Digital Marketing Orange County Blog
Time for Uncle Sam to Make a Net Profit?
Digital Marketing Blog Orange CountyYour favorite relative apparently loves online retailers. The proof is Uncle Sam’s sales tax policy — he doesn’t require internet businesses to collect any! That’s right. Not one single penny. Why is the government keeping its...
Tackling B2B Marketing on a New Playing Field
Digital Marketing Blog Orange CountyIt’s a great big Google world. OK, sure there are dozens of other search engines. But if you need to find something out in a hurry, who you gonna click? Most likely the big G. Great news for those of us tackling direct B2B...
A Social Media Gold Mine
Digital Marketing Blog Orange CountyLike most of us navigating the marketing landscape, I’m constantly on the hunt for insights that bring the sometimes nebulous world of social media into sharper focus. Recently, I learned of an online resource that promises to do that,...
Keep the Apple Shining
Digital Marketing Blog Orange CountySteve Jobs’ resignation from the position of Apple CEO signals the end of a remarkable period in the computer giant’s history. In 1997, the year Jobs returned to Apple, the company was floundering. Ho-hum products and monetary waste...
Even John Scully wasn’t this stupid.
Digital Marketing Blog Orange CountyLast week, Hewlett Packard’s startling announcement sent shock waves through the computer world. As hard as it is to believe, the company intends to slam the brakes on its tablet computer and smartphone products. Yes, these nifty...
When Does Social Media Become Socialist Media?
Digital Marketing Blog Orange CountyIt’s a question that likely dates back to the first time a member of the human species exercised his or her right to voice an opinion – At what point does freedom of speech go too far?The answer typically is found in that fuzzy gray...
Leap to the Level of Marketing Expert
Digital Marketing Blog Orange CountyWhere would we be if Thomas Edison had given up after his initial experiment? Quite possibly at the candle shop purchasing the latest in wax-coated illumination for our homes and offices. Throughout history, perseverance has made the...
Natural Disasters are No Accident
Digital Marketing Blog Orange CountySo why can’t we have insurance that plans for them? Today, Laguna Beach was closed to through traffic due to flooding. It has not flooded here in 100 years. Yet today, downtown business owners are devastated by a natural disaster for...
Brand Relevance Brings New Firepower to Companies
Digital Marketing Blog Orange CountyNumerous companies and organizations are tapping into a new kind of firepower — brand relevance. In a nutshell, brand relevance gauges a customer’s affinity for a given brand. The metric, in turn, enables marketers to calculate the...
Email vs. Social Media
Digital Marketing Blog Orange CountyA battle is raging online. And not just between those mighty search engines. Email and social networking are in a blazing hot contest. At stake are the hearts and minds of thousands of users. Chadwick Martin Bailey...
Utilizing Angry Critics to Build a Better Product
Digital Marketing Blog Orange CountyVirtually anyone selling a product or service has a few of these ticks in their fur – brazen, big- mouths tearing a company to shreds with torrents of criticism. Most executives wish they simply could wave a magic wand, and POOF!...
Stretch Your SEO Mileage
Digital Marketing Blog Orange CountyAs with television ratings, search engine rankings often determine the popularity and therefore sponsor-worthiness of websites. He who gets the most hits, gets the most greenbacks. It’s the universal law of cyberspace. In...
Orange County is Still a Golden Spot in the Golden State
Digital Marketing Blog Orange CountyMore than a few of you out there probably will be affected or maybe even afflicted by last week’s election. Some might be uncorking champagne and dancing energetic jigs in the streets. Others might be seething volcanoes of...
Gain Social Media Fans By Feeding Their Appetites
Digital Marketing Blog Orange CountyOnce upon a time, social media was a convenient way for thousands of attention-seekers to exchange news flashes about the minutiae of their lives. Then marketing entities discovered a pot of gold gleaming somewhere within the social...
How to Supercharge Your Online Writing
Digital Marketing Blog Orange CountyHi-rez photos, streaming videos, screaming graphics, 3D virtual worlds. Seems no website worth its weight in high speed data bits lacks these essential components of visual sophistication. Still, as more and more commerce and...
Brand Building on the Shoulders of a Stream
Digital Marketing Blog Orange CountyIt’s an avalanche, a flood, and a blizzard all at once. Major changes are ripping through the world of marketing with gale force. And what’s driving these winds of change? You guessed it – the Web. Along with social media, online...
Long Live the Pontiac Chief
Digital Marketing Blog Orange CountyI recently attended the NHRA Winter Nationals and noticed that the most popular body for those outrageous funny cars seemed to be Pontiac. So when I asked another spectator why, he simply said “they have the best aero-dynamics.”...
On-Shoring is the Answer
Digital Marketing Blog Orange CountyAmerica needs jobs to bring us legitimate growth and prosperity again, and manufacturing jobs are the key to our ability to compete in a global economy. Why? Because the physical shipment of U.S. goods to other countries is the most...
Increase Brand Loyalty with ‘Free Dessert’
Digital Marketing Blog Orange CountyI’m sure you have experienced it yourself. Your waiter, who has done a superb job of serving you so far, surprises you and your guest with an “on the house” dessert. He simply offers it as a token of thanks for being such a...
Social Media Produces Mixed Results For B2B Marketers
Digital Marketing Blog Orange CountySocial media is all the rage in marketing these days. But does it bring value to business marketers? BtoB Magazine (Crain Communications) has been following this topic very closely with several excellent case histories focused...
Digital Marketing – Don’t be a “Bubble-Head”
Digital Marketing Blog Orange CountyWe’ve all done it. You make some marketing decisions based on your own behavior, media habits and brand values. Sure, sometimes your instincts are spot on. But this only accelerates bad habits. Just like how winning in Las Vegas on...