It may not bubble, pop, fizz, or foam, but the right brand brew still delivers a major kick to marketers. In fact, the mixture is essential for building strong marketing organizations that can capitalize on the current wave of new opportunities.
How do you create this powerful brew for your marketing organization or department? Here are some key ingredients:
In the Final Analysis. What’s really on the minds of consumers? Short of ESP, the best way to gauge this answer is marketing analytics. By tracking variables such as online purchase history and device engagement, analytics helps marketers match content to consumer behavior.
Think Outside the Tweet. Twitter and Facebook are definite powerhouses of engagement. But marketers who stop with those are shortchanging themselves. Look around the modern world is a social media fest. So add a little Instagram, Google+, SlideShare, etc., to your mix.
Go, Team. As social media marketing continues its forward march, teamwork will grow in importance. Accordingly, more and more marketing entities are developing social media teams. Not only must their members be social savvy; they must merge into a cohesive, well-coordinated unit. Therefore, it is imperative for leaders to choose wisely when assembling their social squads.
The Good Ol’ Good Ol’. Along with consummate skill, marketers need plenty of the tried and true qualities to be truly effective. Among these are communication skills, friendliness, and flexibility.
If you have any questions or comments about building your brand with cutting-edge marketing solutions, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.