Changing Tides Newsletter

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Changing Tides – March 2016

Google exits right lane and merges left. Google made major news last week when it eliminated the right rail (sidebar) ad slots and moved its CPC paid search results into a single column on the left. While consumers will appreciate the...

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Changing Tides – February 2016

Voice Search changes everything. Again! Just when we thought we had mastered the nuances of search marketing, mobile comes along and takes over as the preferred platform and search goes vocal. The shift to voice recognition search has...

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Changing Tides – January 2016

Be prepared for good times ahead. While the world has experienced some horrific tragedies in 2015, there are five very good reasons to be optimistic as we set our sights on 2016. More rain is predicted – and hopefully not all at once!...

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Changing Tides – December 2015

Grateful for peace over the holidays! It is hard to recall a time when there has been more turmoil in the world than there is today. Everywhere you turn, there is another massacre, plane crash or senseless attack that takes innocent...

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Changing Tides – November 2015

Why Digital Marketing is More Critical to B2B Than Ever A recent study via LinkedIn’s B2B Technology Marketing community showed that many B2B marketers are using new digital marketing tools for lead generation, customer acquisition and...

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Changing Tides – October 2015

Time for Responsive Media? Over the past decade two trends have caused the rise of responsive web design: Smart Phones Big Screen TV’s Together, they have driven the need for website developers to create sites using responsive design...

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Changing Tides – September 2015

Message Strategy What is it? How do you develop one? Claude Hopkins joined Lord & Thomas as copywriter in 1906 and proposed that more effective advertising was a matter of scientific principle. He demonstrated his point with the...

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Changing Tides – August 2015

Microsoft’s Windows 10 is Microsoft’s “Big Game” Microsoft and its CEO Satya Nadella have a big challenge ahead. They need consumers to LOVE its new operating system. Anything less will be failure. For some time now, Apple has been on...

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Changing Tides – July 2015

Celebrate America’s Independence Weekend at the New Laguna Festival of Arts Beginning this weekend,the newly renovated Festival of Arts opens its doors with an outstanding array of artists and live musical performances. This venue is...

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Changing Tides – June 2015

Open House – Celebrating the 4th Dimension After 15 years in the same location, we are adding an office up NORTH. Join us June 4th, 5:30 – 8:30 pm Young Company North 361 Forest Ave., Suite 206, Laguna Beach, CA 92651 (Only...

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Changing Tides – May 2015

Open House – Celebrating the 4th Dimension After fifteen years of bumping chairs, and suffering the long lines outside our unisex restroom, Young Company has decided to make a move. We are adding much needed office space on the...

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Changing Tides – April 2015

Smart Move? My friends from the Bay Area continually comment on its superiority over Southern California. I don’t bother to argue. Being SoCal born and bred, I have an innate preference for the sunnier half of the state. So, when I...

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Changing Tides – March 2015

Trade Shows Not Slowing Down Despite the huge growth in Internet marketing over the past 20 years, we find that many clients are still spending big on trade shows, a medium that offers a higher level of engagement between clients,...

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Changing Tides – February 2015

The SuperBowl of Advertising While some folks will be cheering for the Seahawks and others for the Patriots on Sunday, I’ll be cheering for the ads. And may the best ads win. At a cost of $4.5 million for 30 seconds, it may be the best...

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Changing Tides – January 2015

These are the Best of Times As we close out 2014 and set our sights on 2015, there are at least 5 good reasons to be optimistic: U.S GDP grew a hefty 5 percent in the third quarter. The most we’ve seen since the late 1990’s. This...

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Changing Tides – December

Just In Time For The Holidays! The holidays are a time for giving thanks and spreading cheer to all – especially to those less fortunate, which is why we’ve adopted FRISTERS (Friends & Sisters) as our favorite charity. Every year...

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Changing Tides – November 2014

Integrated Marketing is more than a consistent look In October I had the honor of meeting Bob Lauterborn (the father of integrated marketing communications) and he reinforced why mass advertising no longer works and the importance of a...

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Changing Tides – October 2014

California is still the place to be There are a lot of valid reasons why some companies want out of California. On paper, thousands of other locations pencil out cheaper than the Golden State. But when value is assigned to California’s...

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Changing Tides – September 2014

Back to School on Using Video Everyone in marketing is looking for cost-effective tactics. There is a lot of compelling evidence that online video marketing should be a major focus of your advertising and marketing budget. According to...

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Changing Tides – August 2014

How do you create meaningful differentiation? Many businesses are seeking the big idea. The homerun campaign that will make them the thought leader in their respective industry. Unfortunately, great advertising is only a part of the...

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Changing Tides – July 2014

Laguna Summer Art Festivals Soak up the sun and have fun on Southern California’s coast while enjoying creative art, live music and great food. This summer, your friends at Young Company are pleased to invite you as our guest to the...

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Changing Tides – June 2014

Learn How Wilbert Won The President The Power of One: How one young man creates one video designed for one audience and impacts thousands. Many are now aware that president Barrack Obama will be speaking at UCI’s commencement on June...

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Changing Tides – May 2014

Ideas for Building Brands and Growing Companies Marketing research is still at the heart of the marketing concept. And most cost effective than ever. About 100 years ago, a very famous advertising copywriter by the name of Claude...

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Changing Tides – April 2014

Ideas for Building Brands and Growing Companies To print or not to print? I recently visited a Cadillac dealer to pick up a brochure on the CTS. The car is so stunning, I figured the collaterals would be top notch. I was disappointed...

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Changing Tides – March 2014

Ideas for Building Brands and Growing Companies Welcome to March! It looks like we have had our splash of rain and summer is starting this week. I’m not sure how our water supply will hold up, but I do think it’s time we invest in...

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Changing Tides – February 2014

Well, it is official. Satya Nadella is the new CEO at Microsoft. Though born and raised in India, he was educated in the U.S. I see a few reasons to celebrate Microsoft’s decision. He’s a global guy. This appointment speaks volumes...

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Changing Tides – January 2014

Ideas for Building Brands and Growing Companies Welcome to 2014! This is a year that holds more promise for progress and prosperity than any in recent memory. Sure, the world has its share of problems, but we have more smart people...

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Changing Tides – December 2013

Ideas for Building Brands and Growing Companies “If they can learn to hate, they can be taught to love.” said the late Nelson Mandela whose words leave a legacy of hope and inspiration for people around the world. Mandela (who passed...

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Changing Tides – November 2013

Who stole the Cookies from the Cookie Jar? To find out, Google who? The informal corporate slogan of Google “Don’t be evil” is crumbling fast as the Internet giant begins to shift to a new cookie technology. Cookies are tiny pieces of...

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Changing Tides – October 2013

Ideas for Building Brands and Growing Companies Hummingbird, the new search algorithm at Google, is not as sweet and innocent as it sounds. By disabling keyword search data which matched keywords in a search query to the same words on...

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Changing Tides – August 2013

Client Spotlight: Total-Apps Total-Apps of Aliso Viejo is driven to help clients double their income with new ways to pay online and through mobile devices. Known in their industry as the “Rocket Scientists of Credit Card Processing”...