Mobile Mania Still Building, and How Marketers Can Benefit

Mobile Mania Still Building, and How Marketers Can Benefit
It’s all around us. The tapping, sliding fingers; flashing little screens; goggle-eyed faces tuning out the rest of the planet. Yes, mobile mania has a grip on us. And it’s still got a long, long way to go. How far is anybody’s guess. But at least we can peek around the corner and glimpse what’s a couple of years down the road. Here are some of the sightings —

According to eMarketer, desktop is still the reigning king when it comes to commanding ad bucks. In fact, it’s leading mobile by a chunky $1.8 billion. Not too shabby. But … it’ll be a completely different story in two years. By that time, mobile ad spend will reach $49.81 billion — twice that of desktop. But that’s a pittance compared to what 2019 will see. In that year, mobile will gobble up 72 % of precious spend.

You’d think mobile websites get the lion’s share of attention. But, no. The big draw for mobile users is the app. Can’t seem to get enough of ‘em. Not surprisingly, marketers will be pumping up in-app budgets. According to eMarketer, these will soar $29.66 billion by 2016. That’s triple the projected expenditures for mobile web.

Marketers will shift more ad bucks to the area of highest user interest. This has to be video, music, or social, right? Nope. Overall, users devote most of their time playing games, averaging more than two hours per day. Look for mobile gaming to pull in a bigger share of advertising expenditures.

If you have any questions or comments about mobile marketing, or about any other brand-related topic, feel free to send them our way.

You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.