Have you seen any of these brilliant advertisements?
Companies and advertising agencies are constantly striving to push the limit on creativity. Since being creative and original has become the norm, discovering brand new ways to promote a product or message is more challenging than ever. It takes a certain kind of creative mind and not accepting ‘impossible’ in order to stun an audience today.
These dazzling ads from 2015 certainly proved that advertising is a world of its own, an impressive, ever-changing, hilarious and controversial world that leaves us wondering what does it really mean to standout.
Take a look at a few of the most impressive from 2015.
JetBlue
JetBlue released a campaign in the fall of 2015 that was completely hilarious. JetBlue worked with agency Mullen Lowe to place huge ads on bus shelters around New York City. These ads instructed the viewers to tear them down in order to receive a price. The results were hilarious and definitely drew attention to JetBlue and their company values. Check it out here!
Cancer Research U.K.
In March of 2015 Cancer Research U.K. worked with British agency AMV BBDO to release this public service announcement. Artem, a company that designs and creates special effect props for film, created a series of lumps to look as if a tumor was slowly growing from the sidewalk on the streets of London. The point of this campaign was to raise awareness and not ignore lumps that if they appear on your body.
“It is easy to ignore something, especially when we’re busy… but spotting cancer sooner could save your life.” Take a look here
The Tweeting Pothole
Over the summer of 2015, a Panama TV station claimed that potholes were a major concern to its viewers. They worked with agency P4 Ogivly & Mather in Panama City to design the tweeting pothole. A small disc like device was designed featuring a # symbol. It was placed at the bottom of potholes and each time a car ran over a pothole the device was triggered and an angry tweet was sent out to the public works department. Take a look!
Nivea
Over the summer of 2015 Nivea worked with agency FCB to create a campaign that would help teach kids about the importance of sunscreen. The Nivea doll was born using UV-sensitive material. If the doll was exposed to harmful rays without being covered with sunscreen, it would turn a blotchy red. The campaign was successful among parents. While an adult covers the child with sunscreen, the child can use Nivea sunscreen to also protect their doll. Check them out here
Salta Beer
Last April, Salta Beer worked with agency Ogilvy & Mather Argentina to create something unheard of! Rugby is a rough sport and Salta wanted to show their support. After collaborating with dental surgeons, Salta designed a tooth implant for the players that had lost teeth in games. What is so special about tooth implants? Well these ones functioned as bottle openers. Take a look at the video here!
Let us know your thoughts on these ads of 2015!