Where do Outstanding Brands Come From? – September 2018

Changing Tides - September 2018

You know the ones. Those mega brands that create entire industries. Those brands that set the pace for dozens of wanna-be competitors. The ones they write textbooks about like Apple, Starbucks, Target, Charles Schwab, McDonald’s, Coca-Cola, Tesla, and Amazon.

On the surface, one might assume it has something to do with a cool logo or a big marketing budget. But upon closer examination, you will find that many outstanding brands have something in common. They each have a champion (often the founder) who has an unwavering commitment towards a simple premise that propels the brand into a ubiquitous spotlight so bright – that it catches on fire!

  • Howard Shultz of Starbucks wanted to create friendly, attractive meeting places.
  • Charles Schwab was determined to create a self-directed, discount brokerage.
  • Ray Kroc was driven to franchise the cleanest, fastest, cheapest burger places.
  • Steve Jobs was obsessed with clean design and ease of use.
  • And the list goes on.

So, while Labor Day was created to celebrate the American worker, I’d like to tip my hat to the American entrepreneur, whose determination and hard work created brands that produce superior products and employment for millions around the world. If you are passionate about building your brand, give us a call.

Please feel free to reach me anytime at byoung@youngcompany.com or 949-376-8404.

Signed by Bart Young

Client Spotlight: Napa Technology

Napa Technology

Since 2016, Young Company has had the pleasure of working with Napa Technology. Napa’s WineStation 3.0 is the most effective intelligent wine preservation and dispensing technology found in the marketplace today. With a new product on the way, Napa continues to deliver wine at peak freshness!

Employee Spotlight: Kenneth Han

Kenneth Han

Kenneth currently attends the University of California, Irvine where he majors in business administration with a marketing emphasis. Kenneth is a driven learner, always looking to diversify and solidify his skill set, and he hopes to strengthen his marketing and communication skills through the Young Company’s internship program. Outside of his passion for marketing, Kenneth likes to learn about cryptocurrencies and enjoys running