Changing Tides Newsletter

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Pumpkins are different – October 2016

Although temperatures have not decreased appreciably in SoCal, It is officially Fall and this month we celebrate All Hallows Eve. 89% of Americans may go to the internet to research, shop and purchase everything from duct tape to...

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Happy 4th of July! – July 2016

The Festival of Arts has opened its doors with an outstanding array of artists and live musical performances. This venue is one of three art festivals located in Orange County’s center of creativity, the city of Laguna Beach. The...

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Time for Responsive Media? – October 2015

Over the past decade two trends have caused the rise of responsive web design: Smart Phones Big Screen TV’s Together, they have driven the need for website developers to create sites using responsive design tools so that the content of...

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Smart Move? – April 2015

My friends from the Bay Area continually comment on its superiority over Southern California. I don’t bother to argue. Being SoCal born and bred, I have an innate preference for the sunnier half of the state. So, when I read last...

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Trade Shows Not Slowing Down – March 2015

Despite the huge growth in Internet marketing over the past 20 years, we find that many clients are still spending big on trade shows, a medium that offers a higher level of engagement between clients, prospects and customers. While...

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The SuperBowl of Advertising – February 2015

While some folks will be cheering for the Seahawks and others for the Patriots on Sunday, I’ll be cheering for the ads. And may the best ads win. At a cost of $4.5 million for 30 seconds, it may be the best advertising value of all for...

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These are the Best of Times – January 2015

As we close out 2014 and set our sights on 2015, there are at least 5 good reasons to be optimistic: U.S GDP grew a hefty 5 percent in the third quarter. The most we’ve seen since the late 1990’s. This momentum will positively affect...

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Just In Time For The Holidays! – December

The holidays are a time for giving thanks and spreading cheer to all – especially to those less fortunate, which is why we’ve adopted FRISTERS (Friends & Sisters) as our favorite charity. Every year over 4,000 teens give birth in...

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Laguna Summer Art Festivals – July 2014

Soak up the sun and have fun on Southern California’s coast while enjoying creative art, live music and great food. This summer, your friends at Young Company are pleased to invite you as our guest to the art festivals located in...

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Microsoft is Making Changes – February 2014

Well, it is official. Satya Nadella is the new CEO at Microsoft. Though born and raised in India, he was educated in the U.S. I see a few reasons to celebrate Microsoft’s decision. He’s a global guy. This appointment speaks volumes...