The Yin and Yang of Corona Shuffle
When I was young, I was grounded. More than once. But never for a month. This COVID-19 stay at home order is similar, except that everyone is grounded. Well, almost everyone.
For those not directly affected by the Coronavirus, there have been many changes to daily life. Here is how I see the Yin and Yang of the Corona Shuffle:
- Much less traffic
- No friends can come out to play
- Learn new software
- No good news or live sports on TV
- Walking the dog is more fun
- No restaurant food
- Healthier diet
- No in-person meetings
- Time to think about what matters
- No end date to being grounded
The Coronavirus has brought about much suffering and tragedy. We came close last week when my wife Cindi was admitted to ER for what turned out to be pneumonia. Whew! What a blessing. She is getting better now.
While no end to the pandemic can be confirmed, the virus will be tamed, and the Corona Shuffle will come to an end. Soon, I hope, we will step out from behind our screens. We will look each other in the eye — instead of the camera. We will clink glasses. We will exchange hugs. We will travel the congested freeway again.
Until then, stay healthy and stay positive. I look forward to seeing you in person.
Please feel free to reach me anytime at byoung@youngcompany.com or (949) 376-8404
Client Spotlight: Irvine Subaru
For years, we have said "Love, It's what makes a Subaru, a Subaru". Subaru drivers love life, the outdoors, pets, and the venerable old Subaru they've been driving forever. The Subaru Love Promise expresses the vision of the company and its retailers to show love and respect to all people at every interaction with Subaru.
Right now, love is more important than ever before. In response to the devastating challenges of COVID-19, Subaru and its retailers are donating 50 million meals to Feeding America. That’s 50 million meals to help feed those who need the help of local food banks. It’s all part of Subaru Loves to Help… an ongoing commitment to our communities through the Subaru Love Promise. Subaru is part of our communities, and we’re determined to be there when they need us most. Love. It’s what makes a Subaru, a Subaru.
For Irvine Subaru, our hearts will always be in our community. That’s why we’re proud to be donating 182,724 meals to our local Second Harvest Food Bank to help feed those families affected by the COVID-19 crisis.
Team Member Spotlight: Robyn Young Detorres
As the third generation in her family’s 70-year-old, full-service marketing agency, Robyn brings a unique set of skills and experience to Young Company, where she continues the tradition of pushing the envelope of what it really means to be a creative marketer, especially in today’s internet driven world.
In 2003, while studying computer science at Santa Monica College, Robyn began to understand the power of Search Engine Optimization at a time when Google was not offering analytics and data was still being tabulated by hand. It did not take long for her to realize the incredible importance of finding websites through natural search, and found she had an instinctive skill for strategically optimizing websites. It was then she made the decision to focus her energy, time and career on digital marketing. Currently, Robyn finds herself at the apex of her industry with a proven track record of successful results for her clients and continually refreshes her knowledge in terms of bots, algorithms, CPC, and conversions to keep her clients brands in the top positions.
Robyn truly understands how to bring the right pieces together to form an effective marketing campaign that can be measured and enhanced. Utilizing today’s data tools and over 15 years of experience, Robyn does what’s needed to ensure that the marketing programs Young Company delivers to their clients are cohesive and quantified as well as flexible and creative. Since joining Young Company, the agency has realized increased profitability, improved client relationships and is primed for explosive growth in the future.