COVID-19 Ushers in a New Reality
2020 may go down in history as the year “live and in-person” became a threat – not a benefit. I certainly hope not, but everyone is rapidly adapting to social distancing and staying at home. As a result, some B2B businesses we work with are advancing their virtual marketing efforts to reach decision makers with more engaging content – when prospects have more time to watch and learn about new technology and more efficient processes.
For example: 3D product presentation is an effective way to demonstrate in a dynamic and engaging manner.
The laser measurement gauge shown below is a 3D drawing that looks so real, its surreal.
If you click on the spinning box, and then scroll down the YC page, you can control the laser gauge's
movement. You will see that it has more connection ports than any of its competitors. Who cares? You might, if you are trying to buy or sell Proton Products.
COVID-19 is not likely to be our last pandemic. So, there is no question that social intimacy is not going to return to previous levels anytime soon, if ever. So, the use of virtual reality is no longer just for fun and games.
Another example: Our client AVATAR Partners is pioneering new A/R augmented reality service and training tools.
These tools allow an expert to guide a novice on how to perform a complex task. All done with an interactive visual display, the expert can annotate (draw over) live feed video imagery and verbally walk the novice through complex procedures to solve a crucial situation. Imagine if Geek Squad had this!
Client Spotlight: JMG SECURITY SYSTEMS
JMG specializes in providing comprehensive, custom-designed security systems for medium to large commercial, retail and industrial companies. They are experts at designing, installing and monitoring large-scale, sophisticated security networks which integrate wireless motion detection, video and card access seamlessly. JMG's commitment to customer service is what really makes them stand out. JMG's new online Training Portal is yet another example of their commitment to customer service and support. Young Company is very proud to be JMG's marketing agency of record!