Digital Marketing Orange County Blog
Customers … It’s Cheaper to Keep ‘Em
Digital Marketing Blog Orange County1.6 trillion dollars … that’s the yearly load lost by brands due to customer churn. A reliable measure of loyalty, churn rate reveals the number of customers ditching a company during a specified period of time. No problem, you might...
Will they Convert or Dessert? … How to Boost Page Consumption
Digital Marketing Blog Orange CountyWho buys and who flies? For ecommerce marketers, an excellent indicator of purchase intent is the ‘pages per session’ metric. Calculating this figure is simple mathematics – just add up the total number of pages accessed during a given...
Connect with the Supreme Source of Success
Digital Marketing Blog Orange CountySo, your bounce rate is low, and your world is sunshine and roses. The content campaign is a resounding success … Well, not quite. True, bounce minimalization indicates widespread visitor retention. But there’s more here than meets the...
Get a Great Deal Done at a Great Deal
Digital Marketing Blog Orange CountyThey don’t snatch coffee breaks, ask for salary bumps, or grab quick naps between budget meetings. How do you find and hire such a rare gem? You don’t. You design it. The it is known as a chatbot – that ubiquitous assistant currently...
How to Separate the Buyers from the Browsers
Digital Marketing Blog Orange CountyIf only digital marketers could separate the buyers from the browsers – those who are just a marketing nudge away from plunking down the bucks. Short of a crystal ball consultation, however, there’s no available method for spotting the...
Where to Find the Who and What
Digital Marketing Blog Orange CountyEvery brand marketer knows this truth -- it’s not just what you’re selling, it’s who you’re selling it to. And for that information, the field of demographics is indispensable. But where do you find the customer info so intensely...
Should You Conduct a Salvage Operation?
Digital Marketing Blog Orange CountySurprised by the results of your digital marketing campaign? Targets missed by a couple of country miles? Don’t fret, sulk, hide, or heap tons of blame on your worthy cohorts. Plans sometimes go away. It’s part of the game. When that...
Win the Numbers Game on Your Home Field
Digital Marketing Blog Orange CountyOK, you know how your brand stacks up against the competition. Sales figures cover that territory nicely. But can you gauge how well the brand is doing internally? Are you progressing sufficiently? Or are you stagnating, or worse –...
How Not to Stick Your Nose in Too Far
Digital Marketing Blog Orange CountyFew nagging inconveniences are worse than intrusive marketing – ads that burst into view during content browsing sessions. Or equally agonizing, ads that, well, resemble ads, planted on a web page like a sore thumb – or a nose sticking...
A Simple Strategy for Annoying More Shoppers Than You’d Care To
Digital Marketing Blog Orange CountyAre your ads causing widespread hair-pulling while unleashing anguished cries of “Ugh … Not that one again! Can’t they think of something else?!” Expect this outcome if you’re the most beastly kind of brand marketer on the planet – the...
Don’t Rebrand Without a Compass
Digital Marketing Blog Orange CountyThere’s no excuse. No brand should allow itself to go stale when it can capitalize on the abundance of transformative options currently available. Those options, grouped in a strategy called ‘rebranding’, can mean the difference...
Why You Must Make Every Second Count
Digital Marketing Blog Orange CountyWebsite navigation isn’t measured in minutes; it’s measured in seconds -- and nanoseconds. If a brand’s pages load at a snail’s pace, it’s driving away traffic at much more than a snail’s pace. So what’s too slow in the digital world?...
The Page No Engine Can Refuse
Digital Marketing Blog Orange CountyHow can brand marketers speak with ultimate authority when crafting content? By demonstrating they have all the answers – whatever the topic. In the realm of content marketing, a pillar page is an excellent means to this worthy end....
Think Negative and Make Those Clicks Count
Digital Marketing Blog Orange CountyAre you overemphasizing the positive when building keyword strategies? Quite possibly. It’s entirely understandable. Every brand strives to identify the power keywords, those gems designed to increase visibility and boost rankings....
Why Taglines May Hold the Key to Shareability
Digital Marketing Blog Orange CountyIt’s the season of sharing. But for digital marketers, the season runs throughout the year. For this group, sharing is what people do with interesting content. Give it a look, then whisk it to your favorite recipients. What’s...
Are You Paying Too Much for Customers?
Digital Marketing Blog Orange CountyWhere should your next cost-cutting crusade focus itself ? You might set your sites on that most important of assets – customers. Yeah, loyal buyers have a price tag – a price determined by the marketing energy expended to convert...
The Roads Best Traveled
Digital Marketing Blog Orange CountyDiscover the road to success, and abundant rewards could be in your future. Brand marketers, however, can go one better. They have many roads to success, all of which can and should be traveled simultaneously. The multi-road phenomenon...
The Rewards of Retargeting
Digital Marketing Blog Orange CountyIt’s tough enough coaxing traffic to your ecommerce site. But even tougher on the psyche when those eager visitors bounce before they buy. Clearly an unfortunate turn of events. Nevertheless, in many cases, brand marketers can capture...
Take a SWOT at Success
Digital Marketing Blog Orange CountyLaunching a successful marketing plan invariably requires keen insight – that rare gift of knowing what lies ahead and how to adapt strategies to meet the inevitable challenges, both seen an unseen. To pull this off, short of gazing...
More Mileage from Your Masterpiece
Digital Marketing Blog Orange CountyVirtually every brand marketer knows the value of compelling digital videos. But not every production makes its mark. Some falter, while others fizzle. What, then, determines success? First, remember that your production’s impact...
The Real Measurement of Success
Digital Marketing Blog Orange CountyOnce a social media campaign leaves the launchpad, brand marketers are dutybound to answer a critical question – how’d we do? Identifying the number of user connections won’t tell the entire story. Not by a long way. Neither will click...
The Search Engines are Listening
Digital Marketing Blog Orange CountyJust when you think your brand’s website has been invincibly optimized for SEO results, along comes a powerful new method for conducting searches. It’s called voice search. As the term implies, the method enables users to input search...
Is Your Business Missing a Golden Opportunity
Digital Marketing Blog Orange CountyAlthough CRM (customer relations management) software is a proven sales booster, many businesses exclude this powerful tool from their lineups. Why the neglect? Well, some enterprises, particularly the smaller ones, simply don’t know...
How to Propel Shoppers Across the Finish Line
Digital Marketing Blog Orange CountyFor ecommerce marketers and merchants, the checkout page is gold. Shoppers are ideally located, right? The purchase is in the bag. Not quite. Customers must make the purchase and cross the finish line. Until then, they can and do exit...
The Ones That Got Away
Digital Marketing Blog Orange CountyQuestion: What company developed the personal computer (as we know it), graphic user interface, mouse, word processing, and many other digital elements now commonplace in the contemporary world? Apple? Microsoft? Adobe? Nope. These...
Popups with a Purpose
Digital Marketing Blog Orange CountyInteresting, intrusive, annoying, boring, beastly … Depending on temperament, these are just some ways users view popup ads. Despite this opinion mix, however, most digital marketers are in solid agreement – popup ads can help them...
Why the Beacon Will Bring More Through the Door
Digital Marketing Blog Orange CountyIn these transitional times, businesses must discover effective ways to reclaim previous customers and attract new ones. Proximity marketing is one of those ways. On the cutting edge of digital communications, proximity marketing is a...
These Could Be Your Campaign’s Most Important Words
Digital Marketing Blog Orange CountyGetting found and ranked is only half the battle in the fine art of SEO marketing. A search result entry still must spur action – drive people to the intended web page. A well-honed meta description can do this spectacularly. A meta...
Lead Harvesting on the Landing Page
Digital Marketing Blog Orange CountyWhen it comes to capturing dozens of leads, few options exceed the landing page. Accessed via various links (e.g. those planted in email blasts), this destination offers brand marketers a crucial first stop on the way to conversion....
Brand Marketing – Now It’s Personal
Digital Marketing Blog Orange CountyThese days, brand marketers are traveling a bumpy road if they rely on the ancient art of segmented selling. Increasingly, prospects and customers are demanding personalized outreach – and flatly rejecting the generic approach. This...
Ecommerce Marketing – Outdoor to Online: It’s the Sensible Choice
Digital Marketing Blog Orange CountyMany brick and mortar businesses, particularly the smaller ones, have major hurdles to jump these days. Even if their doors are open, customer inflow isn’t what it used to be. Which means revenues likely aren’t setting records, either....
Digital Marketing – How to Repel Many Website Visitors
Digital Marketing Blog Orange CountyUncork the champagne and pat yourself on the back. You’ve lured visitors to your dazzling website. Hundreds of them. But know this -- they may not stay. Why? Because in the world of brand marketing, luring is not keeping. Busy,...
Digital Marketing – Baseball’s Bold Experiment
Digital Marketing Blog Orange CountyWhen it comes to marketing impact, packed sports stadiums have a twofold value. First, swelling crowds indicate soaring popularity, a state of affairs that is itself a powerful form of advertising – especially to television viewers....
Small Business Marketing – Going All Out in the Age of Adaptation
Digital Marketing Blog Orange CountyGo all out for customers -- the prime directive and guiding principle of businesses everywhere. Unquestionably, it’s what you’ve gotta do to stay in the game. Only nowadays, you’ve gotta do it literally. For the sake of public safety,...
Brand Marketing – Acing a Campaign That’s Up in the Air
Digital Marketing Blog Orange CountyPlanes, cranes, and other bulky hardware once were required for aerial photography. Nowadays, however, lucky brand marketers can harness the power of drones to view the world from above. It’s the ultimate way to travel light. Should be...
Digital Marketing – How to Hit More Inboxes
Digital Marketing Blog Orange CountyIt’s a given – launch a batch of emails, and expect a load of spam. Yes, like it or not, a big chunk of precious messaging will miss the inbox and nestle itself into a crowded junk box. The dread of marketers everywhere. So, are you a...
Brand Marketing – Step Outside the Digital Doorway
Digital Marketing Blog Orange CountyDespite the ubiquitous presence of inbound marketing, don’t discount the value of the outbound variety. Without question, it remains a viable path to success. Which is why this tried and true method of outreach still sees plenty of...
Brand Marketing – Why You Never Should Have a Problem with Authority
Digital Marketing Blog Orange CountyWhat is a brand’s most important asset? Most people would guess – product quality. Understandable answer (nobody relishes shoddy merchandise). But it doesn’t win the prize. The correct response is trust. That’s right. When it comes to...
Brand Marketing – How to Build a Better Call to Action
Digital Marketing Blog Orange CountyLegions of brand marketers daily wrestle with this question – why are leads and prospects unresponsive? Content is well thought out, dazzling, irresistible. Content, however, may not be the fly in the ointment. The problem might be...
Digital Marketing – 5G Readiness or Oblivion: The Choice is Yours
Digital Marketing Blog Orange CountyBrace yourselves, brand marketers. 5G is on the way. And it will be a big game changer. If you’re snoozing during the transformation, you’ll be playing catch up en route to oblivion. Far better to open your eyes and peer into the...
Ecommerce Marketing – Don’t Reopen Without This
Digital Marketing Blog Orange CountyFor businesses engaged in the reopening process, reconnecting with customers is a major concern. Challenges galore lie ahead. But at least these merchants can count on a helping hand from the world’s largest social media...
SEO Marketing – Protect Your Business from the Invisibility Ray
Digital Marketing Blog Orange CountyWhether your business is small, large, or somewhere smack in the middle, geography is critical when it comes to generating online traffic. Ignore this geo imperative, and you’ll be zapping your beloved biz with an invisibility...
Digital Marketing – How to Be Good to Your Budget
Digital Marketing Blog Orange CountyIt’s challenging enough to manage and deploy the funds of a limited marketing budget. But when uncertainty enters the picture, the challenge swells. Most of the uncertainty concerns the allocation of resources – Are you putting...
Brand Marketing: Jingle Sells
Digital Marketing Blog Orange CountyIt’s crowded out there. At least, that’s the story for millions of brands vying for notoriety. In a saturated marketplace, there are only so many ways a product or service can stand out and get noticed. Those who don’t bust out...
Digital Marketing – The Ear is Mightier Than the Mouth
Digital Marketing Blog Orange CountySoft-spoken brand marketers? Not in this galaxy. By necessity, marketers are inveterate loudmouths. Their guiding principle – we can’t say enough about a product or service. And it’s a good thing. Somebody has to gush about the goods....
Brand Marketing: The Ultimate Proving Ground
Digital Marketing Blog Orange CountyThere’s more than one way to convert users into paying customers. In fact, brand marketers have many tools at their disposal. One of the most effective is known as social proof. In a nutshell, social proof is a concept that suggests...
Digital Marketing: Why Keywords Should Never Work Alone
Digital Marketing Blog Orange CountyKeywords are the core of every digital search. But they should never work alone. Not if you want results. To be effective, product keywords must be linked to carefully chosen modifiers. Why? Because different people often search for...
Product Marketing – Looking at Launches from Another Angle
Digital Marketing Blog Orange CountyBrand marketers typically emphasize advantages and benefits (and rightly so). But negative thinking also has its place. Case in point is the new product launch. These flop at the alarmingly high rate of 70%. Which translates to a mere...
Brand Marketing – Rise of the Action-Packed Logo
Digital Marketing Blog Orange CountyAccording to the latest State of Marketing Report from Hubspot, more than half of all people who follow a brand want this. No, it’s not more freebies and endless discounts. It’s more video content. Hubspot’s research reveals that a...
eCommerce Marketing – How to Put a Stop to Fill and Flee
Digital Marketing Blog Orange CountyFill a shopping cart, leave it in the aisle, and flee the market without explanation… just for laughs. Won’t see much of this sport in the local Ralphs. ECommerce retailers, however, are getting more than their fair share. For reasons...
Social Media Marketing: Taking Center Stage with Facebook Videos
Digital Marketing Blog Orange CountyThese days, theater attendance is a tad on the low side. But the at home audience is swelling – along with their appetite for content. A golden opportunity for brand markers – if they can get their message noticed. Sift through the...
Brand Marketing Alternatives: The Trade Show Must Go On … And Is
Digital Marketing Blog Orange CountyWith virtually all public events currently on hold, it’s hard to heed the mandate – ‘the show must go on’. It seems the only real-time action is being supplied by horse racing, a sport taking place at several select tracks across the...
Marketing Communications: Stepping Up to the Plate in a Whole New Ballgame
Digital Marketing Blog Orange CountySocial distancing and the new stay-at-home lifestyle – with nary a sporting event to cheer (except in re-run form on a streaming service). And all of it as the NBA season zoomed to an exciting finish and the MBL stood poised to launch....
Buying Patterns in Brand Marketing: The Weird World of Why
Digital Marketing Blog Orange CountyWaters needn’t be still to run deep. Shoppers, for instance, are visibly active creatures. Yet, when selecting products, the real motivating kick lurks deep below the surface. That’s where the real...
Ecommerce Marketing: Swimming the Channels
Digital Marketing Blog Orange CountyWhat’s the best way for ecommerce marketers to connect with consumers galore? Having an irresistible product is a real good beginning. Once this is all sewn up, your next move is to capitalize on the glaring advantages of omni-channel...
Brand Marketing: Why the Future of Retailing is all in the Wrist
Digital Marketing Blog Orange CountyWhat you wear may say a lot about you. But as technology progresses, such externals will also speak volumes about thousands of brands. Credit the growing prevalence of digital wearables such as the ubiquitous Apple Watch and jazzy...
Brand Marketing: Meeting the Challenge of the Churn
Digital Marketing Blog Orange CountyThe ingratitude … your brand marketing squad climbed mountains to acquire customers. And what do some of these loyal buyers do? Leave. Not a word. Just out the door. Known as churning, the flow of departing customers is bad news for...
Ecommerce Technology: The Must-Have Superstars
Digital Marketing Blog Orange CountyNew technology is stretching the e-commerce landscape in a million directions. Who knows what the final form will be? But one fact remains unalterable – the technological reshaping is boosting impact and enriching the user experience –...
Brand Marketing: Why Find and Replace is Not an Option
Digital Marketing Blog Orange CountyWhich process is easier on the marketing budget – securing new customers or keeping existing ones? Those who chose the latter are right on the money. According to the most fervent number crunchers, customer retention is the far cheaper...
Brand Marketing: Bring Influencers into Your Orbit
Digital Marketing Blog Orange CountyBefore influencers can connect with customers, they should connect with you. Brands can create this connection by cementing solid relationships with their chosen persuaders. Get in good with them, and they’ll give you their best. It’s...
Brand Marketing: Thwarting the Enemies of the Inbox
Digital Marketing Blog Orange CountyFraud, phishing, and all other spammy risks dreaded by email recipients are equally feared by brand marketers. They should be. These dangerous intrusions keep users on guard, motivating them (or their spam elimination system) to ditch,...
Brand Marketing: Why Button Clutter is Bad News
Digital Marketing Blog Orange CountyIt seems logical … the more social sharing buttons packed into your content, the more feedback channels operating on your behalf. And the more users will know about the wonders of your brand. But if experience is any indicator, a...
Brand Extension: Uber Takes Flight
Digital Marketing Blog Orange CountyWill Uber drivers soon need pilot’s licenses? If the ride-sharing service succeeds in its latest ambition, the answer may well be ‘yes’. Adweek online reports that the Uber brand is extending its reach by developing a unique program...
E-commerce Marketing: Ride the Wave Through 2020
Digital Marketing Blog Orange CountyHere’s an eye-opener for retail marketers the world over – holiday sales rocketed to the moon in 2019. And what provided most of the thrust? If you said ‘online sales’, you get the prize. Recently, Barron’s reported that “U.S. holiday...