your brand, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.