The Social Media Express is rolling. And anyone who climbs aboard can reel in rewards galore. You know, things like higher ROI, greater customer loyalty, a grand reputation, and oh, yes, increased revenues. Not bad things to have when you’re a brand vying for a foothold in the marketplace. However, you don’t just jump on the Social Media Express. You have to earn your way on board by practicing a few fundamentals. Here they are all wrapped up and ready to go.
Get an Earful. Social media has become the single greatest source of inexpensive, reliable, and readily-available customer feedback in this quadrant of the galaxy. So why are so many of you enlightened brands jabbering away about your products and services when you should be opening your ears for a flow of information? The absolutely very best thing you possibly can do is to enrich your social sites with conversation-starting content. Once the conversations bloom, they’ll be telling you everything you’ve ever wanted to know about customer priorities and values. You can even (and should) jump in and join the party, mixing it with all those talkers and chiming in with your two cents. After that, it’s up to you to take what fills your ears and convert that gold dust into customer-pleasing policies and products.
Zero In. ‘You can’t please all the people all the time’ goes the saying. This principle certainly holds true in the realm of social media. Rather than cast your net to capture everyone on the planet, focus your content marketing strategy on the audience segment most likely to embrace your messaging. You’ll know who they are by listening to the conversation, as pointed out above.
If you have any questions or comments about social media marketing, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.